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KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIKİLİŞKİSİNİN BELİRLENMESİ:DOĞU ANADOLU BÖLGESİ'NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA

Yıl 2010, Cilt: 65 Sayı: 02, 239 - 269, 01.02.2010

Mustafa Kemal Yılmaz Aysel Erciş Sevtap Ünal

https://doi.org/10.1501/SBFder_0000002160
Cited By: 1

Öz

Anahtar Kelimeler

-

Kaynakça

  • ABDUL-MUHMIN, A.G. (2005), “Instrumental and Interpersonal Determinants of Relationship Satisfaction and Commitment in Industrial Markets,” Journal of Business Research, 58: 619-628.
  • ANDALEEB, S.S. (1996), “An Experimental Investigation of Satisfaction and Commitment in Marketing Channels: The Role of Trust and Dependence,” Journal of Retailing, 72/1: 77-93.
  • ANDERSON, E./ B. A. WEITZ, (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29: 18–34.
  • ANDERSON, J.C./JAMES A. NARUS, (1990), “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, 54/1: 42-58.
  • ARBUCKLE, J.L. (2006), Amos 7.0 User’s Guide, Amos Development Corporation (SPSS Inc.).
  • BELLIN, H., (2006), “Best Practice Channel Management: The Channel Management Framework,” Journal of Marketing Channels, 14/1-2:117-128.
  • BIGNE, E./A. BLESA, (2003), “ Market Orientation, Trust and Satisfaction in Dyadic Relationships: A Manufacturer-Retailer Analysis,” International Journal of Retail & Distribution Management, 31/11:574-590.
  • BLACK, G.S., (2008), “Trust and Commitment: Reciprocal an Multidimensional Concepts in Distribution Relationships,” S.A.M. Advanced Management Journal, 73/1:46-56.
  • BLESA, A./E. BIGNE, (2005), “The Effect of Market Orientation on Dependence and Satisfaction in Dyadic Relationships,” Marketing Intelligence & Planning, 23/2-3: 249-265.
  • BROWN, J. R./ LUSCH, Robert F. / SMITH, Laurie P. (1991), “Conflict and Satisfaction in an Industrial Channel of Distribution,” International Journal of Physical Distribution & Logistics Management, 21/6: 15-25.
  • CHUNG, J-E./ BRENDA STRENQUIST/ ZHENGYI CHEN, (2006), “Retailer-Buyer Supplier Relationships: The Japanese Difference”, Journal of Retailing, 82/4: 349-355.
  • COUGHLAN, A.T./ ANDERSON, Erin / STREN, Louis W. / EN-ANSARY, Adel I., (2006), Marketing Channels, Pearson Prentice Hall (New Jersey).
  • Dağıtım Kanalı Dergisi, http://dagitimkanali.net/2008-kasim/sektor-haberleri05.html.
  • ESEN, B. (2008), Beyaz Eşya Sanayisi, T.C. Başbakanlık Dış Ticaret Müsteşarlığı İhracatı Geliştirme Etüd Merkezi.
  • FRAIZER, G.L./ WALFRIED M. LASSAR, (1996), “Determinants of Distribution Intensity,” Journal of Marketing, 60/4: 39-51.
  • GANESAN, S. (1994), “Determinants of Long-Term Orientation in Buyer-Seller Relationships,” Journal of Marketing, 58/2: 1-19.
  • GANESAN, S./RON HESS, (1997), “Dimensions and Level of Trust: Implications for Commitment to a Relationship,” Marketing Letters, 8/4: 439-448.
  • GASKI, JOHN F. (1984), “The Theory of Power and Conflict in Channels of Distribution,” The Journal of Marketing, 48/3: 9-29.
  • GASSENHEIMER, J. B/RAMSEY, Rosemary, (1994), “The Impact of Dependence on Dealer Satisfaction: A Comparison of Reseller– Supplier Relationships,” Journal of Retailing, 70/3: 253– 266.
  • GASSENHEIMER, J.B./JAY U. STERLING/ROBERT A. ROBICHEAUX, (1996), “Long-Term Channel Member Relationships,” International Journal of Physical Distribution & Logistics Management, 26/5: 94-116.
  • GEYKENS, I./JAN-BENEDICT E./ STEENKAMP, M. / KUMAR, Nirmalya, (1998), “Generalizations about Trust in Marketing Channel Relationships using Meta-Analysis,” International Journal of Research in Marketing, 15:223-248
  • GEYKENS, I./JAN-BENEDICT, E.M. STEENKAMP, (2000), “Economic and Social Satisfaction: Measurement and Relevance to Marketing Channel Relationships,” Journal of Retailing, 76/1: 11-32
  • GEYKENS, I./ J-B. E.M. STEENKAMP / N. KUMAR, (1999), “A Meta-Analysis of Satisfaction in Marketing Channel Relationships,” Journal of Marketing Research, 36/2: 223-238.
  • GUNDLACH, G. T./ACHROL, R. S./MENTZER, J. T. (1995), “The Structure of Commitment in Exchange,” Journal of Marketing, 59: 78–92.
  • HAIR, Jr.J./ANDERSON, E. Rolph/ TATHAM, E. R./ BLACK, C. William, (1998), Multivariate Data Analysis with Readings (Prentice-Hall International Inc).
  • HUNT, S.D./ RAY, Nina M. / WOOD, Van R., (1985), “Behavioral Dimensions of Channels of Distribution: Review and Synthesis,” Academy of Marketing Science, 13/3: 1-24.
  • İŞBAŞI, J. Ö., (2001), “Uluslararası Dağıtım Kanallarında İlişkiler: Bir Yazın Taraması,” Akdeniz İ.İ.B.F. Dergisi, 2: 62-80
  • JONES, M.A./REYNOLDS, K.E. (2006), “The Role of Interest on Shopping Behavior,” Journal of Retailing, Vol:82, No:2, p.115-126.
  • KIM, K./ FRAIZER, Gary L., (1997), “On Distributor Commitment in Industrial Channels of Distribution: A Multicompenent Approach,” Psychology & Marketing, 14/8: 847-877.
  • KIM, S. K. (2003), “A Cross-National Study of Interdependence Structure and Distributor Attitudes: The Moderating Effect of Group Orientation,” International Journal of Research in Marketing, 20/2, 193-214.
  • KOTLER, P., (2003), Kotler ve Pazarlama, Pazar Yaratmak, Para Kazanmak, Pazara Egemen Olmak (İstanbul: Sistem Yayıncılık).
  • KUMAR, N./SCHEER, L. K./ STEENKAMP, J. E. M. (1995), “The Effects of Perceived Interdependence on Dealer Attitudes,” Journal of Marketing Research,32: 348–356.
  • KURTULUŞ, K./ OKUMUŞ, Abdullah,( 2006), “Fiyat Algılamasının Boyutları Arasındaki İlişkilerin Yapısal Eşitlik Modeli İle İncelenmesi,” Yönetim, 53 :3-17.
  • LANCASTER, G./ REYNOLDS, Paul (2005), Management of Marketing (Oxford: ButterworthHeineman).
  • LEONUDIO, L.C./ TALIAS, Michael A. / LEONIDOU, Constantions N. (2008), “Exercised Power as a Driver of Trust and Commitment in Cross-Border Industrial Buyer-Seller Relationships,” Industrial Marketing Management, 37:92-103.
  • McCALLEY, R.W., (1992), Marketing Channel Development and Management, Greenwood Publishing Group (London).
  • MEHTA, R./ DUBINSKY, Alan J. / ANDERSON, Rolph E. (2002), “Marketing Channel Management and Sales Manager,” Industrial Marketing Management, 31:429-439.
  • MICHIE D.A./ SIBLEY, Stanley D. (1985), “Channel Member Satisfaction: Controversy Resolved,” Journal of Academy Marketing Science, 13/2: 188-205.
  • MORGAN, R.M./SHELBEY D. HUNT, (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58/3: 20-38.
  • MUSAYEV, İ., (2007), Türk Beyaz Eşya Sektörünün Rusya Federasyonu Pazarındaki Yeri ve Bu Pazara Yönelik Bir Araştırma (Yayınlanmamış Yüksek Lisans Tezi, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü).
  • MUTLU, H.M, (2008), “Dağıtım Kanallarında Bağımlılık ve Özgün Yatırımların Güven Üzerine Etkileri,” 13. Ulusal Pazarlama Kongresi (Nevşehir).
  • NART, S., (2005), “Türkiye’de Franchising Sisteminin Gelişimi ve Franchise Alan Girişimcilerin İş Memnuniyeti Belirleyicilerinin Analizi Üzerine Bir Araştırma,” Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 10/2: 123-149.
  • PAYAN, J. M., (2006), “Multiple Levels of Trust and Dependence on Supplier-Distributor Coordination: An Empirical Test,” The Marketing Management Journal, 16/1: 125- 137.
  • PAYAN, J.M./ SVENSSON, Goran (2007), “Co-Operation, Coordination and Specific Assets in InterOrganizational Relationships,” Journal of Marketing Management, 23/7-8: 797-814.
  • PELTON, L.E./ STRUTTON, David / LUMPKIN, James R., (2002), Marketing Channels, A Relationship Management Approach (New York: McGraw-Hill Irvin Companies).
  • PING, JR./ ROBERT A. (2003), “Antecedents of Satisfaction in a Marketing Channel,” Journal of Retailing, 79/4 :237-248.
  • RODRIGUEZ, I.R. D.B./ AGUDO, J. C. / GUTERREZ, H.S.M., (2006), “Determinants of Economic and Social Satisfaction in Manufacturer-Distributor Relationships,” Industrial Marketing Management, 35: 666-675.
  • ROLNICKI, K. (1998), Managing Channels of Distribution (AMACOM). RUEKERT, Robert W./ GILBERT, JR. / CHURCHILL, A. (1984), “Reliability and Validity of Alternative Measures of Channel Member Satisfaction,” Journal of Marketing Research, 11: 226-233.
  • SANZO, M.J./ LETICIA, Maria / VAZQUEZ, Rodolfo / IGNACIO, Luis Alvarez, (2003), “The Effect of Market Orientation on Buyer-Seller Relationship Satisfaction,” Industrial Marketing Management, 32: 327-345.
  • SCHMITZ, C./ WAGNER, Tillmann (2007), Satisfaction in International Marketing Channels: A Local Channel Perspective,” Journal of Marketing Channels, 14/4: 5-21.
  • SOETOMO, H., (2001), Power-Trust-Commitment in Relationship Marketing, A Dissertation Doctor of Business Administration (Nova Southeastern University).
  • TEK, Ö.B./ENGİN ÖZGÜL, (2005), Modern Pazarlama İlkeleri, Uygulamalı Yönetimsel Yaklaşım (İzmir). VAZQUEZ, R./ IGLESIAS, V. / ALVAREZ-GONZALEZ, L. I. (2005), “Distribution Channel Relationships: The Conditions and Strategic Outcomes of Cooperation between Manufacturer and Distributor,” International Review of Retail, Distribution and Consumer Research, 15/2: 125-150.
  • WULF, K. D./ ODERKEN-SCHRODER, G.( 2003), “Assessing the Impact of a Retailer’s Relationship Efforts on Consumer’s Attitudes and Behavior,” Journal of Retailing and Consumer Services, 10: 95-108.
  • YU, J. P./ PYSARCHIK, Dawn Thorndike, (2002), “Economic and Non-Economic Factors of Korean Manufacturer–Retailer Relations,” International Review of Retail, Distribution & Consumer Research, 12/3: 297-318.
  • 1993-2006 Birinci 500 Büyük Sanayi Kuruluşu, http://www.iso.org.tr/tr/web/besyuzbuyuk/ gecmisyillar/500buyukgecmisyillar.htm

KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ'NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA

Yıl 2010, Cilt: 65 Sayı: 02, 239 - 269, 01.02.2010

Mustafa Kemal Yılmaz Aysel Erciş Sevtap Ünal

https://doi.org/10.1501/SBFder_0000002160
Cited By: 1

Öz

Mal ve hizmetlerin hedef pazarlara ulaştırılmasını sağlayan kanal üyeleri, hem üretici işletmelerin pazarlama hedeflerine ulaşmalarında hem de alıcıların ihtiyaç duyduğu mal ve hizmetlerin temin edilmesinde önemli bir role sahiptir. Geleneksel anlayışta kanal üyeleri üretici işletmelerden bağımsız kuruluşlar olarak değerlendirilmiştir. Fakat rekabetin artması ve pazarlama anlayışındaki yeni gelişmelerin etkisiyle işletmeler, aracılarla daha yakın ilişkiler kurmak ve uzun vadeli işbirliğine girmenin üstün avantajlar yarattığını fark etmişlerdir. Bu araştırma, Doğu Anadolu Bölgesi’ndeki beyaz eşya bayileri üzerinde yürütülmüştür. Araştırma sonucunda bayilerin üretici firmaya bağlılıklarını belirlemede ekonomik tatmin düzeylerinin ve üretici firmanın yardımseverliğine yönelik düşüncelerinin direkt, sosyal tatmin düzeylerinin ve üretici firmanın güvenilirliğinin dolaylı bir etkide bulunduğu belirlenmiştir.

Anahtar Kelimeler

Kanal üyeleri ekonomik-sosyal tatmin güven bağlılık beyaz eşya sektörü

Kaynakça

  • ABDUL-MUHMIN, A.G. (2005), “Instrumental and Interpersonal Determinants of Relationship Satisfaction and Commitment in Industrial Markets,” Journal of Business Research, 58: 619-628.
  • ANDALEEB, S.S. (1996), “An Experimental Investigation of Satisfaction and Commitment in Marketing Channels: The Role of Trust and Dependence,” Journal of Retailing, 72/1: 77-93.
  • ANDERSON, E./ B. A. WEITZ, (1992), “The Use of Pledges to Build and Sustain Commitment in Distribution Channels,” Journal of Marketing Research, 29: 18–34.
  • ANDERSON, J.C./JAMES A. NARUS, (1990), “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, 54/1: 42-58.
  • ARBUCKLE, J.L. (2006), Amos 7.0 User’s Guide, Amos Development Corporation (SPSS Inc.).
  • BELLIN, H., (2006), “Best Practice Channel Management: The Channel Management Framework,” Journal of Marketing Channels, 14/1-2:117-128.
  • BIGNE, E./A. BLESA, (2003), “ Market Orientation, Trust and Satisfaction in Dyadic Relationships: A Manufacturer-Retailer Analysis,” International Journal of Retail & Distribution Management, 31/11:574-590.
  • BLACK, G.S., (2008), “Trust and Commitment: Reciprocal an Multidimensional Concepts in Distribution Relationships,” S.A.M. Advanced Management Journal, 73/1:46-56.
  • BLESA, A./E. BIGNE, (2005), “The Effect of Market Orientation on Dependence and Satisfaction in Dyadic Relationships,” Marketing Intelligence & Planning, 23/2-3: 249-265.
  • BROWN, J. R./ LUSCH, Robert F. / SMITH, Laurie P. (1991), “Conflict and Satisfaction in an Industrial Channel of Distribution,” International Journal of Physical Distribution & Logistics Management, 21/6: 15-25.
  • CHUNG, J-E./ BRENDA STRENQUIST/ ZHENGYI CHEN, (2006), “Retailer-Buyer Supplier Relationships: The Japanese Difference”, Journal of Retailing, 82/4: 349-355.
  • COUGHLAN, A.T./ ANDERSON, Erin / STREN, Louis W. / EN-ANSARY, Adel I., (2006), Marketing Channels, Pearson Prentice Hall (New Jersey).
  • Dağıtım Kanalı Dergisi, http://dagitimkanali.net/2008-kasim/sektor-haberleri05.html.
  • ESEN, B. (2008), Beyaz Eşya Sanayisi, T.C. Başbakanlık Dış Ticaret Müsteşarlığı İhracatı Geliştirme Etüd Merkezi.
  • FRAIZER, G.L./ WALFRIED M. LASSAR, (1996), “Determinants of Distribution Intensity,” Journal of Marketing, 60/4: 39-51.
  • GANESAN, S. (1994), “Determinants of Long-Term Orientation in Buyer-Seller Relationships,” Journal of Marketing, 58/2: 1-19.
  • GANESAN, S./RON HESS, (1997), “Dimensions and Level of Trust: Implications for Commitment to a Relationship,” Marketing Letters, 8/4: 439-448.
  • GASKI, JOHN F. (1984), “The Theory of Power and Conflict in Channels of Distribution,” The Journal of Marketing, 48/3: 9-29.
  • GASSENHEIMER, J. B/RAMSEY, Rosemary, (1994), “The Impact of Dependence on Dealer Satisfaction: A Comparison of Reseller– Supplier Relationships,” Journal of Retailing, 70/3: 253– 266.
  • GASSENHEIMER, J.B./JAY U. STERLING/ROBERT A. ROBICHEAUX, (1996), “Long-Term Channel Member Relationships,” International Journal of Physical Distribution & Logistics Management, 26/5: 94-116.
  • GEYKENS, I./JAN-BENEDICT E./ STEENKAMP, M. / KUMAR, Nirmalya, (1998), “Generalizations about Trust in Marketing Channel Relationships using Meta-Analysis,” International Journal of Research in Marketing, 15:223-248
  • GEYKENS, I./JAN-BENEDICT, E.M. STEENKAMP, (2000), “Economic and Social Satisfaction: Measurement and Relevance to Marketing Channel Relationships,” Journal of Retailing, 76/1: 11-32
  • GEYKENS, I./ J-B. E.M. STEENKAMP / N. KUMAR, (1999), “A Meta-Analysis of Satisfaction in Marketing Channel Relationships,” Journal of Marketing Research, 36/2: 223-238.
  • GUNDLACH, G. T./ACHROL, R. S./MENTZER, J. T. (1995), “The Structure of Commitment in Exchange,” Journal of Marketing, 59: 78–92.
  • HAIR, Jr.J./ANDERSON, E. Rolph/ TATHAM, E. R./ BLACK, C. William, (1998), Multivariate Data Analysis with Readings (Prentice-Hall International Inc).
  • HUNT, S.D./ RAY, Nina M. / WOOD, Van R., (1985), “Behavioral Dimensions of Channels of Distribution: Review and Synthesis,” Academy of Marketing Science, 13/3: 1-24.
  • İŞBAŞI, J. Ö., (2001), “Uluslararası Dağıtım Kanallarında İlişkiler: Bir Yazın Taraması,” Akdeniz İ.İ.B.F. Dergisi, 2: 62-80
  • JONES, M.A./REYNOLDS, K.E. (2006), “The Role of Interest on Shopping Behavior,” Journal of Retailing, Vol:82, No:2, p.115-126.
  • KIM, K./ FRAIZER, Gary L., (1997), “On Distributor Commitment in Industrial Channels of Distribution: A Multicompenent Approach,” Psychology & Marketing, 14/8: 847-877.
  • KIM, S. K. (2003), “A Cross-National Study of Interdependence Structure and Distributor Attitudes: The Moderating Effect of Group Orientation,” International Journal of Research in Marketing, 20/2, 193-214.
  • KOTLER, P., (2003), Kotler ve Pazarlama, Pazar Yaratmak, Para Kazanmak, Pazara Egemen Olmak (İstanbul: Sistem Yayıncılık).
  • KUMAR, N./SCHEER, L. K./ STEENKAMP, J. E. M. (1995), “The Effects of Perceived Interdependence on Dealer Attitudes,” Journal of Marketing Research,32: 348–356.
  • KURTULUŞ, K./ OKUMUŞ, Abdullah,( 2006), “Fiyat Algılamasının Boyutları Arasındaki İlişkilerin Yapısal Eşitlik Modeli İle İncelenmesi,” Yönetim, 53 :3-17.
  • LANCASTER, G./ REYNOLDS, Paul (2005), Management of Marketing (Oxford: ButterworthHeineman).
  • LEONUDIO, L.C./ TALIAS, Michael A. / LEONIDOU, Constantions N. (2008), “Exercised Power as a Driver of Trust and Commitment in Cross-Border Industrial Buyer-Seller Relationships,” Industrial Marketing Management, 37:92-103.
  • McCALLEY, R.W., (1992), Marketing Channel Development and Management, Greenwood Publishing Group (London).
  • MEHTA, R./ DUBINSKY, Alan J. / ANDERSON, Rolph E. (2002), “Marketing Channel Management and Sales Manager,” Industrial Marketing Management, 31:429-439.
  • MICHIE D.A./ SIBLEY, Stanley D. (1985), “Channel Member Satisfaction: Controversy Resolved,” Journal of Academy Marketing Science, 13/2: 188-205.
  • MORGAN, R.M./SHELBEY D. HUNT, (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58/3: 20-38.
  • MUSAYEV, İ., (2007), Türk Beyaz Eşya Sektörünün Rusya Federasyonu Pazarındaki Yeri ve Bu Pazara Yönelik Bir Araştırma (Yayınlanmamış Yüksek Lisans Tezi, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü).
  • MUTLU, H.M, (2008), “Dağıtım Kanallarında Bağımlılık ve Özgün Yatırımların Güven Üzerine Etkileri,” 13. Ulusal Pazarlama Kongresi (Nevşehir).
  • NART, S., (2005), “Türkiye’de Franchising Sisteminin Gelişimi ve Franchise Alan Girişimcilerin İş Memnuniyeti Belirleyicilerinin Analizi Üzerine Bir Araştırma,” Kocaeli Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 10/2: 123-149.
  • PAYAN, J. M., (2006), “Multiple Levels of Trust and Dependence on Supplier-Distributor Coordination: An Empirical Test,” The Marketing Management Journal, 16/1: 125- 137.
  • PAYAN, J.M./ SVENSSON, Goran (2007), “Co-Operation, Coordination and Specific Assets in InterOrganizational Relationships,” Journal of Marketing Management, 23/7-8: 797-814.
  • PELTON, L.E./ STRUTTON, David / LUMPKIN, James R., (2002), Marketing Channels, A Relationship Management Approach (New York: McGraw-Hill Irvin Companies).
  • PING, JR./ ROBERT A. (2003), “Antecedents of Satisfaction in a Marketing Channel,” Journal of Retailing, 79/4 :237-248.
  • RODRIGUEZ, I.R. D.B./ AGUDO, J. C. / GUTERREZ, H.S.M., (2006), “Determinants of Economic and Social Satisfaction in Manufacturer-Distributor Relationships,” Industrial Marketing Management, 35: 666-675.
  • ROLNICKI, K. (1998), Managing Channels of Distribution (AMACOM). RUEKERT, Robert W./ GILBERT, JR. / CHURCHILL, A. (1984), “Reliability and Validity of Alternative Measures of Channel Member Satisfaction,” Journal of Marketing Research, 11: 226-233.
  • SANZO, M.J./ LETICIA, Maria / VAZQUEZ, Rodolfo / IGNACIO, Luis Alvarez, (2003), “The Effect of Market Orientation on Buyer-Seller Relationship Satisfaction,” Industrial Marketing Management, 32: 327-345.
  • SCHMITZ, C./ WAGNER, Tillmann (2007), Satisfaction in International Marketing Channels: A Local Channel Perspective,” Journal of Marketing Channels, 14/4: 5-21.
  • SOETOMO, H., (2001), Power-Trust-Commitment in Relationship Marketing, A Dissertation Doctor of Business Administration (Nova Southeastern University).
  • TEK, Ö.B./ENGİN ÖZGÜL, (2005), Modern Pazarlama İlkeleri, Uygulamalı Yönetimsel Yaklaşım (İzmir). VAZQUEZ, R./ IGLESIAS, V. / ALVAREZ-GONZALEZ, L. I. (2005), “Distribution Channel Relationships: The Conditions and Strategic Outcomes of Cooperation between Manufacturer and Distributor,” International Review of Retail, Distribution and Consumer Research, 15/2: 125-150.
  • WULF, K. D./ ODERKEN-SCHRODER, G.( 2003), “Assessing the Impact of a Retailer’s Relationship Efforts on Consumer’s Attitudes and Behavior,” Journal of Retailing and Consumer Services, 10: 95-108.
  • YU, J. P./ PYSARCHIK, Dawn Thorndike, (2002), “Economic and Non-Economic Factors of Korean Manufacturer–Retailer Relations,” International Review of Retail, Distribution & Consumer Research, 12/3: 297-318.
  • 1993-2006 Birinci 500 Büyük Sanayi Kuruluşu, http://www.iso.org.tr/tr/web/besyuzbuyuk/ gecmisyillar/500buyukgecmisyillar.htm
Toplam 55 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makaleleri
Yazarlar

Mustafa Kemal Yılmaz Bu kişi benim

Aysel Erciş Bu kişi benim

Sevtap Ünal Bu kişi benim

Yayımlanma Tarihi 1 Şubat 2010
Gönderilme Tarihi 31 Temmuz 2014
Yayımlandığı Sayı Yıl 2010 Cilt: 65 Sayı: 02

Kaynak Göster

APA Yılmaz, M. K., Erciş, A., & Ünal, S. (2010). KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA. Ankara Üniversitesi SBF Dergisi, 65(02), 239-269. https://doi.org/10.1501/SBFder_0000002160
AMA Yılmaz MK, Erciş A, Ünal S. KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA. SBF Dergisi. Şubat 2010;65(02):239-269. doi:10.1501/SBFder_0000002160
Chicago Yılmaz, Mustafa Kemal, Aysel Erciş, ve Sevtap Ünal. “KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA”. Ankara Üniversitesi SBF Dergisi 65, sy. 02 (Şubat 2010): 239-69. https://doi.org/10.1501/SBFder_0000002160.
EndNote Yılmaz MK, Erciş A, Ünal S (01 Şubat 2010) KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA. Ankara Üniversitesi SBF Dergisi 65 02 239–269.
IEEE M. K. Yılmaz, A. Erciş, ve S. Ünal, “KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA”, SBF Dergisi, c. 65, sy. 02, ss. 239–269, 2010, doi: 10.1501/SBFder_0000002160.
ISNAD Yılmaz, Mustafa Kemal vd. “KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA”. Ankara Üniversitesi SBF Dergisi 65/02 (Şubat 2010), 239-269. https://doi.org/10.1501/SBFder_0000002160.
JAMA Yılmaz MK, Erciş A, Ünal S. KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA. SBF Dergisi. 2010;65:239–269.
MLA Yılmaz, Mustafa Kemal vd. “KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA”. Ankara Üniversitesi SBF Dergisi, c. 65, sy. 02, 2010, ss. 239-6, doi:10.1501/SBFder_0000002160.
Vancouver Yılmaz MK, Erciş A, Ünal S. KANAL ÜYELERİNİN EKONOMİK-SOSYAL TATMİN, GÜVEN VE BAĞLILIK İLİŞKİSİNİN BELİRLENMESİ: DOĞU ANADOLU BÖLGESİ’NDE BEYAZ EŞYA SEKTÖRÜNDEKİ BAYİİLER ÜZERİNE BİR ARAŞTIRMA. SBF Dergisi. 2010;65(02):239-6.

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