İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA

Esra Baran; Gamze Arabelen

doi:10.18613/deudfd.321567

TR EN

İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA

Öz

İçsel pazarlama kavramı bütünsel pazarlamanın ve hizmet pazarlaması üçgeninin önemli bir parçasıdır ve çalışanları iç müşteri olarak görerek, onların istek ve ihtiyaçlarının tatmin edilmesi gerektiğini savunur. Bu araştırmanın temel amacı, içsel pazarlama faaliyetlerinin çalışanların iş tatmini üzerindeki etkisini araştırmaktır. Çalışmanın amacına ulaşmak için, bir nicel araştırma yöntemi olarak, anket yöntemi kullanılmıştır. Toplam 157 anket İzmir'deki konteyner hat gemi acentelerinin ofis çalışanlarına uygulanmıştır. 143 adet kullanılabilir anket toplanmış ve veriler SPSS 20.0 yazılım programı ile analiz edilmiştir. İçsel pazarlamanın iş tatmini üzerindeki etkisini incelemek için regresyon analizi kullanılmıştır. Araştırmanın bulguları, içsel pazarlamanın (gelişim, vizyon ve iletişim, ve ödüllendirme sistemi) İzmir'deki konteyner hat gemi acenteleri ofis çalışanlarının iş tatminleri üzerinde pozitif bir etkiye sahip olduğunu ortaya koymuştur. Sonuç olarak bu araştırma, konuyla ilgili yazına katkıda bulunup aynı zamanda içsel pazarlama faaliyetleri ve çalışanların iş tatmini açısından konteyner hat gemi acentesi yöneticilerine katkı sağlamaktadır

Anahtar Kelimeler

İzmir,Hizmet pazarlaması,içsel pazarlama,iş tatmini,gemi acentesi,İzmir

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Esra Baran

Gamze Arabelen

Yayımlanma Tarihi

25 Haziran 2017

Gönderilme Tarihi

18 Mayıs 2017

Kabul Tarihi

30 Mayıs 2017

Yayımlandığı Sayı

Yıl 2017 Cilt: 9 Sayı: 1

DOI

https://doi.org/10.18613/deudfd.321567

IZ

https://izlik.org/JA52HL67BB

APA

Baran, E., & Arabelen, G. (2017). İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, 9(1), 25-54. https://doi.org/10.18613/deudfd.321567

AMA

1.Baran E, Arabelen G. İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi. 2017;9(1):25-54. doi:10.18613/deudfd.321567

Chicago

Baran, Esra, ve Gamze Arabelen. 2017. “İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA”. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 9 (1): 25-54. https://doi.org/10.18613/deudfd.321567.

EndNote

Baran E, Arabelen G (01 Haziran 2017) İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 9 1 25–54.

IEEE

[1]E. Baran ve G. Arabelen, “İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA”, Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, c. 9, sy 1, ss. 25–54, Haz. 2017, doi: 10.18613/deudfd.321567.

ISNAD

Baran, Esra - Arabelen, Gamze. “İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA”. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 9/1 (01 Haziran 2017): 25-54. https://doi.org/10.18613/deudfd.321567.

JAMA

1.Baran E, Arabelen G. İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi. 2017;9:25–54.

MLA

Baran, Esra, ve Gamze Arabelen. “İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA”. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, c. 9, sy 1, Haziran 2017, ss. 25-54, doi:10.18613/deudfd.321567.

Vancouver

1.Esra Baran, Gamze Arabelen. İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi. 01 Haziran 2017;9(1):25-54. doi:10.18613/deudfd.321567

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Spor Bilimleri Araştırmaları Dergisi

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İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA

İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA

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The Effect of Internal Marketing Implementations on the Organizational Citizenship Behaviors of Youth and Sports Directorate Employees