MEDYA KAYNAKLI SOSYOKÜLTÜREL TUTUMLAR İLE ESTETİK CERRAHİ GEÇİRME DURUMU ARASINDAKİ İLİŞKİDE SOSYAL GÖRÜNÜŞ KAYGISININ ARACILIK ROLÜ

Öz

Bu çalışma, medya temelli sosyokültürel tutumların ve sosyal görünüm kaygısının bireylerin estetik cerrahiye yönelme eğilimi üzerindeki etkilerini ortaya çıkarmak amacıyla yapılmıştır. Sosyal karşılaştırma ve nesneleştirme teorileri çerçevesinde bir araştırma modeli geliştirilmiştir. Araştırma hipotezleri, estetik cerrahi başvurusunda bulunan ve estetik cerrahi tedavisi gören 479 katılımcıdan oluşan bir örneklemle analiz edilmiştir. Veri toplama tekniği olarak anket yöntemi kullanılmıştır. Değişkenler arasındaki varsayımsal bağlantıların analizinde SPSS 26.0 ve AMOS 24.0 istatistiksel paket programları test edilmiştir. Araştırma sonuçlarına göre, medya temelli sosyokültürel beden tutumlarının sosyal görünüm kaygısı ve estetik cerrahi durumu üzerinde anlamlı bir etkisi olduğu belirlenmiştir. Ayrıca, sosyal görünüm kaygısının estetik cerrahi durumu üzerinde anlamlı bir etkisi olduğu da belirlenmiştir. Ek olarak, sosyal görünüm kaygısının, medya temelli sosyokültürel beden tutumları ile estetik cerrahi durumu arasındaki ilişkide aracı bir etkiye sahip olduğu bulunmuştur. Sonuç olarak, medya temelli bedenle ilgili tutumlar sosyal görünüm kaygısını etkiler ve bireyleri estetik cerrahiye yönlendirir.

Anahtar Kelimeler

• Plastik Cerrahi
• Sosyokültürel Tutumlar
• Sosyal Görünüm Kaygısı
• Medya
• Beden

THE MEDIATING ROLE OF SOCIAL APPEARANCE ANXIETY IN THE RELATIONSHIP BETWEEN MEDIA-DERIVED SOCIOCULTURAL ATTITUDES AND UNDERGOING AESTHETIC SURGERY

Öz

Study was conducted to reveal the effects of media-based sociocultural attitudes and social appearance anxiety on individuals' tendency to undergo aesthetic surgery. A research model was developed within the framework of social comparison and objectification theories. The research hypotheses were analyzed with a sample of 479 participants who applied for aesthetic surgery and received aesthetic surgery treatment. The survey method was used as the data collection technique. SPSS 26.0 and AMOS 24.0 statistical package programs were tested in the analysis of hypothetical connections between variables. According to the research results, it was determined that media-based sociocultural attitudes towards the body had a significant effect on social appearance anxiety and aesthetic surgery status. It was also determined that social appearance anxiety had a significant effect on aesthetic surgery status. In addition, it was found that social appearance anxiety had a mediating effect on the relationship between media-based sociocultural attitudes towards the body and aesthetic surgery status. As a result, media-based body-related attitudes affect social appearance anxiety and lead individuals to undergo aesthetic surgery.

Anahtar Kelimeler

• Plastic Surgery
• Sociocultural Attitudes
• Social Appearance Anxiety
• Media
• Body

Kaynakça

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