Araştırma Makalesi
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MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ

Yıl 2020, , 252 - 264, 01.06.2020

Zübeyir Çelik , Bulut Dülek

https://doi.org/10.14514/byk.m.26515393.2020.8/1.252-264

Öz

Bu çalışmada, mental iyi oluş hâlinin online fiili satın alma davranışı üzerindeki etkisi ve online alışverişin algılanan faydası ve algılanan zevkinin aracı rolü incelenmiştir. Anket yöntemi ile veriler 239 katılımcıdan elde edilmiştir. Elde edilen verilerin istatistiksel analizi SPSS 18 ve LISREL 8.70 paket programları ile incelenmiştir. Çalışmanın sonuçları, mental iyi oluş hâlinin, online alışverişin algılanan faydası ve algılanan zevki üzerinde doğrudan olumlu bir etkiye sahip olduğunu göstermektedir. Buna ek olarak, çalışma sonucuna göre, online alışverişin algılanan faydası, mental iyi oluş hâlinin online fiili satın alma davranışı üzerindeki dolaylı olumlu etkisine aracılık etmektedir.

Anahtar Kelimeler

Mental İyi Oluş Online Alışveriş Online Fiili Satın Alma Davranışı

Kaynakça

  • Ahmad, N. ve Abdulkarim, H. (2019). The impact of flow experience and personality type on the intention to use virtual world. International Journal of Human–Computer Interaction, 35(12), 1074-1085.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
  • Argyle, M. (2013). The psychology of happiness: Routledge.
  • Bradburn, N. M. (1969). The structure of psychological well-being: Chicago: Aldine.
  • Chen, Y. M., Hsu, T. H. ve Lu, Y. J. (2018). Impact of flow on mobile shopping intention. Journal of Retailing and Consumer Services, 41, 281-287.
  • Compton, W. C. (2005). Introduction to positive psychology: Thomson Wadsworth.
  • Csikzentimihalyi, M. (1975). Beyond boredom and anxiety: Experiencing flow in work and play. San Francisco/Washington/London.
  • Csikszentmihalyi, M. (2013). Flow: The psychology of happiness: Random House.
  • Davis, F. D., Bagozzi, R. P. ve Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace 1. Journal of applied social psychology, 22(14), 1111-1132.
  • Diener, E. D., Emmons, R. A., Larsen, R. J. ve Griffin, S. (1985). The satisfaction with life scale. Journal of Personality Assessment, 49(1), 71-75.
  • Easterlin, R. A. (1974). Does economic growth improve the human lot? Some empirical evidence. In Nations and households in economic growth, Academic Press, 89-125.
  • Ettis, S. A. (2017). Examining the relationships between online store atmospheric color, flow experience and consumer behavior. Journal of Retailing and Consumer Services, 37, 43-55.
  • Fornell C. ve D. F. Larcker (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Frey, B. S. ve Stutzer, A. (2010). Happiness and economics: How the economy and institutions affect human well-being. Princeton University Press.
  • Gilman, R., Huebner, E. S. ve Laughlin, J. E. (2000). A first study of the Multidimensional Students’ Life Satisfaction Scale with adolescents. Social Indicators Research, 52(2), 135-160.
  • Goldsmith, R. (2016). The big five, happiness, and shopping. Journal of Retailing and Consumer Services, 31, 52-61.
  • Guo, Y. ve Barnes, S. (2011). Purchase behavior in virtual worlds: An empirical investigation in Second Life. Information & Management, 48(7), 303-312.
  • Hair, J., Anderson, R., Tatham, R. ve Black, W. (1998). Multivariate data analysis (5th ed.). Englewood Cliffs: Prentice Hall.
  • Hoffman, D. L. ve Novak, T. P. (2009). Flow online: Lessons learned and future prospects. Journal of Interactive Marketing, 23(1), 23-34.
  • Huang, Y. C., Chang, L. L., Yu, C. P. ve Chen, J. (2019). Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications. Journal of Hospitality Marketing & Management, 1-24.
  • Karagöz, Y. (2017). SPSS ve AMOS Uygulamalı bilimsel araştırma yöntemleri ve yayın etiği: Nobel Yayıncılık, İstanbul.
  • Keldal, G. (2015). Warwick-Edinburgh mental iyi oluş ölçeği’nin Türkçe formu: Geçerlik ve güvenirlik çalışması. The Journal of Happiness & Well-Being, 3(1), 103-115.
  • Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205-223.
  • Lee, S. M. ve Chen, L. (2010). The impact of flow on online consumer behavior. Journal of Computer Information Systems, 50(4), 1-10.
  • Lee, C. H. ve Wu, J. J. (2017). Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase. Industrial Management & Data Systems, 117(10), 2452-2467.
  • Liu, H., Chu, H., Huang, Q. ve Chen, X. (2016). Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce. Computers in Human Behavior, 58, 306-314.
  • Lu, H. P. ve Yu-Jen Su, P. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442-458.
  • Lyubomirsky, S. ve Lepper, H. S. (1999). A measure of subjective happiness: Preliminary reliability and construct validation. Social Indicators Research, 46(2), 137-155. Moomal, Z. (1999). The relationship between meaning in life and mental well-being. South African Journal of Psychology, 29(1), 36-41.
  • Newcomb, M. D. ve Harlow, L. L. (1986). Life events and substance use among adolescents: Mediating effects of perceived loss of control and meaninglessness in life. Journal of Personality and Social Psychology, 51(3), 564-577.
  • Ryan, R. M. ve Deci, E. L. (2001). On happiness and human potentials: A review of research on hedonic and eudaimonic well-being. Annual Review of Psychology, 52(1), 141-166.
  • Ryff, C. D. (1989). Happiness is everything, or is it? Explorations on the meaning of psychological well-being. Journal of Personality and Social Psychology, 57(6), 1069.
  • Ryff, C. D. ve Keyes, C. L. M. (1995). The structure of psychological well-being revisited. Journal of Personality and Social Psychology, 69(4), 719.
  • Šeinauskienė, B., Maščinskienė, J. ve Jucaitytė, I. (2015). The relationship of happiness, impulse buying and brand loyalty. Procedia-Social and Behavioral Sciences, 213 (2015), 687-693.
  • Schermelleh-Engel, K., Moosbrugger, H. ve Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of psychological research online, 8(2), 23-74.
  • Sherman, E., Mathur, A. ve Smith, R. B. (1997). Store environment and consumer purchase behavior: Mediating role of consumer emotions. Psychology & Marketing, 14(4), 361-378.
  • Silvera, D. H., Lavack, A. M. ve Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Stevens, J. (1996). Applied multivariate statistics for the social sciences, (3rd edition): Mahwah, Lawrence Erlbaum: New Jersey.
  • Tabachnick, B.G. ve Fidell, L.S. (2007). Using multivariate statistics, (5th edition): Pearson Education:Boston
  • Tao, D. (2009). Intention to use and actual use of electronic information resources: Further exploring technology acceptance model (TAM). AMIA 2009 Annual Symposium Proceedings, 629-633.
  • Tennant, R., Hiller, L., Fishwick, R., Platt, S., Joseph, S., Weich, S., Parkinson, J., Secker, J. ve Stewart-Brown, S. (2007). The Warwick-Edinburgh mental well-being scale (WEMWBS): Development and UK validation. Health and Quality of Life Outcomes, 5(1), 63.
  • Wallis, C. (2005). The new science of happiness. Time magazine, 22.
  • Waterman, A. S., Schwartz, S. J. ve Conti, R. (2008). The implications of two conceptions of happiness (hedonic enjoyment and eudaimonia) for the understanding of intrinsic motivation. Journal of Happiness Studies, 9(1), 41-79.
  • Watson, D., Clark, L. A. ve Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: The PANAS scales. Journal of Personality and Social Psychology, 54(6), 1063.
  • Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K. ve Ishak, N. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378-397.
  • Wu, W. Y. ve Ke, C. C. (2015). An online shopping behavior model integrating personality traits, perceived risk, and technology acceptance. Social Behavior and Personality: An International Journal, 43(1), 85-97.
  • Van Noort, G., Voorveld, H. A. ve Van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers' online flow experience. Journal of Interactive Marketing, 26(4), 223-234.
  • Verplanken, B., Herabadi, A. G., Perry, J. A. ve Silvera, D. H. (2005). Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology & Health, 20(4), 429-441.

Yıl 2020, , 252 - 264, 01.06.2020

Zübeyir Çelik , Bulut Dülek

https://doi.org/10.14514/byk.m.26515393.2020.8/1.252-264

Öz

Kaynakça

  • Ahmad, N. ve Abdulkarim, H. (2019). The impact of flow experience and personality type on the intention to use virtual world. International Journal of Human–Computer Interaction, 35(12), 1074-1085.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
  • Argyle, M. (2013). The psychology of happiness: Routledge.
  • Bradburn, N. M. (1969). The structure of psychological well-being: Chicago: Aldine.
  • Chen, Y. M., Hsu, T. H. ve Lu, Y. J. (2018). Impact of flow on mobile shopping intention. Journal of Retailing and Consumer Services, 41, 281-287.
  • Compton, W. C. (2005). Introduction to positive psychology: Thomson Wadsworth.
  • Csikzentimihalyi, M. (1975). Beyond boredom and anxiety: Experiencing flow in work and play. San Francisco/Washington/London.
  • Csikszentmihalyi, M. (2013). Flow: The psychology of happiness: Random House.
  • Davis, F. D., Bagozzi, R. P. ve Warshaw, P. R. (1992). Extrinsic and intrinsic motivation to use computers in the workplace 1. Journal of applied social psychology, 22(14), 1111-1132.
  • Diener, E. D., Emmons, R. A., Larsen, R. J. ve Griffin, S. (1985). The satisfaction with life scale. Journal of Personality Assessment, 49(1), 71-75.
  • Easterlin, R. A. (1974). Does economic growth improve the human lot? Some empirical evidence. In Nations and households in economic growth, Academic Press, 89-125.
  • Ettis, S. A. (2017). Examining the relationships between online store atmospheric color, flow experience and consumer behavior. Journal of Retailing and Consumer Services, 37, 43-55.
  • Fornell C. ve D. F. Larcker (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
  • Frey, B. S. ve Stutzer, A. (2010). Happiness and economics: How the economy and institutions affect human well-being. Princeton University Press.
  • Gilman, R., Huebner, E. S. ve Laughlin, J. E. (2000). A first study of the Multidimensional Students’ Life Satisfaction Scale with adolescents. Social Indicators Research, 52(2), 135-160.
  • Goldsmith, R. (2016). The big five, happiness, and shopping. Journal of Retailing and Consumer Services, 31, 52-61.
  • Guo, Y. ve Barnes, S. (2011). Purchase behavior in virtual worlds: An empirical investigation in Second Life. Information & Management, 48(7), 303-312.
  • Hair, J., Anderson, R., Tatham, R. ve Black, W. (1998). Multivariate data analysis (5th ed.). Englewood Cliffs: Prentice Hall.
  • Hoffman, D. L. ve Novak, T. P. (2009). Flow online: Lessons learned and future prospects. Journal of Interactive Marketing, 23(1), 23-34.
  • Huang, Y. C., Chang, L. L., Yu, C. P. ve Chen, J. (2019). Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications. Journal of Hospitality Marketing & Management, 1-24.
  • Karagöz, Y. (2017). SPSS ve AMOS Uygulamalı bilimsel araştırma yöntemleri ve yayın etiği: Nobel Yayıncılık, İstanbul.
  • Keldal, G. (2015). Warwick-Edinburgh mental iyi oluş ölçeği’nin Türkçe formu: Geçerlik ve güvenirlik çalışması. The Journal of Happiness & Well-Being, 3(1), 103-115.
  • Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205-223.
  • Lee, S. M. ve Chen, L. (2010). The impact of flow on online consumer behavior. Journal of Computer Information Systems, 50(4), 1-10.
  • Lee, C. H. ve Wu, J. J. (2017). Consumer online flow experience: The relationship between utilitarian and hedonic value, satisfaction and unplanned purchase. Industrial Management & Data Systems, 117(10), 2452-2467.
  • Liu, H., Chu, H., Huang, Q. ve Chen, X. (2016). Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce. Computers in Human Behavior, 58, 306-314.
  • Lu, H. P. ve Yu-Jen Su, P. (2009). Factors affecting purchase intention on mobile shopping web sites. Internet Research, 19(4), 442-458.
  • Lyubomirsky, S. ve Lepper, H. S. (1999). A measure of subjective happiness: Preliminary reliability and construct validation. Social Indicators Research, 46(2), 137-155. Moomal, Z. (1999). The relationship between meaning in life and mental well-being. South African Journal of Psychology, 29(1), 36-41.
  • Newcomb, M. D. ve Harlow, L. L. (1986). Life events and substance use among adolescents: Mediating effects of perceived loss of control and meaninglessness in life. Journal of Personality and Social Psychology, 51(3), 564-577.
  • Ryan, R. M. ve Deci, E. L. (2001). On happiness and human potentials: A review of research on hedonic and eudaimonic well-being. Annual Review of Psychology, 52(1), 141-166.
  • Ryff, C. D. (1989). Happiness is everything, or is it? Explorations on the meaning of psychological well-being. Journal of Personality and Social Psychology, 57(6), 1069.
  • Ryff, C. D. ve Keyes, C. L. M. (1995). The structure of psychological well-being revisited. Journal of Personality and Social Psychology, 69(4), 719.
  • Šeinauskienė, B., Maščinskienė, J. ve Jucaitytė, I. (2015). The relationship of happiness, impulse buying and brand loyalty. Procedia-Social and Behavioral Sciences, 213 (2015), 687-693.
  • Schermelleh-Engel, K., Moosbrugger, H. ve Müller, H. (2003). Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of psychological research online, 8(2), 23-74.
  • Sherman, E., Mathur, A. ve Smith, R. B. (1997). Store environment and consumer purchase behavior: Mediating role of consumer emotions. Psychology & Marketing, 14(4), 361-378.
  • Silvera, D. H., Lavack, A. M. ve Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33.
  • Stevens, J. (1996). Applied multivariate statistics for the social sciences, (3rd edition): Mahwah, Lawrence Erlbaum: New Jersey.
  • Tabachnick, B.G. ve Fidell, L.S. (2007). Using multivariate statistics, (5th edition): Pearson Education:Boston
  • Tao, D. (2009). Intention to use and actual use of electronic information resources: Further exploring technology acceptance model (TAM). AMIA 2009 Annual Symposium Proceedings, 629-633.
  • Tennant, R., Hiller, L., Fishwick, R., Platt, S., Joseph, S., Weich, S., Parkinson, J., Secker, J. ve Stewart-Brown, S. (2007). The Warwick-Edinburgh mental well-being scale (WEMWBS): Development and UK validation. Health and Quality of Life Outcomes, 5(1), 63.
  • Wallis, C. (2005). The new science of happiness. Time magazine, 22.
  • Waterman, A. S., Schwartz, S. J. ve Conti, R. (2008). The implications of two conceptions of happiness (hedonic enjoyment and eudaimonia) for the understanding of intrinsic motivation. Journal of Happiness Studies, 9(1), 41-79.
  • Watson, D., Clark, L. A. ve Tellegen, A. (1988). Development and validation of brief measures of positive and negative affect: The PANAS scales. Journal of Personality and Social Psychology, 54(6), 1063.
  • Wee, C. S., Ariff, M. S. B. M., Zakuan, N., Tajudin, M. N. M., Ismail, K. ve Ishak, N. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378-397.
  • Wu, W. Y. ve Ke, C. C. (2015). An online shopping behavior model integrating personality traits, perceived risk, and technology acceptance. Social Behavior and Personality: An International Journal, 43(1), 85-97.
  • Van Noort, G., Voorveld, H. A. ve Van Reijmersdal, E. A. (2012). Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers' online flow experience. Journal of Interactive Marketing, 26(4), 223-234.
  • Verplanken, B., Herabadi, A. G., Perry, J. A. ve Silvera, D. H. (2005). Consumer style and health: The role of impulsive buying in unhealthy eating. Psychology & Health, 20(4), 429-441.
Toplam 47 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Zübeyir Çelik 0000-0003-1692-9378

Bulut Dülek 0000-0002-7241-8559

Yayımlanma Tarihi 1 Haziran 2020
Gönderilme Tarihi 18 Ocak 2020
Kabul Tarihi 20 Mayıs 2020
Yayımlandığı Sayı Yıl 2020

Kaynak Göster

APA Çelik, Z., & Dülek, B. (2020). MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi, 8(1), 252-264. https://doi.org/10.14514/byk.m.26515393.2020.8/1.252-264
AMA Çelik Z, Dülek B. MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi. Haziran 2020;8(1):252-264. doi:10.14514/byk.m.26515393.2020.8/1.252-264
Chicago Çelik, Zübeyir, ve Bulut Dülek. “MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ”. Beykoz Akademi Dergisi 8, sy. 1 (Haziran 2020): 252-64. https://doi.org/10.14514/byk.m.26515393.2020.8/1.252-264.
EndNote Çelik Z, Dülek B (01 Haziran 2020) MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi 8 1 252–264.
IEEE Z. Çelik ve B. Dülek, “MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ”, Beykoz Akademi Dergisi, c. 8, sy. 1, ss. 252–264, 2020, doi: 10.14514/byk.m.26515393.2020.8/1.252-264.
ISNAD Çelik, Zübeyir - Dülek, Bulut. “MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ”. Beykoz Akademi Dergisi 8/1 (Haziran 2020), 252-264. https://doi.org/10.14514/byk.m.26515393.2020.8/1.252-264.
JAMA Çelik Z, Dülek B. MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi. 2020;8:252–264.
MLA Çelik, Zübeyir ve Bulut Dülek. “MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ”. Beykoz Akademi Dergisi, c. 8, sy. 1, 2020, ss. 252-64, doi:10.14514/byk.m.26515393.2020.8/1.252-264.
Vancouver Çelik Z, Dülek B. MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi. 2020;8(1):252-64.