THE TRAVEL PREFERENCES OF ELDERLY TRAVELERS LIVING IN ADANA

Yıl 2017, Cilt: 26 Sayı: 3, 109 - 124, 21.10.2017

Ebru Özgür Güler Hüseyin Güler Ceren Börüban

Öz

According to Turkish Statistical Institute’s statistics and projections,
the proportion of elderly people living in Turkey has an increasing trend over
time and it is expected that Turkish population will be called old in the near
future. Therefore, studies about elderly customers become more important since
they will constitute a higher percentage of population when it is compared with
the past. This study is designed to investigate behaviors about travel
preferences of elderly travelers in Adana, Turkey, which will have a very old
population in the future. For this purpose, we conduct a survey to examine
travel preferences and priorities while choosing vacation routes, and barriers
on traveling & issues related to quality of staff & service.

Anahtar Kelimeler

Elderly travelers, traveler behaviors, traveler barrier

Kaynakça

• Albayrak, T., Caber, M., & Bideci, M. (2014). Yaşlı Turistlerin Otel İşletmelerinde Önem Verdiği Ürün ve Hizmetler: Alman, İngiliz ve Hollandalı Turistlere Yönelik Bir Karşılaştırma. Anatolia: Turizm Araştırmaları Dergisi, 25(1), 62–74. Anderson, B. B., & Langmeyer, L. (1982). The Under-50 and Over-50 Travelers: A Profile of Similarities and Differences. Journal of Travel Research, 20, 20–24. Avcıkurt, C. (2003). The mature age market in Europe and its influence on tourism. Balikesir Üniversitesi Sosyal Bilimler Dergisi, 6(9), 141–157. Blazey, M. A. (1992). Travel and retirement status. Annals of Tourism Research, 19(4), 771–783. Boksberg, P., & Laesser, C. (2008). Segmenting the Senior Travel Market By Means of Travel Motivation- Insights From a Mature Market - Switzerland. Cauthe Conference. Bross, I. D. J. (1958). How to Use Ridit Analysis. Biometrics, 14(1), 18–38. Carneiro, M. J., Eusébio, C., Kastenholz, E., & Alvelos, H. (2013). Motivations to participate in social tourism programmes: A segmentation analysis of the senior market. Anatolia, 24(3), 352–366. Cleaver, M., Muller, T. E., Ruys, H. F. M., & Wei, S. (1999). Tourism Product Development for the Senior Market, Based on Travel-Motive Research. Tourism Recreation Research, 24(1), 5–11. Faranda, W., & Schmidt, S. L. (1999). Segmentation and the Senior Traveler: Implications for Today’s and Tomorrow’s Aging Consume. Journal of Travel & Tourism Marketing, 8(2), 3–27. Fleischer, A., & Pizam, A. (2002). Tourism constraints among Israeli seniors. Annals of Tourism Research, 29(1), 106–123. Gökdeniz, A. (1994). Turistik ürün çeşitlendirme stratejisi ve Türkiye’de üçüncü yaş turizminin yapısal analizi ve geliştirilmesi (örnek bir uygulama). Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Turizm İşletmeciliği ve Otelcilik Anabilim Dalı. Gray, L. P., & Kerstetter, D. L. (2001). Examining Travel Preferences of Older Canadian Adults Over Time. Journal of Hospitality & Leisure Marketing, 8(3–4), 131–145. Gray, L. P., & Lane, C. W. (2002). Profiling the Silent Generation. Journal of Hospitality & Leisure Marketing, 9(1–2), 73–95. Guinn, R. (1980). Elderly Recreational Vehicle Tourists: Motivations for Leisure. Journal of Travel Research, 19, 9–12. Heung, V. C. S., & Chu, R. (2000). Important Factors Affecting Hong Kong Consumers’ Choice of a Travel Agency for All-Inclusive Package Tours. Journal of Travel Research, 39(1), 52–59. Horneman, L., Carter, R. W., Wei, S., & Ruys, H. (2002). Profiling the Senior Traveler: An Australian Perspective. Journal of Travel Research, 41(1), 23–37. Hsu, C. H. C., Cai, L. A., & Wong, K. K. F. (2007). A model of senior tourism motivations-Anecdotes from Beijing and Shanghai. Tourism Management, 28(5), 1262–1273. Huang, L., & Tsai, H. T. (2003). The study of senior traveler behavior in Taiwan. Tourism Management, 24(5), 561–574. Kim, J., Wei, S., & Ruys, H. (2003). Segmenting the market of West Australian senior tourists using an artificial neural network. Tourism Management, 24(1), 25–34. Le Serre, D., Legohérel, P., & Weber, K. (2013). Seniors’ motivations and perceived risks: A cross-cultural study. Journal of International Consumer Marketing, 25(2), 61–79. Lieux, E. M., Weaver, P. A., & McCleary, K. W. (1994). Lodging preferences of the senior tourism market. Annals of Tourism Research, 21(4), 712–728. Moschis, G. P. (2003). Marketing to older adults: an updated overview of present knowledge and practice. Journal of Consumer Marketing, 20(6), 516–525. Moschis, G. P., Lee, E., & Mathur, A. (1997). Targeting the mature market: opportunities and challenges. Journal of Consumer Marketing, 14(4), 282–293. Norman, W. C., Daniels, M. J., McGuire, F., & Norman, C. A. (2001). Whither the Mature Market. Journal of Hospitality & Leisure Marketing, 8(3–4), 113–130. Oh, H., Parks, S. C., & Demicco, F. J. (2002). Age- and gender-based market segmentation. International Journal of Hospitality & Tourism Administration, 3(1), 1–20. Oppermann, D. M. (1995). Family Life Cycle and Cohort Effects. Journal of Travel & Tourism Marketing, 4(1), 23–44. Özdipçiner, N. S. (2008). Türk turizm pazarında yaşlı yabancı tüketicilerin turistik tercihleri. Yaşlı Sorunları Araştırma Dergisi, 2008(2), 134–146. Özdipçiner, N. S. (2010). Yaşlı Alman Turistlerin Tatil Tatmini: Hastalık ve Çalışma Durumlarına İlişkin Bir Araştırma. International Journal of Economic & Administrative Studies, 2(4), 25–40. Özkan, A. (2014). Bir modern işletme yaklaşımı olarak dünya sağlık ve üçüncü yaş turizmi işletmelerinde müşteri tatmininin rolü: Bolu Karacasu örneği. Türk Hava Kurumu Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı. Pearce, P. L., & Lee, U. (2005). Developing the Travel Career Approach to Tourist Motivation. Journal of Travel Research, 43(3), 226–237. Purinton-Johnson, E. F. (2013). Segmenting the Mature Market: Have Marketers Matured Along With Their Market ? In ASBBS Annual Conference: Las Vegas (Vol. 20, pp. 579–588). Shoemaker, S. (1989). Segmentation Of The Senior Pleasure Travel Market. Journal of Travel Research, 27(3), 14–21. Shoemaker, S. (2000). Segmenting the Mature Market: 10 Years Later. Journal of Travel Research, 39, 11–26. Tongren, H. N. (1980). Travel Plans of the Over-65 Market Pre and Postretirement. Journal of Travel Research, 19(2), 7–11. US Census Bureau. (2004). Global Population at a Glance: 2002 and Beyond. Data Base. Retrieved from https://www.census.gov/prod/2004pubs/wp02-1.pdf Ward, A. (2014). Segmenting the senior tourism market in Ireland based on travel motivations. Journal of Vacation Marketing, 20(3), 1356766714525775. Warnick, R. B. (1993a). Back to the Future: U.S. Domestic Travel and Generational Trends 1979 to 1991. In Paper presented at the Resort and Commercial Recreation Association, Mohonk Mountain House. Warnick, R. B. (1993b). U.S. Domestic Travel: Back to the Future. The Impacts of an Aging U.S. population on Domestic Travel Trends. In The Annual Review of Travel (1993 edition) (pp. 75–89). New York: American Express Travel Related Services,Inc. Yıldırım, S. (1997). Üçüncü yaş turizmi ve bunun Türkiye açısından değerlendirilmesi. Anatolia: Turizm Araştırmaları Dergisi, 8(1–2), 77–81. You, X., & O’leary, J. T. (2000). Age and Cohort Effects: an Examination of Older Japanese Travellers. Journal of Travel & Tourism Marketing, 9:1-2(January 2015), 21–42. You, X., O’leary, J. T., Morrison, A., & Hong, G.-S. (2000). A Cross-Cultural Comparison of Travel Push and Pull Factors. International Journal of Hospitality & Tourism Administration, 1(2), 1–26. Zeren, D. (2014). Duygusal Bağ: Türkiye Olgun Tüketici Pazarı Üzerine Bir Araştırma. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 23(2), 269–284. Zimmer, Z., Brayley, R. E., & Searle, M. S. (1995). Whether to Go and Where to Go: Identification of Important Influences on Seniors’ Decisions to Travel. Journal of Travel Research, 33(January 1995), 3–10.