A SWARA APPROACH FOR INVESTIGATING THE RISK AND INFOR-MATION PREFERENCES OF USERS OF FINANCIAL INFORMATION WHILE FORMING DECISIONS

Öz

Although the selection of accounting information sources has been investigated across finan-cial information user groups, few studies have explored the risk tolerance behavior of inves-tors and its influence on source selection. This is unfortunate as it is notably acknowledged that risk tolerance level plays an important role in the decision-making behavior of an indi-vidual. This study makes use of the Step-Wise Weight Assessment Ratio Analysis (SWARA) approach, one of the newest criteria weight assessment method proposed for multi-criteria decision making. Twenty-four information sources (such as; financial reports, profit an-nouncements, company presentations and CSR reports etc.) usage are evaluated under SWARA. The sample is divided into; risk averse, neutral and seeking investors. The results of the study indicate that information source selection differs between risk groups.

Anahtar Kelimeler

• Users of Financial Information
• Risk Tolerance
• SWARA
• Decision Making
• Accounting Information

KARAR VERMEDE YATIRIMCILARIN RİSK TOLERANS SEVİYELERİ VE FİNANSAL BİLGİ TERCİHİNİN SWARA İLE ANALİZİ

Öz

Muhasebe bilgi kaynaklarının seçimi, finansal bilgi kullanıcı grupları arasında araştırılmış olmasına rağmen, çok az sayıda çalışma yatırımcıların risk toleransı davranışını ve kaynak seçimine etkisini incelemiştir. Risk toleransı seviyesinin bir bireyin karar verme davranışında önemli bir rol oynadığı düşünüldüğünde, bu konuda bu kadar az çalışma olması literatürdeki boşluğu göstermektedir. Bu çalışmada, çok kriterli karar verme için önerilen, en yeni ağırlık değerlendirme yönteminden biri olan Kademeli Ağırlık Değerlendirme Oran Analizi (SWARA) yaklaşımını kullanmaktadır. Yirmi dört farklı bilgi kaynağının kullanımı (örneğin; finansal raporlar, kar duyuruları, şirket sunumları ve KSS raporları... vb.) SWARA yöntemiyle değer-lendirilmiştir. Çalışmanın örneklemi üç gruba ayrılmıştır, bunlar; riskten kaçan, risk nötr ve risk sevendir. Çalışmanın sonuçları, bilgi kaynağı seçiminin risk grupları arasında farklılık gösterdiğini ortaya koymuştur.

Anahtar Kelimeler

• Finansal Bilgi Kullanıcıları
• Risk Tolerans Seviyesi
• SWARA
• Karar Alımı
• Muhasebe Bilgisi

Kaynakça

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