KÜLTÜREL MİRAS ANLATIMLARINDA TURİST REHBERLERİNİN YORUMLAYICI ROLÜNÜN SEYAHAT NİYETİNE ETKİSİ

Öz

Kültür turizminde artan talep ve oluşan rekabet nedeniyle turist rehberliği mesleği daha çok önem kazanmaktadır. Bu çalışmada, kültürel miras anlatımlarında turist rehberinin yorumlayıcı rolünün turistlerin seyahat niyetine olan etkisi incelenmiştir. Araştırma kapsamında yurtiçinde rehberli kültür turlarına katılan 532 yerli turistten kolayda örnekleme yöntemi ile anket formu aracılığıyla verilerin toplandığı, tarama tipinde tasarlanan bir alan araştırması yapılmıştır. Araştırma evrenini yurt içinde rehberli kültür turuna katılan yerli turistler oluşturmaktadır. Anket formu, Turist Rehberlerinin Yorumlayıcı Rolü Ölçeği (19 madde), Seyahat Niyeti Ölçeği (3 madde) ve Demografik Bilgiler (5 madde) şeklinde 3 bölüm ve 27 sorudan oluşmaktadır. Yapılan basit doğrusal regresyon analizinin sonuçlarına göre turist rehberinin yorumlayıcı rolünün seyahat niyetini pozitif yönde ve anlamlı olarak etkilediği tespit edilmiştir.

Anahtar Kelimeler

• Turist rehberi
• Yorumlayıcı rol
• Seyahat niyeti
• Kültürel miras
• Turist memnuniyeti
• Seyahat motivasyonu

THE EFFECT OF THE INTERPRETATIVE ROLE OF TOURIST GUIDES IN CULTURAL HERITAGE NARRATIVES ON TRAVEL INTENTION

Öz

Due to the increasing demand and competition in cultural tourism, the tourist guide profession is gaining more importance. In this study, the effect of the interpretive role of the tourist guide in cultural heritage narrations on the travel intention of tourists was examined. Within the scope of the research, a field research designed in the survey type was conducted in which data were collected from 532 domestic tourists who participated in guided cultural tours in Turkey by means of a questionnaire form using the convenience sampling method. The research universe consists of domestic tourists who participated in guided cultural tours in Turkey. The questionnaire form consists of 3 sections and 27 questions as the Interpretive Role of Tourist Guides Scale (19 items), Travel Intention Scale (3 items) and Demographic Information (5 items). According to the results of the simple linear regression analysis, it was determined that the interpretive role of the tourist guide positively and significantly affected the travel intention.

Anahtar Kelimeler

• Tourist guide
• Interpretive role
• Travel intention
• Cultural heritage
• Tourist satisfaction
• Travel motivation

Kaynakça

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