Yıl 2018, Cilt 16 , Sayı 31, Sayfalar 41 - 58 2018-02-01

Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective

Hande Begüm BUMIN DOYDUK [1]


This article is organized around the idea of scrutinizing the effect of product innovations on environmental satisfaction levels of consumers on products change. The green product innovations are focused. The purpose of this study is to analyse the relationship between environmental friendliness of products and consumers’ satisfaction level of the green products. Companies need to be aware of how customer’s attitudes change and how the customer expectations through product innovations can be managed. The question mostly asked are “Are the customers more aware of the green products?” and “Do the existing green products in the market satisfy the customer expectations?”. This study a scale by Suki (2015) was adapted and conducted over 206 respondents. The results was analysed by hierarchical regression. According to the findings, the effect of green product purchase intention on green product satisfaction was significant.
Environmental products, Customer Satisfaction
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Birincil Dil tr
Konular Sosyal
Bölüm Makaleler
Yazarlar

Yazar: Hande Begüm BUMIN DOYDUK (Sorumlu Yazar)

Tarihler

Başvuru Tarihi : 1 Ocak 2018
Yayımlanma Tarihi : 1 Şubat 2018

Bibtex @araştırma makalesi { comuybd555944, journal = {Yönetim Bilimleri Dergisi}, issn = {1304-5318}, eissn = {2147-9771}, address = {}, publisher = {Çanakkale Onsekiz Mart Üniversitesi}, year = {2018}, volume = {16}, pages = {41 - 58}, doi = {}, title = {Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective}, key = {cite}, author = {BUMIN DOYDUK, Hande Begüm} }
APA BUMIN DOYDUK, H . (2018). Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective. Yönetim Bilimleri Dergisi , 16 (31) , 41-58 . Retrieved from https://dergipark.org.tr/tr/pub/comuybd/issue/44733/555944
MLA BUMIN DOYDUK, H . "Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective". Yönetim Bilimleri Dergisi 16 (2018 ): 41-58 <https://dergipark.org.tr/tr/pub/comuybd/issue/44733/555944>
Chicago BUMIN DOYDUK, H . "Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective". Yönetim Bilimleri Dergisi 16 (2018 ): 41-58
RIS TY - JOUR T1 - Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective AU - Hande Begüm BUMIN DOYDUK Y1 - 2018 PY - 2018 N1 - DO - T2 - Yönetim Bilimleri Dergisi JF - Journal JO - JOR SP - 41 EP - 58 VL - 16 IS - 31 SN - 1304-5318-2147-9771 M3 - UR - Y2 - 2019 ER -
EndNote %0 Yönetim Bilimleri Dergisi Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective %A Hande Begüm BUMIN DOYDUK %T Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective %D 2018 %J Yönetim Bilimleri Dergisi %P 1304-5318-2147-9771 %V 16 %N 31 %R %U
ISNAD BUMIN DOYDUK, Hande Begüm . "Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective". Yönetim Bilimleri Dergisi 16 / 31 (Şubat 2018): 41-58 .
AMA BUMIN DOYDUK H . Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective. Yönetim Bilimleri Dergisi. 2018; 16(31): 41-58.
Vancouver BUMIN DOYDUK H . Asseing The Effect Of Product Innovations On Consumer Satisfaction: A Green Perspective. Yönetim Bilimleri Dergisi. 2018; 16(31): 58-41.