MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ

Didem Demir

MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ

Öz

Medikal turizm küresel olarak en hızlı büyüyen endüstrilerden biridir. Sektörün döngüsü genel olarak gelişmiş ülkelerden daha az gelişmiş ülkelere tedavi amaçlı gelen ve giden medikal turistler üzerine kurulmuştur. Medikal turizm faaliyetlerinin dijital pazarlama kanallarında giderek daha görünür hale gelmesi ile medikal turizm günümüzde oldukça önemli bir sektör olarak karşımıza çıkmaktadır. Dijital platformlarda düzenlenen pazarlama kampanyaları ile daha çekici ve daha erişilebilir hale getirilen medikal turizm ülkelerin ekonomilerinde ihracat etkisi yaratması nedeni ile oldukça önemlidir. Sağlık kuruluşlarının dijital pazarlama faaliyetlerinin etkin olması farklı ülkelerden gelen medikal turist sayılarındaki artışın gerçekleşmesi açısından oldukça önemlidir. Kavramsal olarak tasarlanan bu çalışmanın amacı farklı ülkelerde yürütülen dijital pazarlama faaliyetlerinin medikal turizme olan etkilerini incelemek, karşılaştırmak ve ortaya çıkan problemlerle ilgili çözüm önerileri sunabilmektir. Konu ile ilgili farklı ülkelerde yapılan araştırma sonuçlarına göre medikal turizm faaliyetlerini yürütebilme potansiyeli olan bölgelerin dijital pazarlama faaliyetleri ile desteklenmesi medikal turizm pazarının büyümesini sağlayacaktır.

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Derleme

Yazarlar

Didem Demir ^*
0000-0003-4589-8240
Türkiye

Yayımlanma Tarihi

30 Kasım 2021

Gönderilme Tarihi

13 Haziran 2021

Kabul Tarihi

25 Kasım 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 4 Sayı: 2

IZ

https://izlik.org/JA62PP98AP

Kaynak Göster

RIS / Bibtex

APA

Demir, D. (2021). MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ. Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi, 4(2), 226-239. https://izlik.org/JA62PP98AP

AMA

1.Demir D. MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ. Artuklu Kaime. 2021;4(2):226-239. https://izlik.org/JA62PP98AP

Chicago

Demir, Didem. 2021. “MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ”. Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi 4 (2): 226-39. https://izlik.org/JA62PP98AP.

EndNote

Demir D (01 Kasım 2021) MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ. Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi 4 2 226–239.

IEEE

[1]D. Demir, “MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ”, Artuklu Kaime, c. 4, sy 2, ss. 226–239, Kas. 2021, [çevrimiçi]. Erişim adresi: https://izlik.org/JA62PP98AP

ISNAD

Demir, Didem. “MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ”. Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi 4/2 (01 Kasım 2021): 226-239. https://izlik.org/JA62PP98AP.

JAMA

1.Demir D. MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ. Artuklu Kaime. 2021;4:226–239.

MLA

Demir, Didem. “MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ”. Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi, c. 4, sy 2, Kasım 2021, ss. 226-39, https://izlik.org/JA62PP98AP.

Vancouver

1.Didem Demir. MEDİKAL TURİZMDE DİJİTAL PAZARLAMANIN ROLÜ. Artuklu Kaime [Internet]. 01 Kasım 2021;4(2):226-39. Erişim adresi: https://izlik.org/JA62PP98AP