ÇOCUK DOSTU OTEL İŞLETMELERİNİN KORONAVİRÜS (COVID-19) BİLGİLENDİRMELERİ ÜZERİNE KARŞILAŞTIRMALI BİR ÇALIŞMA

Yıl 2022, Beykoz Akademi Dergisi 2022 Özel Sayı, 41 - 54, 01.05.2022

Yuşa Kaan Tabak Elif Tuba Tamer

Öz

Bu çalışma, çocuk dostu otel işletmelerinin web sayfalarında sunduğu Covid-19 bilgilendirmelerinin karşılaştırılmasına odaklanmaktadır. Çalışma kapsamında Türkiye, Yunanistan, Fransa, İtalya ve İspanya'da faaliyet gösteren ve TripAdvisor seyahat platformunda en yüksek puana sahip her ülkenin ilk 20 çocuk dostu otel işletmesi incelenmiştir. Çocuk dostu otel işletmelerinin Covid-19 bilgilendirmelerinin karşılaştırılması için16 kriter belirlenmiştir. Çalışmadan elde edilen sonuçlara göre en fazla bilgilendirmenin Yunanistan'da faaliyet gösteren çocuk dostu otel işletmeleri tarafından gerçekleştirildiği tespit edilmiştir. Yunanistan’ı sırasıyla İspanya, Türkiye, İtalya ve Fransa'da faaliyet gösteren çocuk dostu otel işletmeleri izlemektedir. Ayrıca çocuk dostu otel işletmelerinin %80'inin web sayfalarında Covid-19'la ilgili özel bir sayfa oluşturduğu tespit edilmiştir. Bununla birlikte çocuk dostu otel işletmelerinin %16’sı Covid-19 şüphesi durumunda gerçekleştirecekleri eylem planlarını misafirlerle paylaşmışlardır.

Anahtar Kelimeler

Çocuk Dostu Otel, Covid-19, Web Sayfası

Kaynakça

• Akkan, E. & Bozyiğit, S. (2020). A content analysis on child-friendly hotels as an emerging concept in tourism marketing. In P. Pinto, & M. Guerreiro, (Ed.). Handbook of Research on Resident and Tourist Perspectives on Travel Destinations. (419-439). IGI Global Publisher of Timely Knowledge.
• Arbulu, I., Razumova, M., Maquieira, J. & Sastre, F. (2021). Can domestic tourism relieve the COVID-19 tourist industry crisis? The case of Spain. Journal of Destination Marketing & Management, 20, 1-12.
• Bakar, N.A. & Rosbi, S. (2020). Effect of Coronavirus disease (COVID-19) to tourism industry. International Journal of Advanced Engineering Research and Science, 7(4), 189-193.
• Berbekova, A., Uysal, M. & Assaf, A. G. (2021). A thematic analysis of crisis management in tourism: A theoretical perspective. Tourism Management, 86, 1-13.
• Binbaşıoğlu, H. (2020). Yeni tip koronavirüs (Covid-19) döneminde ulusal turizm örgütlerinin resmi web sitelerinin bir iletişim aracı olarak incelenmesi. Turizm Akademik Dergisi, 7 (2), 73-88.
• Bonfanti, A.,Vigolo, V. & Yfantidou, G. (2021). The impact of the Covid-19 pandemic on customer experience design: The hotel managers’ perspective. International Journal of Hospitality Management, 94, 1-11.
• Büyük, Ö. & Can, E. (2020). COVID-19 salgınının Türk turizmine etkisi: Seyahat ve konaklama endüstrileri üzerine değerlendirme. AHBVÜ Turizm Fakültesi Dergisi, 23 (2), 312-331.
• Csordas, T., Markos-Kujbus, E. & Boros, K. (2019). Practitioners’ perception of hotels’ family-friendliness, Forum on Economics&Business, 25-42.
• Duro, J.A., Perez-Laborda, A., Turrion-Prats, J. & Fernandez-Fernandez, M. (2021). Covid-19 and tourism vulnerability. Tourism Management Perspectives. 38, 1- 12.
• Eryılmaz, B. (2020). Türkiye’de faaliyet gösteren otel zincirlerinin yeni tip koronavirüs (Covid-19) bilgilendirmeleri. Türk Turizm Araştırmaları Dergisi, 7 (1), 15-27.
• Farzanegan, M.R., Gholipour, H.F., Feizi, M., Nunkoo, R. & Andargoli, A.E. (2021). International tourism and outbreak of coronavirus (COVID-19): A cross-country analysis, Journal of Travel Research, 60 (3), 687-692.
• Fernandez, A. (2016). Do the services for children offered in Helsinki hotels meet the preferences of family travellers? University of Applied Sciences.
• Foo, L.P, Chin, M.Y., Tan, K.L. & Phuah, K.T (2020). The impact of COVID-19 on tourism industry in Malaysia, Current Issues in Tourism, 1-6.
• Gallego, I. & Font, X. (2020). Changes in air passenger demand as a result of the COVID-19 crisis: using Big Data to inform tourism policy, Journal of Sustainable Tourism, 1-20.
• Gonzalez-Torres, T., Rodriguez-Sanchez, J. & Pelechano-Barahona, E. (2021). Managing relationships in theTourism Supply Chain to over come epidemic outbreaks: The case of COVID-19 and the hospitality industry in Spain., International Journal of Hospitality Management, 92, 1-11.
• Güven, Ö. Z., Beydilli, E. T., Ceylan, U. & Bütün, S. (2017, 1-3 Kasım). Çocuk dostu otel kavramı üzerine bir araştırma, 3. Turizm Şûrası Tebliğler Kitabı, 1, 631-641.
• Hoque, A., Shikha, F.A., Hasanat, M.W., Arif, I. & Hamid, A.B.A. (2020). The effect of Coronavirus (COVID-19) in the tourism industry in China. Asian Journal of Multidisciplinary Studies, 3(1), 52-58.
• Kourgiantakis, M., Apostolakis, A. & Dimou, I. (2021). COVID-19 and holiday intentions: the case of Crete, Greece. Anatolia. 32 (1), 148-151.
• Lahouel, B. B. & Montargot, N. (2020). Children as customer in luxury hotels: what are Parisian hotel managers doing to create a memorable experience for children? International Journal of Comtemporary Hospitality Management, 32(5), 1813-1835.
• Lee, J. & Morrison, A.M. (2010). A comparative study of web site performance, Journal of Hospitality and Tourism Technology, 1(1), 50-67.
• Mariolis, T., Rodusakis, N. & Soklis, G. (2020). The COVID-19 multiplier effects of tourism on the Greek economy, Tourism Economics, 1-8.
• Mehta, M.P, Kumar, G. & Ramkumar, M. (2021). Customer expectations in the hotel industry during the COVID-19 pandemic: a global perspective using sentiment analysis, Tourism Recreation Research,1-18.
• Özel, Ç.H. (2015). Marketing to child in tourism industry: Descriptive analysis of kid-friendly hotels’ practices in Turkey. In A. Correira, J. Gnoth, M. Kozak & A. Fyall (Ed.). Marketing Places and Spaces (193-208) Emerald Group Publishing Limited.
• Papanikos, G. (2020). The impact of the Covid-19 pandemic on Greek Tourism, Athens Journal of Tourism, 7 (2), 87-100
• Sheresheva, M.Y. (2020). Coronavirus and tourism. Population and Economics, 4(2), 72-76.
• Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research, Journal of Business Research, 117, 312-321.
• Song, H., Park, C. & Kim,M. (2020). Tourism destination management strategy for young children: Willingness to pay for child-friendly Tourism Facilities and Services at a Heritage Site, International Journal of Environmental Research and Public Health, 17 (19), 1-13.
• Spremic, M. & Strugar, I. (2008). Towards a framework for hotel website evaluation, International Journal of Applied Mathematics and Informatics. 1 (2), 28-36.
• Şimşek, G. & Cin. Z. (2019). Konaklama işletmelerinde çocuk hakları farkındalığı: Konaklama işletmeleri üzerine bir öneri. İçinde Z. Gölen & S. Özer (Ed.), Sosyal, Beşeri ve İdari Bilimlerde Akademik Çalışmalar-2019, (183-198), IVPE.
• TGA (2020). Türkiye’nin Güvenli Turizm Sertifikasyon Programı Hakkında. Erişim adresi: https://www.tga.gov.tr/turkiyenin-guvenli-turizm-programi-hakkinda/ on 01.03.2021
• Tripadvisor (2021). https://www.tripadvisor.com.tr/ on 15.02.2021.
• Tuna, M., Özyurt, B. & Kurt, A. (2019). Çocuk dostu oteller: kavramsal bir inceleme. Sivas İnterdisipliner Turizm Araştırmaları Dergisi, 3, 63-76.
• Uğur, N.G. & Akbıyık, A. (2020). Impacts of COVID-19 on global tourism industry: A cross-regional comparison. Tourism Management Perspectives, 36, 13.
• VerticalBooking (2021). VerticalBooking CRS –Sadakat Programları. Erişim adresi: https://www.verticalbooking.com/tr/sadakat_programlar%C4%B1.htm on 15.04.2021.
• WHO (2020a). Pandemics. Erişim adresi: https://www.who.int/westernpacific/health-topics/pandemics on 10.04.2021.
• WHO (2020b). Considerations in adjusting public health and social measures in thecontext of COVID-19. Retrieved from https://apps.who.int/iris/bitstream/handle/10665/331773/WHO-2019-nCoV-Adjusting_PH_measures-2020.1-eng.pdf on 10.04.2021.
• WHO (2020c). Operational considerations for COVID-19 management in the accommodation sector.Retrieved from https://apps.who.int/iris/bitstream/handle/10665/331638/WHO-2019-nCoV-Hotels-2020.1-eng.pdf on 10.04.2021.
• Zafiropoulos, C.,Vrana, V. & Paschaloudis, D. (2006). The internet practices of hotel companies: an analysis from Greece, International Journal of Contemporary Hospitality Management 18 (2), 156-163.
• Zaman, M., Dauxert, T. & Michael, N. (2020). Kid-friendly digital communication for hotels and service adaptation: Empirical evidence from family hotels. In H. Seraphin& V. Gowreesunkar (Ed.) Children in Hospitality and Tourism (123-136). De Gruyter.