FOOD RETAILING TRANSFORMATION IN POLAND IN YEARS 1990-2006

Öz

In the nineties of the 20th c. key changes took place in the distribution of fast moving consumer goods (FMCG) in Poland. There was a sharp rise in the number of retail outlets, including grocery stores. Completely new food distribution channels appeared in Polish realities. Among them hypermarkets and discount stores are to be named. These two formats of shops, controlled by foreign chains, have completely changed the image of FMCG distribution in Poland. Supermarkets have also built up their position. It is the only format included in modern distribution channel, where the domestic capital holds a fairly strong position. Despite the lowering significance of the so-called traditional distribution channel of food, its share still exceeds 50%. It is an exceptional phenomenon not only in the developed West European states but also in the majority of Central European countries.

Anahtar Kelimeler

• -