Araştırma Makalesi
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KÜRESELLEŞEN DÜNYADA KÜLTÜR-SANAT SPONSORLUĞU VE FESTİVALİZM

Yıl 2019, , 1 - 21, 25.07.2019
https://doi.org/10.30913/alinterisosbil.403363

Öz

Günümüzde küreselleşme kapitalizmin üretim ve tüketim mantığı üzerinden
hareket ederek kendi hegomanyası altında dünyanın tek tipleşmesini sağlayarak
insanlar arasındaki farklılıkları ortadan kaldırmayı amaçlamıştır. Küreselleşme
teknolojik ve kitle iletişim araçlarına bağlı olarak kültürel ürünleri
metalaştırarak ve insanları kontrol altında tutma stratejisiyle kültür, sanat
ve hayatın her alanına sızmaya çalışmıştır. Günümüzde kurum veya şirketler
imajını güçlendirmek için ticari bir fayda beklentisi içerisinde hareket ederek
kültür ve sanat organizasyonları gibi faaliyetleri desteklemektedirler.
Festivaller geniş kitlelere ulaşabilmek için önemli halkla ilişkiler aracı
olarak kabul edilir. Festivaller kültürel ve sanatsal unsurların sergilendiği
bir organizasyonun yanı sıra kültürlerarası etkileşime de katkı sağlar.
Araştırmada küreselleşmenin günümüz toplumu üzerindeki etkilerine değişen
teknolojinin küreselleşmeyle ilişkisine yer verilmiştir. Kapitalizmle birlikte
kültür ve sanatın nasıl bir değişim sürecinden geçtiği incelenmiştir. Çalışma
kapsamında sponsorluk kavramının tarihi gelişimi kültür ve sanat
organizasyonlarının destekleyen kurum yada kuruluşları sponsorluğa teşvik eden
nedenler incelenmiştir. Bu çalışma ayrıca festivallerin toplumlara olan
katkılarını festivallerin sanat ve farklı disiplinlerle birlikte olan
ilişkisini ve festivallerin kültürel etkileşimini içermektedir.

Kaynakça

  • Akhoondnejad, A. (2016). Tourist Loyalty To A Local Culturel Event: The Case of Turkmen Handicrafts Festival, Tourism Management, Cilt 52
  • Aksoy, H, Evaluation the communication effectiveness at the multiple sponsorship: A study on fair sponsorship, PhD Thesis, Selcuk University Social Sciences Institute, Konya 2011.
  • Artun, A, Arts and Cultural Politics in the Age of Arts, Politics and Culture, Iletisim Publishing, Istanbul 2016.
  • Aydin, S, “The relationship of Arts and Capital in the context of Globalisation”, Ataturk University Institute of Fine Arts Journal, 2012/29.
  • Coskun, N-Zohre, H, “Halloween in Turkey in the Context of Globalisation and Spread of Consumerism” Turkish Studies – International Periodical For The Languages, Literature and History of Turkish or Turkic, 2014/9(3).
  • Ferdinand, N., Williams, N. (2013). International Festivals as Experience Production Systems, Tourism Management, Vol.34.
  • Fischer, Ernst, The Need for Art, Sozcukler Publishing, Istanbul 2016.
  • Haywood, R, “Sponsorship (Translated by. Okay. A)”, Marmara Communication Journal, 1994/5.
  • Gezgin, S. “Long-term Profit Growth”, Istanbul University Communication Faculty Journal, 1997/6.
  • Karadeniz, M, “The Importance of Sponsorship Activities in Terms of Marketing Communication”, Maritime Science and Engineering Journal, 2014/5(1).Köksal, A, Biennales and Beyond, Yapi Kredi Publishing, Istanbul, 2008/108.
  • Mualla, G, Deterritorialization, M.A. Thesis, Hacettepe University Institute of Fine Arts, Ankara, 2013.
  • Mualla, G, “The Spatial Experience; From Universal Exhibitions to Contemporary Art Fairs”, Tukhe Journal of Arts and Design, 2016/1(1).
  • Parsehyan, B, “Sponsorship of Artistic Organisations and Istanbul Biennale”, Yildiz Journal of Art and Design, 2016/3(1).
  • Sahiner, R, The Crisis of Representation in Contemporary Arts; Contemporary Theories and Beatiful Discussions, Utopya Publishing, Ankara 2015.
  • Sengul, S-Genc, K, “Use of Regional Cuisine as A Supportive Product Within the Scope of Festival Tourism: A Study On Mudurnu Silk Road Culture Art and Tourism Festival,” Pamukkale University, Institute Of Social Sciences Journal, 2016/23.
  • Tao Wu, Chin, Privatization of Culture, Iletisim Publishing, Istanbul 2014.
  • Tanford, S., Jung, S. (2017). Festival Attributes and Perceptions: A Meta-Analysis of relationship with satisfactor on and Loyalty, Tourism Management, Vol: 61.
  • Tasdemir, E, “Sponsorship: An Effective Tool to Reach the Target Market”, Selcuk University, Academic Journal of Faculty of Communication, 2001/2(1).
  • Turkdogan, T, Arts, Culture, Politics: Postmodern Discussions, Nobel Publishing, Ankara, 2014.
  • Yardimci, S, Urban Transformation and Festivalism: Biennale in globalizing Istanbul, Iletisim Publishing, Istanbul 2014.
  • Yagiz, Y, Culture and Art Projects of Banks: The Case of Salt Project of Garanti Bank, M.S. Thesis, Istanbul Culture University, Institute of Social Sciences, Istanbul 2012.
  • Yalim, F-Kurban, S, “Making Use of Festivals as A Means Of Public Relations in the Process Of Creating Environmental Consciousness in Cities: Research on Participants in Ecofest Istanbul”, Selcuk University, Academic Journal of Faculty of Communication, 2013/7(5).
  • http://www.turkcebilgi.com Date accessed: 15/12/2017
  • arsiv.kultur.sabah.com.tr Date accessed 15/12/2017
  • https://www.google.com.tr/search?q=londra+evrensel+sergisi&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjbjfKygJLYAhXIY1AKHcyyCicQ_AUICygC&biw=1438&bih=661#imgrc=LTxdd8czztB4qM:&spf=1513546585211 Date accessed: 18.12.2017
  • https://www.google.com.tr/search?q=londra+evrensel+sergisi&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjbjfKygJLYAhXIY1AKHcyyCicQ_AUICygC&biw=1438&bih=661#imgdii=98TZZROHWSxlCM:&imgrc=PwzHpPfNg-mNjM:&spf=1513547655942 Date accessed: 18.12.2017
  • https://www.google.com.tr/search?q=londra+evrensel+sergisi&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjbjfKygJLYAhXIY1AKHcyyCicQ_AUICygC&biw=1438&bih=661#imgrc=jMnYFWJV7Fbb3M:&spf=1513546585211 Date accessed: 18.12.2017
  • https://plus.google.com/+%C4%B0stanbulK%C3%BClt%C3%BCrSanatVakf%C4%B1
  • http://caz.iksv.org/tr/arsiv/festivalarsivi
  • http://caz.iksv.org/tr/arsiv/festivalarsivi

ART AND CULTURE SPONSORSHIP AND FESTIVALISM IN THE GLOBALISING WORLD

Yıl 2019, , 1 - 21, 25.07.2019
https://doi.org/10.30913/alinterisosbil.403363

Öz

Nowadays, globalisation aims to eliminate the differences between
individuals by standardising the world under its hegemony on the basis of the production
and consumption principles of capitalism. Globalisation tries to penetrate into
the culture, art and all aspects of life by commodifying cultural products and
through its strategy of keeping people under control via technology and mass
communication. Today, institutions and companies support culture and art events
or similar activities to strengthen their images and gain commercial benefits.
Festivals are considered to be important public relations tools to reach out to
the masses. They not only exhibit cultural and artistic elements but also
contribute to interaction between cultures. This study deals with the effects
of globalisation on contemporary society and the relationship between
globalisation and changing technologies. Moreover, the transformation of
culture and art, along with capitalism, is explored. The study investigates the
historical trajectory of the concept of sponsorship and the reasons that drive
institutions and corporations to become sponsors. It also addresses the social
benefits of festivals, the relationship of festivals with art and other
disciplines and the cultural interactions of festivals.

Kaynakça

  • Akhoondnejad, A. (2016). Tourist Loyalty To A Local Culturel Event: The Case of Turkmen Handicrafts Festival, Tourism Management, Cilt 52
  • Aksoy, H, Evaluation the communication effectiveness at the multiple sponsorship: A study on fair sponsorship, PhD Thesis, Selcuk University Social Sciences Institute, Konya 2011.
  • Artun, A, Arts and Cultural Politics in the Age of Arts, Politics and Culture, Iletisim Publishing, Istanbul 2016.
  • Aydin, S, “The relationship of Arts and Capital in the context of Globalisation”, Ataturk University Institute of Fine Arts Journal, 2012/29.
  • Coskun, N-Zohre, H, “Halloween in Turkey in the Context of Globalisation and Spread of Consumerism” Turkish Studies – International Periodical For The Languages, Literature and History of Turkish or Turkic, 2014/9(3).
  • Ferdinand, N., Williams, N. (2013). International Festivals as Experience Production Systems, Tourism Management, Vol.34.
  • Fischer, Ernst, The Need for Art, Sozcukler Publishing, Istanbul 2016.
  • Haywood, R, “Sponsorship (Translated by. Okay. A)”, Marmara Communication Journal, 1994/5.
  • Gezgin, S. “Long-term Profit Growth”, Istanbul University Communication Faculty Journal, 1997/6.
  • Karadeniz, M, “The Importance of Sponsorship Activities in Terms of Marketing Communication”, Maritime Science and Engineering Journal, 2014/5(1).Köksal, A, Biennales and Beyond, Yapi Kredi Publishing, Istanbul, 2008/108.
  • Mualla, G, Deterritorialization, M.A. Thesis, Hacettepe University Institute of Fine Arts, Ankara, 2013.
  • Mualla, G, “The Spatial Experience; From Universal Exhibitions to Contemporary Art Fairs”, Tukhe Journal of Arts and Design, 2016/1(1).
  • Parsehyan, B, “Sponsorship of Artistic Organisations and Istanbul Biennale”, Yildiz Journal of Art and Design, 2016/3(1).
  • Sahiner, R, The Crisis of Representation in Contemporary Arts; Contemporary Theories and Beatiful Discussions, Utopya Publishing, Ankara 2015.
  • Sengul, S-Genc, K, “Use of Regional Cuisine as A Supportive Product Within the Scope of Festival Tourism: A Study On Mudurnu Silk Road Culture Art and Tourism Festival,” Pamukkale University, Institute Of Social Sciences Journal, 2016/23.
  • Tao Wu, Chin, Privatization of Culture, Iletisim Publishing, Istanbul 2014.
  • Tanford, S., Jung, S. (2017). Festival Attributes and Perceptions: A Meta-Analysis of relationship with satisfactor on and Loyalty, Tourism Management, Vol: 61.
  • Tasdemir, E, “Sponsorship: An Effective Tool to Reach the Target Market”, Selcuk University, Academic Journal of Faculty of Communication, 2001/2(1).
  • Turkdogan, T, Arts, Culture, Politics: Postmodern Discussions, Nobel Publishing, Ankara, 2014.
  • Yardimci, S, Urban Transformation and Festivalism: Biennale in globalizing Istanbul, Iletisim Publishing, Istanbul 2014.
  • Yagiz, Y, Culture and Art Projects of Banks: The Case of Salt Project of Garanti Bank, M.S. Thesis, Istanbul Culture University, Institute of Social Sciences, Istanbul 2012.
  • Yalim, F-Kurban, S, “Making Use of Festivals as A Means Of Public Relations in the Process Of Creating Environmental Consciousness in Cities: Research on Participants in Ecofest Istanbul”, Selcuk University, Academic Journal of Faculty of Communication, 2013/7(5).
  • http://www.turkcebilgi.com Date accessed: 15/12/2017
  • arsiv.kultur.sabah.com.tr Date accessed 15/12/2017
  • https://www.google.com.tr/search?q=londra+evrensel+sergisi&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjbjfKygJLYAhXIY1AKHcyyCicQ_AUICygC&biw=1438&bih=661#imgrc=LTxdd8czztB4qM:&spf=1513546585211 Date accessed: 18.12.2017
  • https://www.google.com.tr/search?q=londra+evrensel+sergisi&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjbjfKygJLYAhXIY1AKHcyyCicQ_AUICygC&biw=1438&bih=661#imgdii=98TZZROHWSxlCM:&imgrc=PwzHpPfNg-mNjM:&spf=1513547655942 Date accessed: 18.12.2017
  • https://www.google.com.tr/search?q=londra+evrensel+sergisi&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjbjfKygJLYAhXIY1AKHcyyCicQ_AUICygC&biw=1438&bih=661#imgrc=jMnYFWJV7Fbb3M:&spf=1513546585211 Date accessed: 18.12.2017
  • https://plus.google.com/+%C4%B0stanbulK%C3%BClt%C3%BCrSanatVakf%C4%B1
  • http://caz.iksv.org/tr/arsiv/festivalarsivi
  • http://caz.iksv.org/tr/arsiv/festivalarsivi
Toplam 30 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makalesi
Yazarlar

Esma Mutlu

Yayımlanma Tarihi 25 Temmuz 2019
Yayımlandığı Sayı Yıl 2019

Kaynak Göster

APA Mutlu, E. (2019). ART AND CULTURE SPONSORSHIP AND FESTIVALISM IN THE GLOBALISING WORLD. Alınteri Sosyal Bilimler Dergisi, 3(1), 1-21. https://doi.org/10.30913/alinterisosbil.403363