Yüz Yüze İletişimde Yayımcıların Rolü

Yıl 1993, Cilt: 5-6 Sayı: 1-2, 139 - 144, 01.12.1993

E. Oktay T. Kumuk

Öz

More than one way of technology transfer is practiced in extension. Depending on the circumstances extension agent may use one of them or combination of them to reach the farmer more effectively. Face to face communication (FFC) is one of the most important method of extension. Scholar of extension such as Francis and Rawlins-Branan (1986); Ashby, et al (1990) discuss that FFC is the most effective way of technology transfer, although it is highly costly method of extension. Communication techniques is the intrinsic element of FFC and achievement of the communication technique used hinges mainly upon skills of extension agent. In this paper, focus has been done on the FFC, and that extension agent's role has been discussed.

Anahtar Kelimeler

İletişim, Yayımcı, Teknoloji transferi

The Role of the Extension Agent in the Face to Face Communication

Öz

More than one way of technology transfer is practiced in extension. Depending on the circumstances extension agent may use one of them or combination of them to reach the farmer more effectively. Face to face communication (FFC) is one of the most important method of extension. Scholar of extension such as Francis and Rawlins-Branan (1986); Ashby, et al (1990) discuss that FFC is the most effective way of technology transfer, although it is highly costly method of extension. Communication techniques is the intrinsic element of FFC and achievement of the communication technique used hinges mainly upon skills of extension agent. In this paper, focus has been done on the FFC, and that extension agent's role has been discussed.

Anahtar Kelimeler

Communication, Extension Agent, technology transfer

Kaynakça

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• Coombs, P.H. and Ahmed, M., 1974. Attacking rural poverty. World Bank. John Hopkins University Press.
• Francis, P. and Rawlins-Branan, M.J., 1987. The extension system and small-scale farmers; a case study from Northern Zambia. Agric. Admin. & Extension 26 : 185-196.
• Maunder, A.H., 1972. Agricultural extension: a reference manual. Rome. FAO.
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• Van Den Ban, A.W. and Hawkins, H.S., 1987. Agricultural extension. Longman scientific & Technical. UK.