Evaluation of the Effect of Integrated City Hospitals on Health Tourism by Swot Analysis
Yıl 2020,
Cilt: 6 Sayı: 2, 139 - 153, 01.06.2020
Çiğdem Albayrak
Abdülkadir Güçlü
Öz
Twenty-five city hospitals are planned under the Health Transformation
Program. Some of them have been completed and they serve our people,
some of them are still under construction, and some of them are planned
to be built. City.hospitals which are realized with large investments, also
have a big impact on our country’s economy.
In this study, the concept of health tourism is handled together with city
hospitals and its examples in the world are analyzed. The existing potential
and strengths of our health sector and the potential to be gained through
the operation of city hospitals are determined. How to raise them to a
higher level has been discussed. It is The defirences of health tourism of
our country and the threats to be faced are analyzed.. Here are the results
evaluated by the SWOT technique based on the literature.
Kaynakça
- [1] Aslan, I., Çinar, O., & Kumpikaitė-Valiūnienė, V. (2012). Creating
strategies from tows matrix for strategic sustainable development of Kipaş
Group. Journal of Business Economics and Management, 13(1), 95–110.
https://doi.org/10.3846/16111699.2011.620134
- [2] Beale, W. H. (2011). Book Review: Book Review. Language and
Literature: International Journal of Stylistics, 20(2), 168–170. https://doi.
org/10.1177/0963947010395523
- [3] Erdoğan, S., & Yılmaz, E. (2011). Medical Tourism: an Assessment
on Turkey. 10th International Conference on Knowledge, Economy and
Management;, November 2012, 1045–1060.
- [4] Gorener, A., & Tascı, M. E. (2016). Evaluating the Strategies of Medical
Tourism Sector Through Ahp and Moora in a Swot Framework. Journal
of Global Strategic Management, 2(10), 15–15. https://doi.org/10.20460/
jgsm.20161024353
- [5] Herberholz, C., & Supakankunti, S. (2009). Medical tourism in
malaysia, singapore and thailand. 1–29.
- [6] Larson, J. S. (1996). The World Health Organization’s definition of
health: Social versus spiritual health. Social Indicators Research, 38(2),
181–192. https://doi.org/10.1007/BF00300458
- [7] Lunt, N., & Horsfall, D. (2014). Medical Tourism. In Encyclopedia of
Health Economics. https://doi.org/10.1016/B978-0-12-375678-7.00615-5
- [8] Lunt, Neil, Smith, R., Exworthy, M., Stephen, T., Horsfall, D., &
Mannion, R. (2011). Medical Tourism : Treatments , Markets and Health
System Implications : scoping review. Directorate for Employment, Labour
and Social Affairs, 1–55. https://doi.org/10.1016/j.tourman.2012.05.009
- [9] Musa, G., Doshi, D. R., Wong, K. M., & Thirumoorthy, T. (2012). How
Satisfied are Inbound Medical Tourists in Malaysia? A Study on Private
Hospitals in Kuala Lumpur. Journal of Travel and Tourism Marketing,
29(7), 629–646. https://doi.org/10.1080/10548408.2012.720150
- [10] OECD, OECD Tourism Trends and Policies 2020 (Summary in
Italian). https://doi.org/10.1787/fa44fe1e-it
- [11] Phua, K.-L. (2016). The Promotion of Cross-Border Medical Tourism
in Developing Countries: Economic Growth at the Expense of Healthcare
System Efficiency and Cost Containment? The Open Public Health
Journal, 9(1), 98–105. https://doi.org/10.2174/1874944501609010098
- [12] Rerkrujipimol, J., & Assenov, I. (2011). Marketing strategies for
promoting medical tourism in Thailand. Journal of Tourism, Hospitality &
Culinary Arts, 3(2), 95–105.
- [13] Roehrich, J. K., Lewis, M. A., & George, G. (2014). Are publicprivate
partnerships a healthy option? A systematic literature review.
Social Science and Medicine, 113, 110–119. https://doi.org/10.1016/j.
socscimed.2014.03.037
- [14] Top, M., & Sungur, C. (2019). Opinions and evaluations of stakeholders
in the implementation of the public-private partnership (PPP) model
in integrated health campuses (city hospitals) in Turkey. International
Journal of Health Planning and Management, 34(1), e241–e263. https://
doi.org/10.1002/hpm.2644
Şehir Hastanelerinin Sağlık Turizmine Etkisinin Swot Analizi İle Değerlendirilmesi
Yıl 2020,
Cilt: 6 Sayı: 2, 139 - 153, 01.06.2020
Çiğdem Albayrak
Abdülkadir Güçlü
Öz
Şehir hastaneleri Sağlıkta Dönüşüm Programı kapsamında planlanmıştır. Bir kısmı tamamlanmış ve insanımıza hizmet etmekte, bir kısmının yapımı devam etmekte ve bir kısmı da planlama aşamasında olmak üzere toplam yirmi beş şehir hastanesinin yapımı hedeflenmiştir. Büyük yatırımlar ile gerçekleştirilmekte olan hastanelerin ülkemiz ekonomisine etkisi de büyük olmaktadır.
Bu çalışmada, sağlık turizmi kavramı şehir hastaneleri ile birlikte ele alınmış ve dünyadaki örnekleri analiz edilmiştir. Sağlık sektörümüzün var olan potansiyeli ve şehir hastanelerinin işletilmesi ile kazanacağı potansiyelin barındırdığı fırsatlar ve güçlü yönleri belirlenmiştir. Bunların daha üst seviyeye nasıl çıkarılacağı tartışılmıştır. Ülkemizin sağlık turizmi için hangi eksikliklerinin olduğu, hangi tehditler ile karşı karşıya olduğu analiz edilmiştir. Burada literatüre dayalı olarak SWOT tekniği ile sonuçlar değerlendirilmiştir.
Kaynakça
- [1] Aslan, I., Çinar, O., & Kumpikaitė-Valiūnienė, V. (2012). Creating
strategies from tows matrix for strategic sustainable development of Kipaş
Group. Journal of Business Economics and Management, 13(1), 95–110.
https://doi.org/10.3846/16111699.2011.620134
- [2] Beale, W. H. (2011). Book Review: Book Review. Language and
Literature: International Journal of Stylistics, 20(2), 168–170. https://doi.
org/10.1177/0963947010395523
- [3] Erdoğan, S., & Yılmaz, E. (2011). Medical Tourism: an Assessment
on Turkey. 10th International Conference on Knowledge, Economy and
Management;, November 2012, 1045–1060.
- [4] Gorener, A., & Tascı, M. E. (2016). Evaluating the Strategies of Medical
Tourism Sector Through Ahp and Moora in a Swot Framework. Journal
of Global Strategic Management, 2(10), 15–15. https://doi.org/10.20460/
jgsm.20161024353
- [5] Herberholz, C., & Supakankunti, S. (2009). Medical tourism in
malaysia, singapore and thailand. 1–29.
- [6] Larson, J. S. (1996). The World Health Organization’s definition of
health: Social versus spiritual health. Social Indicators Research, 38(2),
181–192. https://doi.org/10.1007/BF00300458
- [7] Lunt, N., & Horsfall, D. (2014). Medical Tourism. In Encyclopedia of
Health Economics. https://doi.org/10.1016/B978-0-12-375678-7.00615-5
- [8] Lunt, Neil, Smith, R., Exworthy, M., Stephen, T., Horsfall, D., &
Mannion, R. (2011). Medical Tourism : Treatments , Markets and Health
System Implications : scoping review. Directorate for Employment, Labour
and Social Affairs, 1–55. https://doi.org/10.1016/j.tourman.2012.05.009
- [9] Musa, G., Doshi, D. R., Wong, K. M., & Thirumoorthy, T. (2012). How
Satisfied are Inbound Medical Tourists in Malaysia? A Study on Private
Hospitals in Kuala Lumpur. Journal of Travel and Tourism Marketing,
29(7), 629–646. https://doi.org/10.1080/10548408.2012.720150
- [10] OECD, OECD Tourism Trends and Policies 2020 (Summary in
Italian). https://doi.org/10.1787/fa44fe1e-it
- [11] Phua, K.-L. (2016). The Promotion of Cross-Border Medical Tourism
in Developing Countries: Economic Growth at the Expense of Healthcare
System Efficiency and Cost Containment? The Open Public Health
Journal, 9(1), 98–105. https://doi.org/10.2174/1874944501609010098
- [12] Rerkrujipimol, J., & Assenov, I. (2011). Marketing strategies for
promoting medical tourism in Thailand. Journal of Tourism, Hospitality &
Culinary Arts, 3(2), 95–105.
- [13] Roehrich, J. K., Lewis, M. A., & George, G. (2014). Are publicprivate
partnerships a healthy option? A systematic literature review.
Social Science and Medicine, 113, 110–119. https://doi.org/10.1016/j.
socscimed.2014.03.037
- [14] Top, M., & Sungur, C. (2019). Opinions and evaluations of stakeholders
in the implementation of the public-private partnership (PPP) model
in integrated health campuses (city hospitals) in Turkey. International
Journal of Health Planning and Management, 34(1), e241–e263. https://
doi.org/10.1002/hpm.2644