ÖZGİRİŞİMLERİN BAŞARI FAKTÖRLERİNİN SENARYO PLANLAMA YAKLAŞIMI İLE İNCELENMESİ

Öz

Özgirişimler, sundukları yenilikçi fikirler ve iş modelleri ile ulusal ve uluslararası ekonomik büyümeye ve iş gücüne önemli katkılar sağlamaktadır. Yüksek risk alarak hayatta kalmaya çalışan ve bulundukları ekosistemin teknoloji seviyesinin ve yenilikçilik kabiliyetinin yükselmesine destek olan bu yapıların gelecekte karşılaşabilecekleri olası bütün durumlara hazırlıklı olabilmeleri için sürekli değişen dinamik çevre koşullarına uyum sağlamaları gerekmektedir. Bu çalışma kapsamında, gelişen bir ekosistem olarak kabul edilen Türkiye’deki özgirişimlerin başarılı olmasında etkili olan faktörlerin belirlenmesi için MICMAC, ekosistemdeki aktörler arası ilişkilerin incelenmesi için MACTOR yöntemlerinin kullanıldığı sistematik bir senaryo planlama yaklaşımından yararlanılmıştır. Ayrıca, özgirişimlerin başarısında rol oynayabilecek amaçlar belirlenerek, ekosistemdeki aktörlerin bu amaçlara karşı tutumları (amaçları destekleme ya da amaçlara karşı olma) incelenmiştir.

Anahtar Kelimeler

• Özgirişim Başarı Faktörleri
• Aktör Analizi
• Senaryo Planlama Yaklaşımı
• MICMAC
• MACTOR

EXAMINING START-UP SUCCESS FACTORS USING SCENARIO PLANNING APPROACH

Öz

Offering innovative ideas and new business models, start-ups contribute significantly to the national and international economic growth and the increase in labor force participation. Start-ups taking high risks to survive and supporting the increase in the technology level and innovation capability of the ecosystems they are operating in need to adapt to the ever-changing dynamic environment in order to be prepared for the possible alternative futures they may encounter. In this study, a systematic scenario planning approach using MICMAC method for determining the factors affecting the success of the start-ups in Turkey, which is considered as an emerging ecosystem, and MACTOR method for examining the relationships among the actors in the ecosystem, has been used. Also, the attitudes (i.e. being in favor of or being opposed to the objectives) of the actors in the ecosystem towards the objectives that may have an important part in the success of the start-ups are examined.

Anahtar Kelimeler

• Start-up Success Factors
• Actor Analysis
• Scenario Planning Approach
• MICMAC
• MACTOR

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