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ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ

Yıl 2020, Cilt: 8 Sayı: 1, 223 - 238, 01.06.2020
https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238

Öz

Yönetim inovasyonu son yıllarda örgütsel performansa pozitif etki yaratması ve sürdürülebilir rekabet avantajı yaratması dolayısıyla araştırma ve uygulama alanında önemli bir kavram haline gelmiştir. Özellikle teknoloji devrimi karşısında rekabette üstünlük yaratan yönetim inovasyonu, firmaların pazar yönelimine sahip olmaları halinde daha yüksek çıktılar oluşturmaktadır. İş karmaşıklığı kavramı ise bir ekibin, iş görevlerinin gerektirdiği zihinsel kapasite ve iş becerisi düzeyini ifade etmektedir. Karmaşık işler daha yoğun odaklanma, daha yüksek beceri ve zihinsel kapasite gerektirmektedir. İş karmaşıklığının gerektirdiği bu temel özellikler ise pazar yönelimi etkisiyle yönetim inovasyonu çıktılarını artıracak etki yaratmaktadır. Bu çalışma, pazar yönelimine sahip firmaların yönetim inovasyonu üzerindeki etkisini incelemektedir. Ayrıca iş karmaşıklığının pazar yöneliminin yönetim inovasyonuna etkisindeki pozitif rolünü inceleyen çalışma bu varsayımı ile yönetim literatürüne farklı bir perspektif kazandırmayı hedeflemektedir.

Kaynakça

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Toplam 55 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Yasin Aksoy Bu kişi benim 0000-0002-3253-5611

Yayımlanma Tarihi 1 Haziran 2020
Gönderilme Tarihi 15 Şubat 2020
Kabul Tarihi 25 Mayıs 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 8 Sayı: 1

Kaynak Göster

APA Aksoy, Y. (2020). ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi, 8(1), 223-238. https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238
AMA Aksoy Y. ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi. Haziran 2020;8(1):223-238. doi:10.14514/byk.m.26515393.2020.8/1.223-238
Chicago Aksoy, Yasin. “ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ”. Beykoz Akademi Dergisi 8, sy. 1 (Haziran 2020): 223-38. https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238.
EndNote Aksoy Y (01 Haziran 2020) ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi 8 1 223–238.
IEEE Y. Aksoy, “ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ”, Beykoz Akademi Dergisi, c. 8, sy. 1, ss. 223–238, 2020, doi: 10.14514/byk.m.26515393.2020.8/1.223-238.
ISNAD Aksoy, Yasin. “ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ”. Beykoz Akademi Dergisi 8/1 (Haziran 2020), 223-238. https://doi.org/10.14514/byk.m.26515393.2020.8/1.223-238.
JAMA Aksoy Y. ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi. 2020;8:223–238.
MLA Aksoy, Yasin. “ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ”. Beykoz Akademi Dergisi, c. 8, sy. 1, 2020, ss. 223-38, doi:10.14514/byk.m.26515393.2020.8/1.223-238.
Vancouver Aksoy Y. ÖRGÜTSEL PAZAR YÖNELİMİNİN YÖNETİM İNOVASYONUNA ETKİSİNDE İŞ KARMAŞIKLIĞININ ROLÜ. Beykoz Akademi Dergisi. 2020;8(1):223-38.