Sayıdan Geri Çekildi

Geri Çekildi: Turkish Consumers’ Purchase Decisions towards Erzurum Stuffed-kadayif with Protected Geographical Indication at Dessert Retailers

Yıl 2024, Cilt: 12 Sayı: 1, 391 - 400, 22.07.2024

Geri Çekme Notu

Öz

Global climate change has rapidly changed consumers’ attitude and behavior toward food products by affecting significantly their supply and demand. In this context, the study was planned to determine the main factors affecting Erzurum Stuffed-kadayif purchasing decisions of Turkish consumers. The maim material of the research was obtained from 385 households residing in Erzurum, Turkey in 2021. Exploratory Factor Analysis and Two-step Cluster Analysis were used to explore Turkish consumers’ Erzurum Stuffed-kadayif purchase decisions at its retailers. The results of the research highlighted that while consumers consuming this product at the local restaurants or buying from the retailers satisfied fairly high from hedonic quality attributes under the sensory perception, those consuming the product at the local patisseries also provided a higher hedonism satisfaction by focusing on their willingness to consume healthy food. Similarly, consumers purchasing Erzurum Stuffed-kadayif from the local manufacturer stores tried to contribute considerably to sustainable food supply and consumption with entrocentrism approach by considering emotional food perception under food safety and security making possible to consume healthy food. Consequently, it should be improved appropriate positioning and segmentation strategies according to the purchase decisions of each consumer segment, and then they should be also able to implement.

Kaynakça

  • Arafat, S.M.Y., Kar, S.K., Kabir, R., 2021. Possible controlling measures of panic buying during COVID-19. Int. J. Men. Heal. Add. 19: 2289-2291.
  • Arteaga, A., Krell, J., Gibis, M., Heinz, V., Terjung, N., 2023. Intrinsic and extrinsic factors affecting the color of fresh beef meat-Comprehensive review. Appl. Sci. 13: 4382.
  • Bejaei, M., Xu, H., 2023. Internal quality attributes and sensory characteristics of ambrosia apples with different dry matter content after a two-week and a ten-week air storage at 10C. Foods. 12: 219.
  • Bernabeu, R., Brugarolas, M., Martínez-Carrasco, L., Nieto-Villegas, R., Rabadán, A., 2023. The price of organic foods as a limiting factor of the European green deal: the case of tomatoes in Spain. Sustainability. 15: 3238.
  • Bouranta, N., Psomas, E., Casolani, N., Carmen, J., Liberatore, L., 2022. Consumers’ food safety perceptions in Three Mediterranean Countries. NewMed. 21(4): 71-84.
  • Bursal, M., 2019. Basic Data Analyses with SPSS (Extended Second Pressing). Ankara: Anı Publishing.
  • Bytyqi, N., Bai, A., Peter, B., Mehaj, E., Sertolli, A., 2023. Analysis of consumers’ preferences for local cheese in Kosovo applying Conjoint Choice Analysis. J. Hyg. Eng. Desg. UDC 658.89:637.3(497.115): 203-210.
  • Carvalho, F.M., Spence, C., 2023. Methods for studying multisensory perception in consumer research. In: Gómez-Corona, C., Rodrigues, H. (Eds) Consumer research methods in food science. Methods and protocols in food science. Humana, New York, NY (Online ISBN: 978-1-0716-3000-6).
  • Chaffee, O., Ross, C.F., 2023. Older adults’ acceptance of ready-to-eat meals in relation to food choice and sensory ability. J. Food Sci. 5: 1-18.
  • Chen, P.J., Antonelli, M., 2020. Conceptual models of food choice: influential factors related to foods, individual differences, and society. Foods. 9(12): 1-21.
  • Civelek, M.E., 2020. Methodology of Structura Equation Model. Istanbul: Beta Printing and Publishing Inc.
  • Curutchet, A., Tarrega, A., Arcia, P. 2023. Changes in consumers interest on cheeses with health benefits and different manufacture types over the last decade. CyTA-J. Food. 21(1): 72-81.
  • Edenbrandt, A.K., Nordström, J., 2023. The future of carbon labeling: Factors to consider. Agric. Res. Econ. Rev. 52: 151–167.
  • Fakkreddine, L.B., Sanchez, M., 2023. The interplay between health claims and sensory attributes in determining consumers’ purchase intentions for extra virgin olive oil. Food Qual. Pref. 106: 1048119.
  • Fernando, A.G., Aw, E.C., 2023. What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions. J. Retail. Con. Serv. 73: 103335.
  • Fiorentini, M., Kinchla, A.J., Nolden, A.A., 2020. Role of sensory evaluation in consumer acceptance of plant-based meat analogs and meat extenders: A scoping review. Foods. 9(9): 1334.
  • Giannoutsos, K., Koukoumaki, D.I., Panagiotou, M., Gkatzionis, K., 2023. The effect of modern claim related to packaging sustainability on the sensory perception of traditional Greek rusks (paximathi). Food Qual. Pref. 106: 104817.
  • Godde, C.M., Croz, D.M., Mayberry, D.E., Thornton, P.K., Herrero, M., 2021. Impacts of climate change on the livestock food supply chain; a review of the evidence. Global Food Sec. 28: 100488.
  • Graham, T., Abrahamse, W., 2017. Communicating the climate impacts of meat consumption: The effect of values and message framing. Environment Change. 44: 98-108.
  • Harguess, J.M., Crespo, N.C., Hong, M.Y., 2020. Strategies to reduce meat consumption: A systematic literature review of experimental studies. Appetite. 144: 104478.
  • Karagöz, Y., 2019. Statistical Analyses with SPSS and AMOS Application. Ankara: Nobel Academic Publishing. Kleih, A., Lahberge, M., Sparke, K., 2023. Preference for branded fresh produce and consumers’ need for uniqueness: A mixed-methods investigation of consumer choice and thought process. Appetite. 180: 106232.
  • Lavuri, R., Jaiswal, D., Thaichon, P., 2023. Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic. Int. J. Retail Distr. Man. 51(2): 190-204.
  • Magalhaes, D.R., Çakmakçı, C., Campo, M., Çakmakçı, Y., Makishi, F., Silva, V.L., Trindade, M.A., 2023. Changes in the current patterns of beef consumption and consumer behavior trends-cross-cultural study Brazil-Spain-Turkey. Foods. 12: 475.
  • Malhotra, N.K., 1993. Marketing Research: An Applied Orientation (International Edit). New Jersey: Prentice Hall Inc. Maro, Z.M., Balogh, P., Czine, P., Török, A., 2023. The roles of geographic indication and ethnocentrism in the preferences of Central European spirit consumers: The case of Palinka. Food Qual. Pref. 108: 104878.
  • Mesías, J.F., Fernández, J.A., Horrillo, A., Escribano, A.J., 2023. An Approach to the perceptions of Spanish consumers on food sustainability through the use of projective techniques. NewMed. 22(1): 35-52.
  • Petrontino, A., Frem, M., Fucilli, V., Labbete, A., Tria, E. and Bozzo, F., 2023. The influence of nutritional ingredients and labelling claims in Italian consumers’ choice and willingness-to-pay. Nutrients. 15: 1799.
  • PTB, 2022. Polatlı Ticaret Borsası buğday fiyatları endeksi. https://www.polatliborsa.org.tr/fiyat-endeksleri/ bugday/bugday-fiyat-endeksi, (Access data: 15.05.2023).
  • PTB, 2022a. Polatlı Ticaret Borsası un fiyatları endeksi. https://www.polatliborsa.org.tr/fiyat-endeksleri/un/un-fiyat-endeksi, (Access date: 15.05.2023).
  • Seo, S., Kim, M.K., 2023. Consumers’ neophobic and variety-seeking tendency in food choices according to their fashion ınvolvement status: An exploratory study of Korean consumers. Foods. 12: 1278.
  • TEPGE, 2022. Durum ve Tahmin, Buğday. TEPGE Yayın No: 362, ISBN: 978-625-8451-57-3. http://arastirma.tarimorman.gov.te /tepge, (Access date: 20.05.2023).
  • Topcu, Y., 2022. Evaluating veal consumption hedonism of consumers by mediating effect model with risk factor. TURJAF. 10(3): 394-403
  • Topcu, Y, 2022a. Consumers’ veal consumption preferences under climate changes and Covid-19 pandemic: the case of Erzurum province. GOP Sci. Res. J. 13(1): 1-13.
  • Topcu, Y., Çavdar, M., 2022. Consumers’ consumption preferences towards homemade type Gümüşhane mulberry products with PGI: Gümüşhane case. Harran Agric. Food Sci. J. 26(2): 214-227.
  • Topcu, Y., Baran, D., 2017. Marketing strategies based on consumer preferences of Karnavas mulberry molasses with protected designation of origin (PDO). TURJAF. 5(7): 822-831.
  • TÜİK, 2023. Tüketici Fiyat Endeksleri (TÜFE). https://data.tuik.gov.tr/Bulten/Index?p=Tuketici-Fiyat-Endeksi-Nisan-2023-49653, (Access date: 25.05.2023).
  • TÜİK, 2023a. Üretici Fiyat Endeksleri (ÜFE). https://data.tuik.gov.tr/Bulten/Index?p=Yurt-Ici-Uretici-Fiyat-Endeksi-Nisan-2023-49396, (Access date: 25.05.2023).
  • Yeh, C.H., Hirsch, S., 2023. A meta-regression analysis on the willingness-to-pay for country-of-origin labelling. J. Agric. Econ., 01: 1-25.
  • Zanchini, R., Vita, G., Panzone, L., Brun, F., 2023. What is the value of a mountain product claim? A ranking CA on goat’s milk yoghurt. Foods. 12: 2059.
  • Zeng, M., Yan, W.Y., Zeng, Z.J., 2023. Analysis of consumers’ willingness to pay for honey in China. Sustainability. 15: 1500.

Geri Çekildi: Turkish Consumers’ Purchase Decisions towards Erzurum Stuffed-kadayif with Protected Geographical Indication at Dessert Retailers

Yıl 2024, Cilt: 12 Sayı: 1, 391 - 400, 22.07.2024

Geri Çekme Notu

The article with ID number 1331240 submitted to our journal on 22.07.2023, has been retracted from publication by the editorial board. The article was submitted to another journal close to the date submitted to our journal. Thus, the similarity rate initially appeared low. The other journal that retracted the article determined that the Introduction, Materials and Method section of the study was 90% similar to the article published in our journal. The table where the socio-economic characteristics of the participants are given is exactly the same. The article is 47% similar to the version retracted by the other journal.

Öz

Global iklim değişiklikleri, gıda ürünlerinin arz ve taleplerini önemli ölçüde etkileyerek, tüketicilerin gıda ürünlerine yönelik tutum ve davranışlarını hızlı bir şekilde değiştirmiştir. Bu kapsamda araştırma, Türk tüketicilerin Erzurum Kadayıf Dolması satın alma kararlarını etkileyen ana faktörleri belirlemek için planlanmıştır. Araştırmanın ana materyali, 2021 yılında Erzurum’da ikamet eden 385 hane halkından elde edilmiştir. Keşfedici Faktör Analizi ve İki Aşamalı Kümeleme Analizi, perakendecilerde tüketicilerin Erzurum Kadayıf Dolması satın alma kararlarının ortaya çıkarmak için kullanılmıştır. Araştırmanın sonuçları; yerel restoranlarda bu ürünü tüketen ya da perakendecilerinden satın alan tüketicilerin duyusal algıları altında hazcı kalite niteliklerinden daha yüksek memnuniyet sağlarken; yerel pastanelerde bu ürünü tüketen tüketiciler ise sağlıklı gıda tüketme istekliliği üzerine odaklanarak daha yüksek bir hedonizm memnuniyeti sağlamış olduklarına işaret etmiştir. Benzer şekilde, yerel kadayıf dolması imalatçılarının satış mağazalarından bu mamulü satın alan tüketiciler, sağlıklı gıda tüketilmesini olanaklı kılan gıda güvenliği ve güvencesi altında duyusal kalite algısını dikkate alarak merkezi milliyetçilik yaklaşımı ile gıda arz ve tüketimini sürekli kılabilmek için anlamlı bir şekilde katkı sağlamaya çalışmışlardır. Sonuç olarak, her bir tüketici gruplarının satın alma kararlarına göre uygun konumlama ve bölümleme stratejileri geliştirilmeli ve daha sonra bu stratejiler uygulamaya konulmalıdır.

Kaynakça

  • Arafat, S.M.Y., Kar, S.K., Kabir, R., 2021. Possible controlling measures of panic buying during COVID-19. Int. J. Men. Heal. Add. 19: 2289-2291.
  • Arteaga, A., Krell, J., Gibis, M., Heinz, V., Terjung, N., 2023. Intrinsic and extrinsic factors affecting the color of fresh beef meat-Comprehensive review. Appl. Sci. 13: 4382.
  • Bejaei, M., Xu, H., 2023. Internal quality attributes and sensory characteristics of ambrosia apples with different dry matter content after a two-week and a ten-week air storage at 10C. Foods. 12: 219.
  • Bernabeu, R., Brugarolas, M., Martínez-Carrasco, L., Nieto-Villegas, R., Rabadán, A., 2023. The price of organic foods as a limiting factor of the European green deal: the case of tomatoes in Spain. Sustainability. 15: 3238.
  • Bouranta, N., Psomas, E., Casolani, N., Carmen, J., Liberatore, L., 2022. Consumers’ food safety perceptions in Three Mediterranean Countries. NewMed. 21(4): 71-84.
  • Bursal, M., 2019. Basic Data Analyses with SPSS (Extended Second Pressing). Ankara: Anı Publishing.
  • Bytyqi, N., Bai, A., Peter, B., Mehaj, E., Sertolli, A., 2023. Analysis of consumers’ preferences for local cheese in Kosovo applying Conjoint Choice Analysis. J. Hyg. Eng. Desg. UDC 658.89:637.3(497.115): 203-210.
  • Carvalho, F.M., Spence, C., 2023. Methods for studying multisensory perception in consumer research. In: Gómez-Corona, C., Rodrigues, H. (Eds) Consumer research methods in food science. Methods and protocols in food science. Humana, New York, NY (Online ISBN: 978-1-0716-3000-6).
  • Chaffee, O., Ross, C.F., 2023. Older adults’ acceptance of ready-to-eat meals in relation to food choice and sensory ability. J. Food Sci. 5: 1-18.
  • Chen, P.J., Antonelli, M., 2020. Conceptual models of food choice: influential factors related to foods, individual differences, and society. Foods. 9(12): 1-21.
  • Civelek, M.E., 2020. Methodology of Structura Equation Model. Istanbul: Beta Printing and Publishing Inc.
  • Curutchet, A., Tarrega, A., Arcia, P. 2023. Changes in consumers interest on cheeses with health benefits and different manufacture types over the last decade. CyTA-J. Food. 21(1): 72-81.
  • Edenbrandt, A.K., Nordström, J., 2023. The future of carbon labeling: Factors to consider. Agric. Res. Econ. Rev. 52: 151–167.
  • Fakkreddine, L.B., Sanchez, M., 2023. The interplay between health claims and sensory attributes in determining consumers’ purchase intentions for extra virgin olive oil. Food Qual. Pref. 106: 1048119.
  • Fernando, A.G., Aw, E.C., 2023. What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions. J. Retail. Con. Serv. 73: 103335.
  • Fiorentini, M., Kinchla, A.J., Nolden, A.A., 2020. Role of sensory evaluation in consumer acceptance of plant-based meat analogs and meat extenders: A scoping review. Foods. 9(9): 1334.
  • Giannoutsos, K., Koukoumaki, D.I., Panagiotou, M., Gkatzionis, K., 2023. The effect of modern claim related to packaging sustainability on the sensory perception of traditional Greek rusks (paximathi). Food Qual. Pref. 106: 104817.
  • Godde, C.M., Croz, D.M., Mayberry, D.E., Thornton, P.K., Herrero, M., 2021. Impacts of climate change on the livestock food supply chain; a review of the evidence. Global Food Sec. 28: 100488.
  • Graham, T., Abrahamse, W., 2017. Communicating the climate impacts of meat consumption: The effect of values and message framing. Environment Change. 44: 98-108.
  • Harguess, J.M., Crespo, N.C., Hong, M.Y., 2020. Strategies to reduce meat consumption: A systematic literature review of experimental studies. Appetite. 144: 104478.
  • Karagöz, Y., 2019. Statistical Analyses with SPSS and AMOS Application. Ankara: Nobel Academic Publishing. Kleih, A., Lahberge, M., Sparke, K., 2023. Preference for branded fresh produce and consumers’ need for uniqueness: A mixed-methods investigation of consumer choice and thought process. Appetite. 180: 106232.
  • Lavuri, R., Jaiswal, D., Thaichon, P., 2023. Extrinsic and intrinsic motives: panic buying and impulsive buying during a pandemic. Int. J. Retail Distr. Man. 51(2): 190-204.
  • Magalhaes, D.R., Çakmakçı, C., Campo, M., Çakmakçı, Y., Makishi, F., Silva, V.L., Trindade, M.A., 2023. Changes in the current patterns of beef consumption and consumer behavior trends-cross-cultural study Brazil-Spain-Turkey. Foods. 12: 475.
  • Malhotra, N.K., 1993. Marketing Research: An Applied Orientation (International Edit). New Jersey: Prentice Hall Inc. Maro, Z.M., Balogh, P., Czine, P., Török, A., 2023. The roles of geographic indication and ethnocentrism in the preferences of Central European spirit consumers: The case of Palinka. Food Qual. Pref. 108: 104878.
  • Mesías, J.F., Fernández, J.A., Horrillo, A., Escribano, A.J., 2023. An Approach to the perceptions of Spanish consumers on food sustainability through the use of projective techniques. NewMed. 22(1): 35-52.
  • Petrontino, A., Frem, M., Fucilli, V., Labbete, A., Tria, E. and Bozzo, F., 2023. The influence of nutritional ingredients and labelling claims in Italian consumers’ choice and willingness-to-pay. Nutrients. 15: 1799.
  • PTB, 2022. Polatlı Ticaret Borsası buğday fiyatları endeksi. https://www.polatliborsa.org.tr/fiyat-endeksleri/ bugday/bugday-fiyat-endeksi, (Access data: 15.05.2023).
  • PTB, 2022a. Polatlı Ticaret Borsası un fiyatları endeksi. https://www.polatliborsa.org.tr/fiyat-endeksleri/un/un-fiyat-endeksi, (Access date: 15.05.2023).
  • Seo, S., Kim, M.K., 2023. Consumers’ neophobic and variety-seeking tendency in food choices according to their fashion ınvolvement status: An exploratory study of Korean consumers. Foods. 12: 1278.
  • TEPGE, 2022. Durum ve Tahmin, Buğday. TEPGE Yayın No: 362, ISBN: 978-625-8451-57-3. http://arastirma.tarimorman.gov.te /tepge, (Access date: 20.05.2023).
  • Topcu, Y., 2022. Evaluating veal consumption hedonism of consumers by mediating effect model with risk factor. TURJAF. 10(3): 394-403
  • Topcu, Y, 2022a. Consumers’ veal consumption preferences under climate changes and Covid-19 pandemic: the case of Erzurum province. GOP Sci. Res. J. 13(1): 1-13.
  • Topcu, Y., Çavdar, M., 2022. Consumers’ consumption preferences towards homemade type Gümüşhane mulberry products with PGI: Gümüşhane case. Harran Agric. Food Sci. J. 26(2): 214-227.
  • Topcu, Y., Baran, D., 2017. Marketing strategies based on consumer preferences of Karnavas mulberry molasses with protected designation of origin (PDO). TURJAF. 5(7): 822-831.
  • TÜİK, 2023. Tüketici Fiyat Endeksleri (TÜFE). https://data.tuik.gov.tr/Bulten/Index?p=Tuketici-Fiyat-Endeksi-Nisan-2023-49653, (Access date: 25.05.2023).
  • TÜİK, 2023a. Üretici Fiyat Endeksleri (ÜFE). https://data.tuik.gov.tr/Bulten/Index?p=Yurt-Ici-Uretici-Fiyat-Endeksi-Nisan-2023-49396, (Access date: 25.05.2023).
  • Yeh, C.H., Hirsch, S., 2023. A meta-regression analysis on the willingness-to-pay for country-of-origin labelling. J. Agric. Econ., 01: 1-25.
  • Zanchini, R., Vita, G., Panzone, L., Brun, F., 2023. What is the value of a mountain product claim? A ranking CA on goat’s milk yoghurt. Foods. 12: 2059.
  • Zeng, M., Yan, W.Y., Zeng, Z.J., 2023. Analysis of consumers’ willingness to pay for honey in China. Sustainability. 15: 1500.
Toplam 39 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Hayvansal Üretim (Diğer)
Bölüm Makaleler
Yazarlar

Yavuz Topcu 0000-0002-2260-3465

Yayımlanma Tarihi 22 Temmuz 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 12 Sayı: 1