Tüketicilerin Yeşil ürün Satın Alma Davranışlarının Sosyo demografik Değişkenler Açısından incelenmesi

Yıl 2008, Cilt: 17 Sayı: 1, 85 - 102, 01.03.2008

Prof.dr. Serap Çabuk Arş.gör. Burak Nakıboğlu Ceyda Keleş

Öz

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Anahtar Kelimeler

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Tüketicilerin Yeşil ürün Satın Alma Davranışlarının Sosyo demografik Değişkenler Açısından incelenmesi

Öz

Bu çalışmada tüketicilerin sosyo demografik özellikleri ile yeşil satın alma davranışları arasındaki ilişkiler incelenmiştir Saha çalışması Adana’nın en büyük alışveriş merkezinde 600 tüketici ile yapılan anket ile gerçekleştirilmiştir Çalışma sonuçlarına göre tüketicilerin yeşil satın alma davranışları ile cinsiyet medeni durumu yaşı eğitimi ve geliri arasında anlamlı ilişkiler söz konusudur Yeşil ürün satın alan tüketiciler kadın evli genç eğitimli ve yüksek hane gelirine sahip bireylerdir Anahtar Kelimeler: yeşil pazarlama yeşil ürün tüketici davranışları sosyo demografik özellikler SUMMARY In this study the relationships between the social demographic characteristics of consumers and consumers’ green purchasing behaviour have been examined A field study was conducted on the consumers shopping from the biggest shopping center in Adana Analysis of study was carried through 600 questionnaires According to the field’s results there is a significant relationship between consumers’ green purchasing behaviour and gender marital status age education and income Consumer who purchases green product is female married young educated and has higher income Key Words: green marketing green product consumer behaviour social demographic characteristics

Anahtar Kelimeler

yeşil pazarlama, yeşil ürün, tüketici davranışları, sosyo-demografik özellikler

Kaynakça

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