THE EFFECT OF LOGISTIC PERFORMANCE ON RELATIONSHIP SATISFACTION OF SHIPYARDS’ RELATIONS WITH SUPPLIERS

Öz

Ship-building is an important production industry which comprises composition of products from industries such as defense, iron-steel, dyeing, machine, plastic, electric-electronic and information technology. Because of its intertwinement to various industry branches, managing, controlling and coordinating the relationships between firms effectively in ship-building industry is an obligation. In this research, it was aimed to identify the connection between logistic performance and relationship satisfaction in shipyards which is a major actor in the ship-building industry. In the context of research, we implemented a descriptive research in an attempt to assess how much perceived logistic performance which is composed of effectiveness, efficiency, and differentiation affects relationship satisfaction that is forming between firms in supply chains. Within the scope of this study, data was gathered with a survey, from 101 employees working in the supply chain, logistics and procurement management departments of shipyards operating in various regions of Turkey and member of Turkish Shipbuilders’ Association. Afterward, the data was subjected to statistical analyses via SPSS and WarpPls package programs in order to measure correlational relations between variables.Confirmatory factor analysis, reliability and validity tests, partial least squares method for the solution of structural equation model are some of types of analyses that were carried out. According to results, effectiveness, efficiency and differentiation, which are the antecedents of logistic performance, have significant effects, proving the importance of those antecedents. Relatively prominent effect of differentiation on logistic performance is another substantial finding. Moreover, due to salient effect of logistic performance on relationship satisfaction, it is determined that logistic performance is essential in acquiring relationship satisfaction, especially in supply chain networks. It is considered that this research contributes to the literature in a unique way by being the first research which has been made measuring the effect of logistic performance on relationship satisfaction in Turkey and also in the ship-building sector.

Anahtar Kelimeler

• Logistics, Logistics Performance, Supply Chain, Effectiveness, Efficiency, Differentiation, Relationship Satisfaction, Shipyards.

TERSANELERİN TEDARİKÇİLERİ İLE İLİŞKİLERİNDE LOJİSTİK PERFORMANSIN İLİŞKİ MEMNUNİYETİNE ETKİSİ

Öz

Gemi inşa sanayisi; savunma, demir-çelik, boya, makine, lastik-plastik, elektrik-elektronik ve bilişim sanayi gibi sanayi ürünlerinin bileşimini içeren önemli bir imalat sanayisidir. Bir çok sanayi ile bağlantılı olması sebebiyle gemi inşa sanayisinde, işletmeler arası ilişkilerin düzenlenmesi, kontrolü ve koordinesinin etkin bir şekilde yürütülmesi bir zorunluluktur. Bu çalışmanın temel amacı, gemi inşa sanayisinin önemli aktörlerinden olan tersanelerdeki lojistik performans ile ilişki memnuniyeti arasındaki bağın araştırılmasıdır. Araştırma kapsamında, etkililik, etkinlik, farklılaştırmadan oluşan algılanan lojistik performansın, tedarik zinciri kapsamındaki işletmeler arasında oluşan ilişki memnuniyetini ne derecede etkilediğini tespit etmek için tanımlayıcı araştırma gerçekleştirilmiştir. Çalışma kapsamında, Türkiye Gemi İnşa Sanayicileri Birliği üyesi olan ve Türkiye’nin çeşitli bölgelerinde faaliyet gösteren tersanelerde görev yapan 101 adet lojistik, tedarik zinciri ve satınalma personelinden anket ile veri toplanmıştır. Toplanan veri, SPSS ve WarpPls programları kullanılarak istatistiksel analizlere tabi tutulmuş, değişkenler arasındaki korelasyonel ilişkiler ölçülmeye çalışılmıştır. Araştırma kapsamında icra edilen testler arasında doğrulayıcı faktör analizi, güvenilirlik ve geçerlilik testleri, kısmi en küçük kareler yöntemi ile yapısal eşitlik modelinin çözüm testi bulunmaktadır. Sonuçlara göre, lojistik etkililik, etkinlik ve farklılaştırma değişkenlerinin lojistik performans üzerinde anlamlı etkilere sahip olduğu görülmüş, ayrıca bu üç değişkenin lojistik performansı açıklamada büyük öneme sahip olduğu belirlenmiştir. Diğer önemli bulgu ise farklılaştırma değişkeninin diğer iki unsura göre lojistik performans üzerinde görece daha büyük etkisinin olduğudur. Ayrıca, lojistik performansın ilişki memnuniyeti üzerideki anlamlı etkisi, özellikle tedarik zincirlerinde ilişki memnuniyetinin elde edilmesinde lojistik performansın ne kadar önemli bir unsur olduğunu göstermiştir. Lojistik performansın ilişki memnuniyeti üzerindeki etkisini Türkiye’de ve aynı zamanda gemi inşa sektöründe ölçen ilk çalışma olması nedeniyle bu çalışmanın literatürde yeni bir araştırma yönünün açılmasında önemli bir rol oynayacağı değerlendirilmektedir.

Anahtar Kelimeler

• Lojistik, Lojistik Performans, Tedarik Zinciri, Etkililik, Etkinlik, Farklılaşma, İlişki Memnuniyeti, Tersaneler.

Kaynakça

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