MAĞAZA İMAJI, MAĞAZA MEMNUNİYETİ VE MAĞAZA SADAKATİ ARASINDAKİ İLİŞKİNİN TÜKETİCİLER AÇISINDAN DEĞERLENDİRİLMESİ
Öz
Bu çalışmanın amacı, perakende mağazalardan alışveriş yapan tüketiciler açısından mağaza imajı, mağaza memnuniyeti ve mağaza sadakatinin ne anlama geldiği ve aralarında nasıl bir ilişkinin olduğunu incelemektir. Bu ilişkiler, konu ile ilgili literatürün desteklediği hipotezlerin test edilmesiyle belirlenmiştir. Bu amaçla Düzce şehir merkezindeki beş perakende mağazada yapılan, geçerli 441 anketin değerlendirilmesiyle önce doğrulayıcı faktör analizi uygulanmış, ardından yapısal eşitlik modeli kurulmuştur.
Anahtar Kelimeler
Mağaza imajı mağaza memnuniyeti mağaza sadakati doğrulayıcı faktör analizi yapısal eşitlik modeli
Kaynakça
- ANDERSON, E.W., FORNELL, C., ve D.R. LEHMANN (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden”, Journal of Marketing, 58, 53-66.
- BALTAS, G. ve , P. PAPASTATHOPOULOUS (2003), “Shopper Characteristics Product and Store Choice Criteria: A Survey in The Greek Grocery Sector”, International Journal of Retail& Distribution Management, 31 (10), 498-507.
- BAKER, J., D. GREWAL ve A. PARASURAMAN (1994), “The Influence Of Store Environment on Quality Inferences and Store Image”, Journal of the Academy of Marketing Science, 22 (4), 328-339.
- BLOEMER, J. ve K DE RUYTER (1998), “On the Relationship Between Store Image, Store Satisfaction and Store Loyalty”, European Journal of Marketing, 33(5/6), 499-513.
- BOLLEN, K.A. (1989), Structural Equations with Latent Variables, John Wiley &Sons, First Edition.
- CARUANA, A.(2002) “Service Loyalty the Effects of Service Quality and the Mediating Role of Customer Satisfaction”, European Journal of Marketing, 36(6/7), 811-828.
THE EVALUATION OF RELATIONSHIPS AMONG STORE IMAGE, STORE SATISFACTION AND STORE LOYALTY IN TERMS OF CONSUMERS
Öz
The aim of this study is analyzing what the meaning store image, store satisfaction and store loyalty in terms of consumers shopping in retail stores are and what kind of relations there are among them. These relations are determined by testing literature about the subject supports. For this aim, firstly, confirmatory factor analysis is exercised by evaluation of 441 valid surveys done at five retail stores in city centre of Düzce. Then, structural equation model is established.
Anahtar Kelimeler
store image store satisfaction store loyalty confirmatory factor analysis structural equation model
Kaynakça
- ANDERSON, E.W., FORNELL, C., ve D.R. LEHMANN (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden”, Journal of Marketing, 58, 53-66.
- BALTAS, G. ve , P. PAPASTATHOPOULOUS (2003), “Shopper Characteristics Product and Store Choice Criteria: A Survey in The Greek Grocery Sector”, International Journal of Retail& Distribution Management, 31 (10), 498-507.
- BAKER, J., D. GREWAL ve A. PARASURAMAN (1994), “The Influence Of Store Environment on Quality Inferences and Store Image”, Journal of the Academy of Marketing Science, 22 (4), 328-339.
- BLOEMER, J. ve K DE RUYTER (1998), “On the Relationship Between Store Image, Store Satisfaction and Store Loyalty”, European Journal of Marketing, 33(5/6), 499-513.
- BOLLEN, K.A. (1989), Structural Equations with Latent Variables, John Wiley &Sons, First Edition.
- CARUANA, A.(2002) “Service Loyalty the Effects of Service Quality and the Mediating Role of Customer Satisfaction”, European Journal of Marketing, 36(6/7), 811-828.
Ayrıntılar
| Diğer ID | JA38GJ93SV |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 25 Temmuz 2016 |
| Yayımlandığı Sayı | Yıl 2007 Cilt: 22 Sayı: 1 - Cilt: 22 Sayı: 1 |