Media Culture 2020: Collaborative Teaching and Blended Learning Using Social Media and Cloud-Based Technologies

Abstract

In 2013 five universities from across Europe undertook an innovative project ‘Media Culture 2020’, combining skills and forces to develop new practices that would face the challenge of the convergence of digital media, taking full advantage of social media and cloud-based technologies. The aim of the Media Culture 2020 project was to demonstrate what 21st century converged and interactive European Media Culture could be in comparison to the broadcasting based one-way 20th century model. The main objective of the project was to break down classroom and campus walls by creating open virtual learning environments where students from different countries and fields could explore and learn together. Media Culture 2020 developed innovative digital learning environments that consider new forms of production, transmission and representation of knowledge. The project utilized a range of online platforms, social media and cloud-based technologies including Facebook, Google+ Google Hangout, Google Docs and Blogger in the collaborative development, management and delivery of the project

Keywords

• Media culture, Collaborative teaching, Blended learning, Social Media, Cloudbased technologies

Kaynakça

1. Berger, P. & Trexler, S. (2010). choosing Web 2.0 tools for learning and teaching in a digital world. California: ABC-CLIO.
2. Bonk, C.J. & Graham, C.R. (2006). The handbook of blended learning environments: Global perspectives, local designs. San Francisco: Jossey‐Bass/Pfeiffer.
3. Cunningham, W. (2002). What is a Wiki? Retrieved on 9 February 2013 from http://www.wiki. org/wiki.cgi?WhatIsWiki
4. Doctor, V. (2012). Is social media good for education? Retrieve on 9 February 2013 from http://www.hashtags.org/platforms/twitter/is-social-media-good-for-education
5. Fuchs, C. (2014). Social media: A critical introduction. London: Sage.
6. Garrison, D. R. & Kanuka, H. (2004). Blended learning: Uncovering its transformative potential in higher education. The Internet and Higher Education, 7, 95-105
7. Greenstein, D. (2013). Change is coming. Retrieved on 9 February 2013 from http://www.insidehighered.com/views/2013/12/16/essay-arguing-major-changes-are- coming-higher-education
8. Helfand, D.J. (2013). Watering the roots of knowledge through collaborative learning. Retrieved on 9 February 2013 from http://chronicle.com/article/Watering-the-Roots- of/140135/

9. Hinton, S. & Hjorth, L. (2013). Understanding social media. London: Sage.
10. Johnson, L., Adams-Becker, S., Estrada, V., & Freeman, A. (2014). NMC Horizon Report: 2014 Higher Education Edition. Austin, Texas: The New Media Consortium.
11. McLuhan, M. & Leonard, G.B. (1967, Feb. 21). The Future of education: The Class of 1989. LOOK Magazine, 23-25.
12. McMorran, C. (2013). Collaborative learning using Google docs and maps. Technology in Pedagogy, 15, 1-8.
13. Mandiberg, M. (Ed.). (2012). The Social media reader. New York. New York University Press.
14. Media Culture 2020. (2013). Project blog. Retrieved on 27 March 2014 from http://mediaculture2020. blogspot.co.uk/
15. Seaman, J. & Tinti-Kane, H. (2013). Social media for teaching & learning. Boston. Pearson Learning Solutions.
16. University of Lincoln. (2014). Student as producer. [Online]. https://www.lincoln.ac.uk/ home/studyatlincoln/undergraduatecourses/discoverlincoln/teachingandlearning/stude ntasproducer/
17. Watkins, T. (2013) Suddenly, Google Plus is outpacing Twitter to become the world's second largest social network. Retrieved on 9 February 2013 from http://www.businessinsider. com/ google-plus-is-outpacing-twitter-2013-5
18. Correspondence: Richard Vickers, Deputy Head, Lincoln School of Film and Media, University
19. of Lincoln, Brayford Pool, Lincoln, United Kingdom