DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT

Edin Güçlü Sözer

doi:10.14514/byk.m.26515393.2019.7/2.239-265

DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT

Öz

The objective of this study is to identify the determinants such as usefulness and ease of use as well as the behavioral outcomes of mobile app usage intention among Generation Z consumers. Three mobile app categories, entertainment, communication and networking, are included in the study. The results of the study confirmed that perceived ease of use plays an important role in determining the intention to use the app while perceived privacy, perceived security, perceived design and perceived compatibility are the factors which shape both perceived ease of use and usefulness depending on the mobile app category. Higher usage intention is found to be effective in generating willingness to pay in all mobile app categories. In contrast to the entertainment category, increasing usage intention is also found to lead increasing intention to engage into the WoM activity in communication and networking categories. Based on these findings, some practical implications are provided.

Anahtar Kelimeler

Mobile App,Usage Intention,Willingness to Pay,Word of Mouth,Generation Z.

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Edin Güçlü Sözer ^*
0000-0003-4984-4629
Türkiye

Yayımlanma Tarihi

1 Aralık 2019

Gönderilme Tarihi

15 Temmuz 2019

Kabul Tarihi

3 Ekim 2019

Yayımlandığı Sayı

Yıl 2019 Cilt: 7 Sayı: 2

DOI

https://doi.org/10.14514/byk.m.26515393.2019.7/2.239-265

IZ

https://izlik.org/JA42MW32DH

Kaynak Göster

RIS / Bibtex

APA

Sözer, E. G. (2019). DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT. Beykoz Akademi Dergisi, 7(2), 239-265. https://doi.org/10.14514/byk.m.26515393.2019.7/2.239-265

AMA

1.Sözer EG. DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT. Beykoz Akademi Dergisi. 2019;7(2):239-265. doi:10.14514/byk.m.26515393.2019.7/2.239-265

Chicago

Sözer, Edin Güçlü. 2019. “DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT”. Beykoz Akademi Dergisi 7 (2): 239-65. https://doi.org/10.14514/byk.m.26515393.2019.7/2.239-265.

EndNote

Sözer EG (01 Aralık 2019) DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT. Beykoz Akademi Dergisi 7 2 239–265.

IEEE

[1]E. G. Sözer, “DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT”, Beykoz Akademi Dergisi, c. 7, sy 2, ss. 239–265, Ara. 2019, doi: 10.14514/byk.m.26515393.2019.7/2.239-265.

ISNAD

Sözer, Edin Güçlü. “DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT”. Beykoz Akademi Dergisi 7/2 (01 Aralık 2019): 239-265. https://doi.org/10.14514/byk.m.26515393.2019.7/2.239-265.

JAMA

1.Sözer EG. DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT. Beykoz Akademi Dergisi. 2019;7:239–265.

MLA

Sözer, Edin Güçlü. “DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT”. Beykoz Akademi Dergisi, c. 7, sy 2, Aralık 2019, ss. 239-65, doi:10.14514/byk.m.26515393.2019.7/2.239-265.

Vancouver

1.Edin Güçlü Sözer. DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT. Beykoz Akademi Dergisi. 01 Aralık 2019;7(2):239-65. doi:10.14514/byk.m.26515393.2019.7/2.239-265

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