TÜRKİYE’DE GENÇLER ARASINDA K-POP HAYRANLIĞININ DEĞERLENDİRİLMESİ

Öz

Araştırma, K-pop hayranlığının Türkiye'deki gençler üzerindeki etkilerini araştırmak için yapılmıştır. Türk gençleri, Kore kültürünü ve müziğini kendi kültürleriyle karşılaştırmaktadır. Genellikle aile içi ilişkiler, cinsiyet algısı, kadına yönelik baskılar gibi konular hem Türk kültüründe hem de Kore kültüründe benzer şekilde bulunmaktadır. Kültürel anlamdaki bu yakınlık duygusu müzik tutkusunu da etkilemektedir. Toplumda geleneksel değerlerin büyük önem taşıdığı Türkiye'de, K-Pop müziğine yüksek düzeyde hayranlığın olduğu ortaya konmuş ve demografik değişkenlerle ilişkisi incelenmiştir. Bu araştırmada yarı yapılandırılmış sorular içeren görüşme formlarını elektronik kanallardan dolduran 287 genç araştırmaya katılmıştır. Veri toplamak amacıyla Reysen & Branscombe (2010) tarafından geliştirilen "Hayranlık Ölçeği" kullanılmıştır. Analiz aşamasında öncelikle veri setinin parametrik testler için gerekli temel kriterleri karşılayıp karşılamadığı incelenip analizler yapılmıştır. Ailenin gelir seviyesi arttıkça K-Pop müziğine duygusal olarak bağlanma, kendini müzikle özdeşleştirme ve hayran olanlarla arkadaş olma arzusu artmaktadır. 20 yaş ve altı katılımcıların Hayranlık Ölçeği ortalamalarının diğer katılımcılardan daha yüksek olduğu belirlenmiştir. Katılımcıların yaşları arttıkça hayranlık ölçeğindeki puanları azalmaktadır. Katılımcıların Hayranlık Ölçeği puan ortalamalarının K-Pop dinleme süresi değişkenine göre farklılaşıp farklılaşmadığını belirlemek için tek yönlü varyans analizi (ANOVA) sonucunda anlamlı bir farklılık ortaya çıkmıştır; ortalama puanlar arasında başka bir önemli fark bulunmuştur [F (2-234) = 11,246; p <, 05]. Bu fark, 4-10 yıl ve üzeri K-Pop dinleyenlerin, onu 1 yıldan az dinleyenlere göre daha yüksek seviyede hayranlığa sahip olduğunu göstermektedir.

Anahtar Kelimeler

• K-Pop Hayranlığı
• Kore Popüler Müziği
• Kore Dalgası
• Türkiye'de Kore Müziği
• Türkiye'deki Gençler
• Hallyu
• Müzik Sosyolojisi

EVALUATION OF HALLYU FANSHIP AMONG YOUNGTERS IN TURKEY

Öz

The study was conducted to investigate the effects of K-pop (Korean Pop) fanship on young people in Turkey. Turkish youth compare Korean culture and music to their own culture. Domestic relations, gender perception, pressures against women, exist in both Turkish culture and Korean culture. This sense of closeness has also affected the passion for music. In Turkey, where traditional values are of great importance in the community, the revealed fact of high level of fanship for K-Pop music can be considered as an important contribution of the current study to the relevant scientific field. In this study, 287 young people who filled out interview forms with semi-structured questions via electronic channels, participated in the research. Developed by Reysen & Branscombe (2010) "Fanship Scale" was used. During the analysis phase, we firstly examined whether the data set met the basic criteria required for parametric tests. As the family income level increases, the desire to be emotionally connected to K-Pop music, to identify oneself with music and to be friends with those who are also fans increase respectively. It is also observed that the mean ranks of the Fanship Scale of the participants who are 20 years old and younger are found to be higher than the other participants. It was observed that as the ages of the participants increased, their scores on the admiration scale decreased. As a result of one-way analysis of variance (ANOVA) to determine whether the mean scores of the Fanship Scale of the participants differ according to the K-Pop listening time variable, it has been revealed a significant difference; another significant difference has also been found between the mean scores [F (2-234) =11,246; p<,05] of the Fanship Scale. This difference refers to the fact that those who have listened K-Pop 4-10 years or over have a higher levels of fanship than those who have listened to it less than 1 year.

Anahtar Kelimeler

• K-pop (Korean Pop) Fanship
• Korean Popular Music
• Korean Wave
• Korean Music in Turkey
• Youngters in Turkey
• Hallyu
• Sociology of Music

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