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BibTex RIS Kaynak Göster

Halkla İlişkiler Uygulayıcılarının Sosyal Medya Araçlarını Kullanımı Eğilimleri: Türkiyenin 500 Büyük Sanayi Kuruluşu Üzerine Bir Değerlendirme

Yıl 2013, , 87 - 108, 01.09.2013
https://doi.org/10.5824/1309-1581.2013.4.006.x

Öz

The interactive communication in the artificial environment has widened its limits with the usage of the social media tools and has become an inevitable element of the digital era. The usage of the tools such as social network sharing sites, blogs, e-mail usage, intranet, video conferencing, forums, video sharing sites such as Youtube, music sharing sites, business network sites, cooperative web sites, instant message, vikis, podcasts, training materials sharing, social bookmarking, bookmarking sites ensuring its users to make online news, stories, music, personal publication which take place in the social media tools by the public relations practitioners gradually gains importance in terms of the public relations practitioners.In this study, the place and importance of social media tools with regards to public relations and their role in creating a new public relations process are discussed. Accordingly, an online questionnaire form was prepared and sent via e-mail to the public relations practitioners. These public relations practitioners were determined through the survey results of Turkeys Top 500 Industrial Enterprises 2011 which was conducted regularly by Istanbul Chamber of Industry ISO . An assessment intended to identify the trends and reasons of use of social media tools by the public relations practitioners who work in the biggest companies of Turkey and their perceptions of social media and traditional media was made.

Kaynakça

  • Akar E (2011) Sosyal Medya Pazarlaması. Sosyal Webde Pazarlama Stratejileri, Efil Yayınevi, Ankara.
  • Aşman Alikılıç Ö (2011) Halkla İlişkiler 2.0. Sosyal Medyada Yeni Paydaşlar, Yeni Teknikler, Efil Yayınevi.
  • Bradley P (2010) Be Where The Conversations Are: The Critical Importance of Social Media, Business Information Review, 27 (4), p. 250.
  • Brown R (2009) Public Relations and The Social Web, Kogan Page, London.
  • Fuchs C (2008) Internet and Society: Social Theory in the Information Age, Routledge, New York.
  • Herring, Susan C., (et al), “Weblogs as a Bridging Genre”, http://portal.colman.ac.il/users/www/86/Weblogs.pdf, Erişim Tarihi, 03.09.2009
  • Onat F., Aşman Alikılıç Ö (2008) Sosyal Ağ Sitelerinin Reklam ve Halkla İlişkiler Ortamları Olarak Değerlendirilmesi, Journal of Yaşar University, 3(9), pp. 1134-1135.
  • Öymen Dikmen G (2011) Tüketen Üreticiden Üreten Tüketiciye Dönüşümde Sosyal Medyanın Rolü, İletişim ve Teknoloji. Olanaklar, Uygulamalar, Sınırlar, Kırmızı Kedi Yayınevi, İstanbul.
  • Özgen E (2012) Sosyal Medya ve Halkla İlişkilerde Değişen Medya Anlayışı, Sosyal Medya/Akademi, Beta Yayınları, İstanbul.
  • Sayımer İ (2008) Sanal Ortamda Halkla İlişkiler, Beta Yayınları, İstanbul.
  • http://press.linkedln.com/about, Erişim Tarihi: 27 Haziran 2012.
  • http://www.flickr.com/, Erişim Tarihi: 27.06.2012.
  • http://www.xing.com/tr, Erişim Tarihi: 27.06.2012.

Tendency Of Usage Of Social Media Tools By The Public Relations Practitioners: An Evaluation On Turkeys 500 Biggest Industrial Corporations

Yıl 2013, , 87 - 108, 01.09.2013
https://doi.org/10.5824/1309-1581.2013.4.006.x

Öz

The interactive communication in the artificial environment has widened its limits with the usage of the social media tools and has become an inevitable element of the digital era. The usage of the tools such as social network sharing sites, blogs, e-mail usage, intranet, video conferencing, forums, video sharing sites such as Youtube, music sharing sites, business network sites, cooperative web sites, instant message, vikis, podcasts, training materials sharing, social bookmarking, bookmarking sites ensuring its users to make online news, stories, music, personal publication which take place in the social media tools by the public relations practitioners gradually gains importance in terms of the public relations practitioners.In this study, the place and importance of social media tools with regards to public relations and their role in creating a new public relations process are discussed. Accordingly, an online questionnaire form was prepared and sent via e-mail to the public relations practitioners. These public relations practitioners were determined through the survey results of Turkeys Top 500 Industrial Enterprises 2011 which was conducted regularly by Istanbul Chamber of Industry ISO . An assessment intended to identify the trends and reasons of use of social media tools by the public relations practitioners who work in the biggest companies of Turkey and their perceptions of social media and traditional media was made.

Kaynakça

  • Akar E (2011) Sosyal Medya Pazarlaması. Sosyal Webde Pazarlama Stratejileri, Efil Yayınevi, Ankara.
  • Aşman Alikılıç Ö (2011) Halkla İlişkiler 2.0. Sosyal Medyada Yeni Paydaşlar, Yeni Teknikler, Efil Yayınevi.
  • Bradley P (2010) Be Where The Conversations Are: The Critical Importance of Social Media, Business Information Review, 27 (4), p. 250.
  • Brown R (2009) Public Relations and The Social Web, Kogan Page, London.
  • Fuchs C (2008) Internet and Society: Social Theory in the Information Age, Routledge, New York.
  • Herring, Susan C., (et al), “Weblogs as a Bridging Genre”, http://portal.colman.ac.il/users/www/86/Weblogs.pdf, Erişim Tarihi, 03.09.2009
  • Onat F., Aşman Alikılıç Ö (2008) Sosyal Ağ Sitelerinin Reklam ve Halkla İlişkiler Ortamları Olarak Değerlendirilmesi, Journal of Yaşar University, 3(9), pp. 1134-1135.
  • Öymen Dikmen G (2011) Tüketen Üreticiden Üreten Tüketiciye Dönüşümde Sosyal Medyanın Rolü, İletişim ve Teknoloji. Olanaklar, Uygulamalar, Sınırlar, Kırmızı Kedi Yayınevi, İstanbul.
  • Özgen E (2012) Sosyal Medya ve Halkla İlişkilerde Değişen Medya Anlayışı, Sosyal Medya/Akademi, Beta Yayınları, İstanbul.
  • Sayımer İ (2008) Sanal Ortamda Halkla İlişkiler, Beta Yayınları, İstanbul.
  • http://press.linkedln.com/about, Erişim Tarihi: 27 Haziran 2012.
  • http://www.flickr.com/, Erişim Tarihi: 27.06.2012.
  • http://www.xing.com/tr, Erişim Tarihi: 27.06.2012.
Toplam 13 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Research Article
Yazarlar

Feride Akım Bu kişi benim

Aybike Pelenk Özel Bu kişi benim

Yayımlanma Tarihi 1 Eylül 2013
Gönderilme Tarihi 1 Eylül 2013
Yayımlandığı Sayı Yıl 2013

Kaynak Göster

APA Akım, F., & Pelenk Özel, A. (2013). Tendency Of Usage Of Social Media Tools By The Public Relations Practitioners: An Evaluation On Turkeys 500 Biggest Industrial Corporations. AJIT-E: Academic Journal of Information Technology, 4(13), 87-108. https://doi.org/10.5824/1309-1581.2013.4.006.x