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ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ

Yıl 2011, Cilt 66, Sayı 02, 121 - 168, 01.02.2011
https://doi.org/10.1501/SBFder_0000002206

Öz

Kaynakça

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ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ

Yıl 2011, Cilt 66, Sayı 02, 121 - 168, 01.02.2011
https://doi.org/10.1501/SBFder_0000002206

Öz

Bu çalışmada, 2000-2010 yılları arasında Endüstriyel Pazarlama alanında yapılan akademik makale çalışmalarının kategorik bir sınıflandırmaya tabi tutularak incelenmesi amaçlanmaktadır. Bu amaçla, konu ile ilgili yerli ve yabancı 13 akademik dergi taranarak; 311’i uygulamalı, 101’i kavramsal olmak üzere toplam 412 tane makale çalışması incelenmiştir. İncelenen çalışmalar, ana ve alt konu başlıklarının yanısıra, yıl, sektör, ülke, kullanılan analiz ve ölçek türleri ile, örneklem hacmi, örneklem çerçevesi ve cevaplanma oranı kriterlerine göre kodlanarak sınıflandırılmıştır. Sonuçlar, çalışılan konuların, firmalar arası ilişki kurma ve yönetme ile, yeni ürünlerin pazarlanması ve yayılması başlıklarında yoğunlaştığını göstermektedir. Ayrıca, çalışmaların büyük kısmında Likert ölçeği ile ölçülen ve LISREL programında, yapısal eşitlik modellemesi ve doğrulayıcı faktör analizleri ile test edilen nicel yöntemlerin kullanıldığı belirlenmiştir.

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Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makaleleri
Yazarlar

Öznur Özkan TEKTAŞ Bu kişi benim

Yayımlanma Tarihi 1 Şubat 2011
Başvuru Tarihi 31 Temmuz 2014
Kabul Tarihi
Yayınlandığı Sayı Yıl 2011, Cilt 66, Sayı 02

Kaynak Göster

Bibtex @ { ausbf42541, journal = {Ankara Üniversitesi SBF Dergisi}, issn = {0378-2921}, eissn = {1309-1034}, address = {}, publisher = {Ankara Üniversitesi}, year = {2011}, volume = {66}, number = {02}, pages = {121 - 168}, doi = {10.1501/SBFder\_0000002206}, title = {ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ}, key = {cite}, author = {Tektaş, Öznur Özkan} }
APA Tektaş, Ö. Ö. (2011). ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ . Ankara Üniversitesi SBF Dergisi , 66 (02) , 121-168 . DOI: 10.1501/SBFder_0000002206
MLA Tektaş, Ö. Ö. "ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ" . Ankara Üniversitesi SBF Dergisi 66 (2011 ): 121-168 <https://dergipark.org.tr/tr/pub/ausbf/issue/3068/42541>
Chicago Tektaş, Ö. Ö. "ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ". Ankara Üniversitesi SBF Dergisi 66 (2011 ): 121-168
RIS TY - JOUR T1 - ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ AU - Öznur ÖzkanTektaş Y1 - 2011 PY - 2011 N1 - doi: 10.1501/SBFder_0000002206 DO - 10.1501/SBFder_0000002206 T2 - Ankara Üniversitesi SBF Dergisi JF - Journal JO - JOR SP - 121 EP - 168 VL - 66 IS - 02 SN - 0378-2921-1309-1034 M3 - doi: 10.1501/SBFder_0000002206 UR - https://doi.org/10.1501/SBFder_0000002206 Y2 - 2022 ER -
EndNote %0 Ankara Üniversitesi SBF Dergisi ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ %A Öznur Özkan Tektaş %T ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ %D 2011 %J Ankara Üniversitesi SBF Dergisi %P 0378-2921-1309-1034 %V 66 %N 02 %R doi: 10.1501/SBFder_0000002206 %U 10.1501/SBFder_0000002206
ISNAD Tektaş, Öznur Özkan . "ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ". Ankara Üniversitesi SBF Dergisi 66 / 02 (Şubat 2011): 121-168 . https://doi.org/10.1501/SBFder_0000002206
AMA Tektaş Ö. Ö. ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ. SBF Dergisi. 2011; 66(02): 121-168.
Vancouver Tektaş Ö. Ö. ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ. Ankara Üniversitesi SBF Dergisi. 2011; 66(02): 121-168.
IEEE Ö. Ö. Tektaş , "ENDÜSTRİYEL PAZARLAMA ALANINDA 2000-2010 YILLARI ARASINDA YAPILAN ÇALIŞMALARIN KATEGORİK OLARAK İNCELENMESİ", Ankara Üniversitesi SBF Dergisi, c. 66, sayı. 02, ss. 121-168, Şub. 2011, doi:10.1501/SBFder_0000002206