ÇKKV Yöntemleri İle İmalat İşletmelerinde TZY Performans Faktörlerinin Önem Derecelerinin Belirlenmesi ve En İdeal Rekabet Stratejisi Seçimi: Ordu İli Örneği

Öz

Tedarik Zinciri Yönetimi (TZY) performans faktörleri uygulanabilir ve verimli bir işletme faaliyeti gerçekleştirmek için hayati derecede öneme sahiptir. TZY performans faktörleri maliyet, kalite, esneklik, lojistik seviyesi, bilgi paylaşımı gibi unsurlara doğrudan etki etmesi sebebi ile işletmeler açısından oldukça önemlidir. Öte yandan işletmeye uygun rekabet stratejisi seçimi, pek çok karar problemini içinde barındıran bir çeşit Çok Kriterli Karar Verme (ÇKKV) problemidir. Dolayısıyla böyle bir durumda ÇKKV yöntemlerinin uygulanması tercih edilmektedir. Bu çalışmada; Ordu ili’nde 50 ve üzeri çalışanı olan imalat işletmelerinde SWARA temelli ARAS ve COPRAS yöntemleri ile TZY performans faktörlerinin önem dereceleri ortaya konulmuş ve en ideal rekabet stratejisi seçimi yapılmıştır. Yapılan değerlendirme sonucunda TZY performans unsurlarından en önemlisi “esneklik” faktörü olmuştur. Diğer taraftan hem ARAS hem de COPRAS yönteminde “Odaklanma stratejisi”nin en ideal rekabet stratejisi olduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

• TZY,TZY Performans Faktörleri,Rekabet Stratejileri,SWARA,ARAS,COPRAS

The Determinatıon of The Importance Rate of The SCM Performance Factors in The Manufacturing Operations With The MCDM Methods and The Best Ideal Competitive Strategy Selection: Case of Ordu Province

Öz

Supply chain management (SCM) performance factors are vital to achieving an applicable and efficient business activity. SCM performance factors are very important for businesses as they have direct impact on cost, quality, flexibility, logistics level, information sharing. On the other hand, choosing a competitive strategy suitable for the business is a kind of multi-criteria decision making (MCDM) problem that includes many decision problems. Therefore, in such a case, the application of the methods of MCDM is preferred. In this study, the importance of SWARA based ARAS and COPRAS methods and SCM performance criteria were determined and the most ideal competition strategy selection was made in manufacturing enterprises with 50 or more employees in Ordu province. As a result of the evaluation, the most important of the performance elements of SCM was the “flexibility” factor. On the other hand, both "ARAS" and "COPRAS" method have achieved "Focus strategy" as the most ideal competition strategy.

Anahtar Kelimeler

• SCM,SCM Performance Factors,Competition Strategies,SWARA,ARAS,COPRAS

Kaynakça

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