Quality Function Deployment and Its Application on a Smartphone Design

Öz

—The aim of this paper is exploring the application of the Quality Function Deployment (QFD) method on a new product development in accordance with customer expectations. The design of a new smart phone has been selected as the research case. QFD researches have been examined and literature telecommunication industry. However, it was not easy to find so many QFD sample projects in the sector due to fact that product life cycle are completed very fast. It is required to grab competitive advantage by means of continuous review of new product development techniques because mobile communication technologies are so dynamic in many aspects. In addition, updated information and short history related to the telecommunication sector and mobile phone market including smart phones have been examined. It is aimed to understand QFD application well by explaining characteristics of smart phones and their development stages in the research

Anahtar Kelimeler

• -

Kaynakça

1. -
2. X. Zheng, and P. Pulli, “Improving mobile services design: a QFD approach”, Computing and Informatics, Vol. 26, 2007, pp. 369–381.
3. E. Ronney, P. Olfe, and G. Mazur, “Gemba research in the Japanese cellular phone market”, Public Presentation, QFD Institute, 2000. Available:
4. http://www.mazur.net/works/nokia_gemba_research_in_japanese_cellul ar_market.pdf
5. M. Valtasaari, “Design for customer needs: Utilization of quality function deployment in product development”, Department of Industrial Engineering and Management (MSc. Thesis), Lappeenrannan University of Technology, Finland, 2000.
6. M. Hussain, L. Tsironis, and M. M. Ajmal, “A QFD strategy for improving customer satisfaction: case study of telecom companies of Pakistan”, Asian Journal on Quality, Vol. 12, 2011, pp. 282-295.
7. B. M. West, and J. Olhager, “The house of flexibility: using the QFD approach to deploy manufacturing flexibility”, International Journal of Operations & Production Management, vol. 22, 2002, pp. 50-79.
8. M. Haverila, “Cell phone usage and broad feature preferences: A study among Finnish undergraduate students”, Telematics and Informatics, Vol. 30, 2013, pp. 177-188.

9. E. Sutherland, “Counting customers, subscribers and mobile phone numbers”, Info, Vol. 11, No. 2, 2009, pp. 6-23.