Araştırma Makalesi
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THE USE OF SOCIAL ROLES CONFLICT IN TELEVISION ADVERTISEMENTS: AN EVALUATION ON THE PRESENTATION OF THE MOTHER-DAUGHTER-IN-LAW CONFLICT IN ADVERTISEMENTS

Yıl 2019, Cilt: 7 Sayı: 1, 131 - 154, 29.03.2019
https://doi.org/10.19145/e-gifder.442665

Öz

The main function of advertising is to inform the consumers about the
products and services. Advertising also performs a task as a mirror reflecting
the society. Advertising sometimes helps to form new social realities, and sometimes
conveys the existing social realities into the content as the main element of
messages and an appeal to persuade. Social roles are also one of these
realities. The roles of women or men in the family or their social roles are
frequently seen in advertisements. The message, which is designed through these
roles, tries to convey social benefits of the product to the consumers.
Thus, the advertisement sometimes presents the product as a tool to
realize oneself. In this study, the roles of mother-daughter-in-law in ads and
what kinds of persuasive messages are used to buy products and services through
these roles are analysed. In the study, 28 television advertisements, which were
used as the main element of mother-daughter-in-law figures, determined through purposive
sampling and analysed through content analysis. According to the results of the
research, it is seen that the conflict of mother-daughter-in-law is mostly
mentioned in white goods and food categories in terms of product category;
ironic and satirical humorous genres became prominent in the advertisements.

While 96.4% of the advertisements included
emotional appeals; 71.4% of them contained explicit conflict content.

The emphasis on the superiority arising from the use of the product is also
prominent in the advertisements.
The function of advertising as a mirror reflecting culture presents a
view that reflects ongoing conflict between the mother-daughter-in-law. 

Kaynakça

  • BAILEY, Ainsworth, Anthony (2006). A year in the life of the African-American male in advertising: A content analysis. Journal of Advertising, 35(1), 83-104.
  • BANDURA, Albert (1997). Self-efficacy: The exercise of control. New York: Freeman.
  • BANDURA, Albert (2001). Social cognitive theory of mass communication. Media Psychology, 3, 265-299.
  • BANDURA, Albert (2004). Social cognitive theory for personal and social change by enabling media. In A. Singhal, M. J. Cody, E. M. Rogers, & M. Sabido (Eds.), Entertainment-education and social change: History, research, and practice (pp. 75–96). Mahwah, NJ: Lawrence Erlbaum.
  • BATI, Uğur (2010). Reklamcılıkta retorik bir unsur olarak kadın bedeni temsilleri. Kültür ve İletişim Dergisi, 1(13), 103-133.
  • BUSH, Alan, J., SMITH, Rachel; MARTIN, Craig (1999). The influence of consumer socialization variables on attitude toward advertising: A comparison of African-Americans and Caucasians. Journal of Advertising, 28(3), 13-24.
  • COTTERILL, Pamela (1994). Friendly relations? Mothers and their daughters in law. London: Taylor and Francis.
  • CZARNECKA, Barbara and EVANS, Jeff (2013). Wisdom appeals in UK financial services advertising. Journal of Promotion Management, 19(4), 418-434.
  • DOUGLAS, Susan P. and CRAIG, Samuel C. (2007). Advertising across cultures. In G. J. Tellis and T. Ambler (Eds.), The SAGE handbook of advertising (pp. 416-429). London: Sage Publications Ltd.
  • ELDEN, Müge ve BAKIR, Uğur (2010). Reklam çekicilikleri. İstanbul: İletişim Yayınları.
  • GANAHL, Dennis J.; PRINSEN, Thomas J.; NETZLEY, Sara, B. (2003). A content analysis of prime time commercials: A contextual framework of gender representation. Sex Roles, 49(9-10), 545-551.
  • GANGOLI, Geetanjali and REW, Martin (2011). Mothers-in-law against daughters-in-law: Domestic violence and legal discourses around mother-in-law violence against daughters-in-law in India. Women’s Studies International Forum, 34, 420–429.
  • GOLDMAN, Robert (1992). Reading ads socially. London: Routledge.
  • HAWKINS, Katherine and HANE, Audrey, C. (2000). Adolescents’ perceptions of print cigarette advertising: A case for counteradvertising. Journal of Health Communication, 5(1), 83-96.
  • HILL, Kyle (2017). Advertising management theory and practice. NY: Library Press.
  • HILL, Ronald P. and MORAN, Nora (2011). Social marketing meets interactive media: Lessons for the advertising community. International Journal of Advertising, 30(5), 815-838.
  • HOLM, Nicholas (2017). Advertising and consumer society: A critical introduction. London: Palgrave Macmillan.
  • JACKSON, Steven (2013). Reflections on communication and sport: On advertising and promotional culture. Communication & Sport, 1(1-2), 100-112.
  • JACKSON, Steven, J.; ANDREWS, David, L; SCHERER, Jay (2004). Introduction: The contemporary landscape of sport advertising. In S. J. Jackson and D. L. Andrews (Eds.), Sport, culture and advertising: Identities, commodities and the politics of representation (pp.1-23). Routledge.
  • KAĞITÇIBAŞI, Çiğdem (2012). Benlik, aile ve insan gelişimi: Kültürel psikoloji. İstanbul: Koç Üniversitesi Yayınları.
  • KARACA, Yasemin ve PAPATYA, Nurhan (2011). Reklamlardaki kadın imgesi: Ulusal televizyon reklamlarına ilişkin bir değerlendirme. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 16(3).
  • KIM, Myung-Hye (1996). Changing relationships between daughters-in-law and mothers-in-law in urban South Korea. Anthropological Quarterly, 179-192.
  • LAROSE, Robert and EASTIN, Matthew, S. (2004). A social cognitive theory of Internet uses and gratifications: Toward a new model of media attendance. Journal of Broadcasting & Electronic Media, 48(3), 358-377.
  • LEISS, William; KLINE, Stephen; JHALLY, Sut (1997). Social communication in advertising: Persons, products & images of well-being. New York: Routledge.
  • MAO, Qing; ZHU, Li-xia; SU, Xiao-yin (2011). A comparison of postnatal depression and related factors between Chinese new mothers and fathers. Journal of Clinical Nursing, 20(5-6), 645-652.
  • MAROTZ-BADEN, Ramona and COWAN, Deane (1987). Mothers-in-law and daughters-in-law: The effects of proximity on conflict and stress. Family Relations, 385-390.
  • MCFALL, Liz and MCFALL, Elizabeth, R. (2004). Advertising: A cultural economy. London: Sage Publications.
  • MERRIAM, Sharan B.; CAFFARELLA, Rosemary, S.; BAUMGARTNER, Lisa M. (2007). Learning in adulthood: A comprehensive guide. USA: John Wiley & Sons.
  • MERRILL, Deborah, M. (2007). Mothers-in-law and daughters-in-law: Understanding the relationship and what makes them friends or foe. Westport, CT: Praeger.
  • PRIELER, Michael; IVANOV, Alex; HAGIWARA, Shigeru (2017). The Representation of older people in East Asian television advertisements. The International Journal of Aging and Human Development, 85(1), 67-89.
  • RAMAN, Priya; HARWOOD, Jake; WEIS, Deborah; ANDERSON, Judith. L.; MILLER, Grace (2008). Portrayals of older adults in US and Indian magazine advertisements: A cross-cultural comparison. The Howard Journal of Communications, 19(3), 221-240.
  • RITTENOUR, Christine and SOLIZ, Jordan (2009). Communicative and relational dimensions of shared family identity and relational intentions in mother-in-law/daughter-in-law relationships: Developing a conceptual model for mother-in-law/daughter-in-law research. Western Journal of Communication, 73(1), 67-90.
  • RITTENOUR, Christine E. and KELLAS, Jody K. (2015). Making sense of hurtful mother-in-law messages: Applying attribution theory to the in-law triad. Communication Quarterly, 63(1), 62-80.
  • ROCHA, Everardo (2013). The woman in pieces: Advertising and the construction of feminine identity. SAGE Open, October-December: 1-12.
  • SCHROEDER, Jonathan E. and ZWICK, Detlev (2004). Mirrors of masculinity: Representation and identity in advertising images. Consumption Markets & Culture, 7(1), 21-52.
  • SHEEHAN, Kim, B. (2014). Controversies in contemporary advertising. USA: Sage Publications.
  • SHERRY, John, F. (1987). Advertising as a cultural system. In J. Umiker-Sebeok (Ed.), Marketing and semiotics: New directions in the study of signs for sale (pp. 441-461). Berlin: Mouton de Gruyter.
  • SONG, Yi and ZHANG, Yan B. (2012). Husbands’ conflict styles in Chinese mother / daughter-in-law conflicts: Daughters-in-Law's Perspectives. Journal of Family Communication, 12(1), 57-74.
  • STANKIEWICZ, Julie, M. and ROSSELLI, Francine (2008). Women as sex objects and victims in print advertisements. Sex Roles, 58(7-8), 579-589.
  • TAI, Susan H. C and CHAN, Ricky, Y. K. (2001). Cross-cultural studies on the information content of service advertising. Journal of Services Marketing, 15(7), 547-564.
  • TSAI, Wanhsiu, S. (2010). Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials. Asian Journal of Communication, 20(4), 423-439.
  • ÜNEY, Rıdvan (2016). Gelin kaynana neden anlaşamaz? http://www.haberturk.com/yasam/haber/1233857-gelin-kaynana-neden-anlasamaz (Erişim Tarihi: 10.01.2018).
  • WANG, D. I. N. G. and JIN'AN, Hou (2008). A study of the verbal conflict between mother and daughter-in-law in Desperate Housewives. Cross-Cultural Communication, 4(1), 1-7.
  • WHARTON, Chris (2013). Introduction - Advertising as culture. In C. Wharton (Ed.), Advertising as culture (pp. 1-11). Bristol: Intellect.
  • YAKALI-ÇAMOĞLU, Dikmen (2007). Turkish family narratives: The relationships between mothers-and daughters-in-law. Journal of Family History, 32(2), 161-178.
  • ZHANG, Yi (2015). Take my mother-in-law… Please!. Journal of Family and Economic Issues, 36(4), 633-645.

TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME

Yıl 2019, Cilt: 7 Sayı: 1, 131 - 154, 29.03.2019
https://doi.org/10.19145/e-gifder.442665

Öz

Reklamın en temel işlevi tüketicileri ürün ve hizmetler hakkında
bilgilendirmektir. Reklam aynı zamanda toplumu yansıtan bir ayna görevini de
görmektedir. Reklam, kimi zaman yeni toplumsal gerçeklerin oluşturulmasına
yardım ederken; kimi zaman da mevcut toplumsal gerçekleri mesajın ana unsuru
şeklinde ikna amacıyla bir çekicilik olarak içeriğe taşımaktadır. Toplumsal
roller de bu gerçekliklerden biridir. Kadın ya da erkeğin toplumsal rolleri,
aile içindeki rolleri reklamda sıklıkla karşılaştığımız rollerdir. Bu roller
üzerinden kurgulanan mesaj, tüketiciye ürün ile ilgili sosyal faydayı da
aktarmaya çalışmaktadır. Dolayısıyla reklam, ürünü kimi zaman kendini
gerçekleştirmek için bir araç olarak sunmaktadır. Bu çalışmada reklamlardaki
gelin-kaynana rolleri ve bu roller üzerinden ürün ve hizmeti satın almaya yönelik
ikna edici ne tür mesajlar verildiği incelenmiştir. Çalışmada, içerik analizi
yöntemi ile yargısal örneklem yoluyla belirlenmiş içinde gelin-kaynana
figürlerinin ana unsur olarak kullanıldığı 28 televizyon reklamı analiz
edilmiştir. Araştırma sonuçlarına göre gelin-kaynana çatışmasına ürün
kategorisi açısından en fazla beyaz eşya ve gıda kategorilerinde değinildiği;
söz konusu reklamlarda ironi ve hiciv mizah türlerinin öne çıktığı görülmüştür.
İncelenen reklamların  %96,4’ünde
duygusal çekicilikler yer almışken; %71,4’ünde açık bir çatışma içeriği yer
almıştır. Ürün kullanımından kaynaklanan üstünlük vurgusu da reklamlarda öne
çıkmıştır. Reklamların kültürü yansıtan bir ayna olma işlevi, gelin-kaynana
arasında süregelen anlaşmazlığı da yansıtan bir görünüm sunmaktadır. 

Kaynakça

  • BAILEY, Ainsworth, Anthony (2006). A year in the life of the African-American male in advertising: A content analysis. Journal of Advertising, 35(1), 83-104.
  • BANDURA, Albert (1997). Self-efficacy: The exercise of control. New York: Freeman.
  • BANDURA, Albert (2001). Social cognitive theory of mass communication. Media Psychology, 3, 265-299.
  • BANDURA, Albert (2004). Social cognitive theory for personal and social change by enabling media. In A. Singhal, M. J. Cody, E. M. Rogers, & M. Sabido (Eds.), Entertainment-education and social change: History, research, and practice (pp. 75–96). Mahwah, NJ: Lawrence Erlbaum.
  • BATI, Uğur (2010). Reklamcılıkta retorik bir unsur olarak kadın bedeni temsilleri. Kültür ve İletişim Dergisi, 1(13), 103-133.
  • BUSH, Alan, J., SMITH, Rachel; MARTIN, Craig (1999). The influence of consumer socialization variables on attitude toward advertising: A comparison of African-Americans and Caucasians. Journal of Advertising, 28(3), 13-24.
  • COTTERILL, Pamela (1994). Friendly relations? Mothers and their daughters in law. London: Taylor and Francis.
  • CZARNECKA, Barbara and EVANS, Jeff (2013). Wisdom appeals in UK financial services advertising. Journal of Promotion Management, 19(4), 418-434.
  • DOUGLAS, Susan P. and CRAIG, Samuel C. (2007). Advertising across cultures. In G. J. Tellis and T. Ambler (Eds.), The SAGE handbook of advertising (pp. 416-429). London: Sage Publications Ltd.
  • ELDEN, Müge ve BAKIR, Uğur (2010). Reklam çekicilikleri. İstanbul: İletişim Yayınları.
  • GANAHL, Dennis J.; PRINSEN, Thomas J.; NETZLEY, Sara, B. (2003). A content analysis of prime time commercials: A contextual framework of gender representation. Sex Roles, 49(9-10), 545-551.
  • GANGOLI, Geetanjali and REW, Martin (2011). Mothers-in-law against daughters-in-law: Domestic violence and legal discourses around mother-in-law violence against daughters-in-law in India. Women’s Studies International Forum, 34, 420–429.
  • GOLDMAN, Robert (1992). Reading ads socially. London: Routledge.
  • HAWKINS, Katherine and HANE, Audrey, C. (2000). Adolescents’ perceptions of print cigarette advertising: A case for counteradvertising. Journal of Health Communication, 5(1), 83-96.
  • HILL, Kyle (2017). Advertising management theory and practice. NY: Library Press.
  • HILL, Ronald P. and MORAN, Nora (2011). Social marketing meets interactive media: Lessons for the advertising community. International Journal of Advertising, 30(5), 815-838.
  • HOLM, Nicholas (2017). Advertising and consumer society: A critical introduction. London: Palgrave Macmillan.
  • JACKSON, Steven (2013). Reflections on communication and sport: On advertising and promotional culture. Communication & Sport, 1(1-2), 100-112.
  • JACKSON, Steven, J.; ANDREWS, David, L; SCHERER, Jay (2004). Introduction: The contemporary landscape of sport advertising. In S. J. Jackson and D. L. Andrews (Eds.), Sport, culture and advertising: Identities, commodities and the politics of representation (pp.1-23). Routledge.
  • KAĞITÇIBAŞI, Çiğdem (2012). Benlik, aile ve insan gelişimi: Kültürel psikoloji. İstanbul: Koç Üniversitesi Yayınları.
  • KARACA, Yasemin ve PAPATYA, Nurhan (2011). Reklamlardaki kadın imgesi: Ulusal televizyon reklamlarına ilişkin bir değerlendirme. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 16(3).
  • KIM, Myung-Hye (1996). Changing relationships between daughters-in-law and mothers-in-law in urban South Korea. Anthropological Quarterly, 179-192.
  • LAROSE, Robert and EASTIN, Matthew, S. (2004). A social cognitive theory of Internet uses and gratifications: Toward a new model of media attendance. Journal of Broadcasting & Electronic Media, 48(3), 358-377.
  • LEISS, William; KLINE, Stephen; JHALLY, Sut (1997). Social communication in advertising: Persons, products & images of well-being. New York: Routledge.
  • MAO, Qing; ZHU, Li-xia; SU, Xiao-yin (2011). A comparison of postnatal depression and related factors between Chinese new mothers and fathers. Journal of Clinical Nursing, 20(5-6), 645-652.
  • MAROTZ-BADEN, Ramona and COWAN, Deane (1987). Mothers-in-law and daughters-in-law: The effects of proximity on conflict and stress. Family Relations, 385-390.
  • MCFALL, Liz and MCFALL, Elizabeth, R. (2004). Advertising: A cultural economy. London: Sage Publications.
  • MERRIAM, Sharan B.; CAFFARELLA, Rosemary, S.; BAUMGARTNER, Lisa M. (2007). Learning in adulthood: A comprehensive guide. USA: John Wiley & Sons.
  • MERRILL, Deborah, M. (2007). Mothers-in-law and daughters-in-law: Understanding the relationship and what makes them friends or foe. Westport, CT: Praeger.
  • PRIELER, Michael; IVANOV, Alex; HAGIWARA, Shigeru (2017). The Representation of older people in East Asian television advertisements. The International Journal of Aging and Human Development, 85(1), 67-89.
  • RAMAN, Priya; HARWOOD, Jake; WEIS, Deborah; ANDERSON, Judith. L.; MILLER, Grace (2008). Portrayals of older adults in US and Indian magazine advertisements: A cross-cultural comparison. The Howard Journal of Communications, 19(3), 221-240.
  • RITTENOUR, Christine and SOLIZ, Jordan (2009). Communicative and relational dimensions of shared family identity and relational intentions in mother-in-law/daughter-in-law relationships: Developing a conceptual model for mother-in-law/daughter-in-law research. Western Journal of Communication, 73(1), 67-90.
  • RITTENOUR, Christine E. and KELLAS, Jody K. (2015). Making sense of hurtful mother-in-law messages: Applying attribution theory to the in-law triad. Communication Quarterly, 63(1), 62-80.
  • ROCHA, Everardo (2013). The woman in pieces: Advertising and the construction of feminine identity. SAGE Open, October-December: 1-12.
  • SCHROEDER, Jonathan E. and ZWICK, Detlev (2004). Mirrors of masculinity: Representation and identity in advertising images. Consumption Markets & Culture, 7(1), 21-52.
  • SHEEHAN, Kim, B. (2014). Controversies in contemporary advertising. USA: Sage Publications.
  • SHERRY, John, F. (1987). Advertising as a cultural system. In J. Umiker-Sebeok (Ed.), Marketing and semiotics: New directions in the study of signs for sale (pp. 441-461). Berlin: Mouton de Gruyter.
  • SONG, Yi and ZHANG, Yan B. (2012). Husbands’ conflict styles in Chinese mother / daughter-in-law conflicts: Daughters-in-Law's Perspectives. Journal of Family Communication, 12(1), 57-74.
  • STANKIEWICZ, Julie, M. and ROSSELLI, Francine (2008). Women as sex objects and victims in print advertisements. Sex Roles, 58(7-8), 579-589.
  • TAI, Susan H. C and CHAN, Ricky, Y. K. (2001). Cross-cultural studies on the information content of service advertising. Journal of Services Marketing, 15(7), 547-564.
  • TSAI, Wanhsiu, S. (2010). Family man in advertising? A content analysis of male domesticity and fatherhood in Taiwanese commercials. Asian Journal of Communication, 20(4), 423-439.
  • ÜNEY, Rıdvan (2016). Gelin kaynana neden anlaşamaz? http://www.haberturk.com/yasam/haber/1233857-gelin-kaynana-neden-anlasamaz (Erişim Tarihi: 10.01.2018).
  • WANG, D. I. N. G. and JIN'AN, Hou (2008). A study of the verbal conflict between mother and daughter-in-law in Desperate Housewives. Cross-Cultural Communication, 4(1), 1-7.
  • WHARTON, Chris (2013). Introduction - Advertising as culture. In C. Wharton (Ed.), Advertising as culture (pp. 1-11). Bristol: Intellect.
  • YAKALI-ÇAMOĞLU, Dikmen (2007). Turkish family narratives: The relationships between mothers-and daughters-in-law. Journal of Family History, 32(2), 161-178.
  • ZHANG, Yi (2015). Take my mother-in-law… Please!. Journal of Family and Economic Issues, 36(4), 633-645.
Toplam 46 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Ayça Çekiç Akyol

Mevlüt Akyol 0000-0002-2195-1652

Özgür Kılınç 0000-0002-8697-162X

Yayımlanma Tarihi 29 Mart 2019
Gönderilme Tarihi 11 Temmuz 2018
Yayımlandığı Sayı Yıl 2019 Cilt: 7 Sayı: 1

Kaynak Göster

APA Çekiç Akyol, A., Akyol, M., & Kılınç, Ö. (2019). TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 7(1), 131-154. https://doi.org/10.19145/e-gifder.442665
AMA Çekiç Akyol A, Akyol M, Kılınç Ö. TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME. e-gifder. Mart 2019;7(1):131-154. doi:10.19145/e-gifder.442665
Chicago Çekiç Akyol, Ayça, Mevlüt Akyol, ve Özgür Kılınç. “TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME”. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 7, sy. 1 (Mart 2019): 131-54. https://doi.org/10.19145/e-gifder.442665.
EndNote Çekiç Akyol A, Akyol M, Kılınç Ö (01 Mart 2019) TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 7 1 131–154.
IEEE A. Çekiç Akyol, M. Akyol, ve Ö. Kılınç, “TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME”, e-gifder, c. 7, sy. 1, ss. 131–154, 2019, doi: 10.19145/e-gifder.442665.
ISNAD Çekiç Akyol, Ayça vd. “TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME”. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 7/1 (Mart 2019), 131-154. https://doi.org/10.19145/e-gifder.442665.
JAMA Çekiç Akyol A, Akyol M, Kılınç Ö. TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME. e-gifder. 2019;7:131–154.
MLA Çekiç Akyol, Ayça vd. “TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME”. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, c. 7, sy. 1, 2019, ss. 131-54, doi:10.19145/e-gifder.442665.
Vancouver Çekiç Akyol A, Akyol M, Kılınç Ö. TOPLUMSAL ROLLERDEKİ ÇATIŞMANIN TELEVİZYON REKLAMLARINDA KULLANIMI: GELİN-KAYNANA ÇATIŞMASININ REKLAMLARDAKİ SUNUMU ÜZERİNE BİR DEĞERLENDİRME. e-gifder. 2019;7(1):131-54.