Araştırma Makalesi
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HALKLA İLİŞKİLER OKUMA FİKRİ ARDINDA YATAN ALGI VE KİŞİSEL DEĞERLENDİRMELER

Yıl 2020, Cilt: 8 Sayı: 1, 188 - 211, 28.03.2020
https://doi.org/10.19145/e-gifder.640371

Öz











Bu makale, başta halkla ilişkiler alanı özelinde olmak üzere, branş seçimi alanyazınına katkıda bulunmayı amaçlamaktadır. Makalede, öncelikle branş seçimi alanında yapılmış çalışmaların genel bir özeti sunulmakta, daha sonra halkla ilişkiler okuma kararına dair çalışmalar ele alınmaktadır. Öğrencilerin lisans eğitiminde halkla ilişkiler okuma kararları ve farklı sınıflardaki halkla ilişkiler öğrencilerinin mesleğe dair algılarının nasıl farklılaştığı hakkında olgubilim desenini kullanan Türkiye’de yapılmış nitel bir araştırma sunmaktadır. Bulgular, ilgili fenomen olan ‘halkla ilişkiler okuma fikri’ ne dair görüşmecilerin algı ve deneyimlerini temsil eden yedi tema halinde sunulmuştur. Sonuçlar; öne çıkan referans kaynaklarının (kişiler ve medya), kariyer-odaklı nedenlerin, beklenen kazanımların ve kişinin kendisi ve iş arasında algıladığı uyumun halkla ilişkiler okuma kararının ardındaki belirleyiciler oluğunu göstermiştir. Bir başka sonuç, öğrencilerin lisans yıllarında ilerledikçe halkla ilişkiler ile ilgili doğru olmayan algılarının azaldığı ve etik kaygılarının yükseldiğidir. Ayrıca, staj deneyiminin öğrencilerin meslek ile ilgili algılarını değiştirmesi dolayısıyla, halkla ilişkiler eğitiminde önemli bir rolü olduğu sonucuna ulaşılmıştır. 

Kaynakça

  • AKIN, Sibel; YILDIRIM, Ali; GOODWIN, A. Lin (2016). Classroom Management through the Eyes of Elementary Teachers in Turkey: A Phenomenological Study, Educational Sciences: Theory and Practice, 16(3), p. 771-797.
  • ARCEO, Alfredo (2004). Public Relations in Spain: An Introduction, Public Relations Review, 30(3), p. 293-302.
  • BERGER, Mark C. (1988). Predicted Future Earnings and Choice of College Major, ILR Review, 41(3), p. 418-429.
  • BOWEN, Glenn A. (2008). Naturalistic Inquiry and the Saturation Concept: A Research Note, Qualitative Research, 8(1), p. 137-152.
  • BOWEN, Shannon A. (2003). ‘I Thought It Would be More Glamorous’: Preconceptions and Misconceptions among Students in the Public Relations Principles Course, Public Relations Review, 29(2), p. 199-214.
  • BOWEN, Shannon A. (2009). All Glamour, No Substance? How Public Relations Majors and Potential Majors in an Exemplar Program View the Industry and Function, Public Relations Review, 35(4), p. 402-410.
  • BROWN, Kenon A.; WHITE, Candace; WAYMER, Damion (2011). African-American Students’ Perceptions of Public Relations Education and Practice: Implications for Minority Recruitment, Public Relations Review, 37(5), p. 522-529.
  • CRESWELL, John W. (2007). Qualitative Inquiry and Research Design: Choosing Among Five Approaches, 2nd Edition, USA: Sage Publications.
  • CRESWELL, John W.; HANSON, William E.; CLARK PLANO, Vicki L.; MORALES, Alejandro (2007). Qualitative research designs: Selection and implementation, The counseling psychologist, 35(2), 236-264.
  • DOWNEY, James P.; MCGAUGHE, Ronnie; ROACH, David (2009). MIS versus Computer Science: An Empirical Comparison of the Influences on the Students' Choice of Major, Journal of Information Systems Education, 20(3), p. 357.
  • GALOTTI, Kathleen M. and KOZBERG, Steven F. (1987). Older Adolescents' Thinking about Academic/Vocational and Interpersonal Commitments, Journal of Youth and Adolescence, 16(4), p. 313-330.
  • GIBSON, William, J. and BROWN, Andrew. (2009). Working with Qualitative Data, London: Sage Publications.
  • GLEESON, D. J. (2013). Undergraduate Students’ Perceptions of Public Relations: An Australian Study, PRism 9(1), http://www.prismjournal.org/homepage.html.
  • HOAG, Anne; GRANT, August E.; CARPENTER, Serena (2017). Impact of Media on Major Choice: Survey of Communication Undergraduates, Nacada Journal, 37(1), p. 5-14.
  • HOLLAND, John L. (1973). Making Vocational Choices: A Theory of Careers, New York: Prentice-Hall.
  • HOLLAND, John L. (1997). Making Vocational Choices: A Theory of Vocational Personalities and Work Environments, 3rd Edition, Odessa FL: Psychological Assessment Resources.
  • HOLSTI, Ole R. (1969). Content Analysis for the Social Sciences and Humanities. Don Mills: Addison-Wesley.
  • KANNAN-NARASIMHAN, Rangapriya (2014). Organizational Ingenuity in Nascent Innovations: Gaining Resources and Legitimacy through Unconventional Actions. Organization Studies, 35(4), p. 483-509.
  • KOÇ, Fatih; ALNIAÇIK, Ümit; ÇETİN, Oktay (2017). Halkla Ilişkiler Öğrencilerinin Mesleğe Bakışı: Birey-Meslek Uyumu Açısından Bir Değerlendirme, Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 3(3), p. 1-7.
  • KOÇYİĞİT, Murat; AKTAN, Ercan; ÇAKMAK, Veysel (2018). İletişim Fakültesi Halkla İlişkiler ve Tanıtım Bölümü Öğrencilerinin Halkla İlişkiler Kavramına İlişkin Metaforik Algılarının İncelenmesi, Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 21(2), s. 158-172.
  • L’ETANG, Jacquie (1999). Public Relations Education in Britain: An Historical Review in the Context of Professionalisation, Public Relations Review, 25(3), p. 261-289.
  • LARKIN, Judith E.; LAPORT, Kate A.; PINES, Harvey A. (2007). Job Choice and Career Relevance for Today's College Students, Journal of Employment Counseling, 44(2), p. 86-94.
  • LINCOLN, Yvonna S. and GUBA, Egon G. (1985). Naturalistic Inquiry, Newbury Park, CA: Sage Publications.
  • MALGWI, Charles A.; HOWE, Martha A.; BURNABY, Priscilla A. (2005). Influences on Students' Choice of College Major, Journal of Education for Business, 80(5), p. 275-282.
  • MONTMARQUETTE, Claude; CANNING, Kathy; MAHSEREDJIAN, Sophie (2002). How Do Young People Choose College Majors? Economics of Education Review, 21(6), p. 543-556.
  • PATTON, Michael Q. (2005). Qualitative Research, (Editors), Brian S. Everitt and David C. Howell, Encyclopedia of Statistics in Behavioral Science, Chichester: John Wiley & Sons, Ltd., p. 1633-1636.
  • PIKE, Gary R. (2006). Vocational Preferences and College Expectations: An Extension of Holland’s Principle of Self-selection, Research in Higher Education, 47(5), p. 591-612.
  • POLKINGHORNE, Donald E. (1989). Phenomenological Research Methods, (Editors), Valle Ronald S. and Halling Steen, Existential-Phenomenological Perspectives in Psychology, Boston, MA: Springer, p. 41-60.
  • SANDELOWSKI, Margarete (1997). “To Be of Use”: Enhancing the Utility of Qualitative Research, Nursing Outlook, 45(3), p. 125-132.
  • SANDERS, Patricia (1982). Phenomenology: A New Way of Viewing Organizational Research, Academy of Management Review, 7(3), p. 353-360.
  • SIMPSON, Jacqueline C. (2003). Mom Matters: Maternal Influence on the Choice of Academic Major, Sex Roles, 48(9-10), p. 447-460.
  • SOLMAZ, Başak; URHAN TORUN, Bahar; TARAKÇI, Havva Nur; YÜKSEK, Öznur (2017). Halkla İlişkiler Eğitimi Üzerine Bir Değerlendirme: Selçuk Üniversitesi Öğrencilerinin Gözünden Halkla İlişkiler Eğitimi, Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 38, p. 256-272.
  • SRIRAMESH, Krishnamurthy (2003). The Dire Need for Multiculturalism in Public Relations Education: An Asian Perspective, Journal of Communication Management, 7(1), p. 54-70.
  • STARKS, Helene and BROWN TRINIDAD, Susan (2007). Choose Your Method: A Comparison of Phenomenology, Discourse Analysis, and Grounded Theory, Qualitative Health Research, 17(10), p. 1372-1380.
  • TEKVAR, Sırma Oya (2018). Karabük Üniversitesi Halkla İlişkiler Öğrencileri Eğitimleri Hakkında Ne Düşünüyor? İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 7(5), p. 134-153.
  • URAP-UNIVERSITY RANKING BY ACADEMIC PERSORMANCE; (2019), “2019-2020 URAP Türkiye Sıralaması Basın Açıklaması”, http://tr.urapcenter.org/2019/, Erişim Tarihi: 12.10.2019.
  • VAN MANEN, Max (1990). Researching Lived Experience: Human Science for an Action Sensitive Pedagogy, Ontario, Canada: University of Western Ontario.
  • YÜKSEKÖĞRETİM BİLGİ YÖNETİM SİSTEMİ; (2019), “Bölümler Hakkında Genel Bilgiler”, https://istatistik.yok.gov.tr/, Erişim Tarihi:10.10.2019.
  • YÜKSEKÖĞRETİM KURULU; (2019), “YÖK Lisans Programları Atlası”, https://yokatlas.yok.gov.tr/lisans.php?y=103410315, Erişim Tarihi:10.10.2019.

THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND

Yıl 2020, Cilt: 8 Sayı: 1, 188 - 211, 28.03.2020
https://doi.org/10.19145/e-gifder.640371

Öz











This paper aims to contribute to the literature on the choice of major and in particular to the choice of a major in public relations. The paper first summarizes the literature on the broad area of choice of major and then on the decision of studying public relations. It presents a phenomenological qualitative research in the empirical setting of Turkey to understand how bachelor degree students decide to study public relations and how the perceptions of students at different years of study change. Findings clustered into seven themes representing the perceptions and experiences of informants about the phenomenon of interest ‘the idea of studying public relations’. Results show that salient referents (people and media), career-oriented reasons, expected earnings and perceived compatibility with the job are effective determinants on the choice of studying public relations. Results also show that misperceptions about public relations decrease and ethical considerations increase in the latter years of study. Furthermore, internship turned out to have a critical role during the public relations education since this experience changes students’ perspectives about the profession, mostly leading to disappointments.

Kaynakça

  • AKIN, Sibel; YILDIRIM, Ali; GOODWIN, A. Lin (2016). Classroom Management through the Eyes of Elementary Teachers in Turkey: A Phenomenological Study, Educational Sciences: Theory and Practice, 16(3), p. 771-797.
  • ARCEO, Alfredo (2004). Public Relations in Spain: An Introduction, Public Relations Review, 30(3), p. 293-302.
  • BERGER, Mark C. (1988). Predicted Future Earnings and Choice of College Major, ILR Review, 41(3), p. 418-429.
  • BOWEN, Glenn A. (2008). Naturalistic Inquiry and the Saturation Concept: A Research Note, Qualitative Research, 8(1), p. 137-152.
  • BOWEN, Shannon A. (2003). ‘I Thought It Would be More Glamorous’: Preconceptions and Misconceptions among Students in the Public Relations Principles Course, Public Relations Review, 29(2), p. 199-214.
  • BOWEN, Shannon A. (2009). All Glamour, No Substance? How Public Relations Majors and Potential Majors in an Exemplar Program View the Industry and Function, Public Relations Review, 35(4), p. 402-410.
  • BROWN, Kenon A.; WHITE, Candace; WAYMER, Damion (2011). African-American Students’ Perceptions of Public Relations Education and Practice: Implications for Minority Recruitment, Public Relations Review, 37(5), p. 522-529.
  • CRESWELL, John W. (2007). Qualitative Inquiry and Research Design: Choosing Among Five Approaches, 2nd Edition, USA: Sage Publications.
  • CRESWELL, John W.; HANSON, William E.; CLARK PLANO, Vicki L.; MORALES, Alejandro (2007). Qualitative research designs: Selection and implementation, The counseling psychologist, 35(2), 236-264.
  • DOWNEY, James P.; MCGAUGHE, Ronnie; ROACH, David (2009). MIS versus Computer Science: An Empirical Comparison of the Influences on the Students' Choice of Major, Journal of Information Systems Education, 20(3), p. 357.
  • GALOTTI, Kathleen M. and KOZBERG, Steven F. (1987). Older Adolescents' Thinking about Academic/Vocational and Interpersonal Commitments, Journal of Youth and Adolescence, 16(4), p. 313-330.
  • GIBSON, William, J. and BROWN, Andrew. (2009). Working with Qualitative Data, London: Sage Publications.
  • GLEESON, D. J. (2013). Undergraduate Students’ Perceptions of Public Relations: An Australian Study, PRism 9(1), http://www.prismjournal.org/homepage.html.
  • HOAG, Anne; GRANT, August E.; CARPENTER, Serena (2017). Impact of Media on Major Choice: Survey of Communication Undergraduates, Nacada Journal, 37(1), p. 5-14.
  • HOLLAND, John L. (1973). Making Vocational Choices: A Theory of Careers, New York: Prentice-Hall.
  • HOLLAND, John L. (1997). Making Vocational Choices: A Theory of Vocational Personalities and Work Environments, 3rd Edition, Odessa FL: Psychological Assessment Resources.
  • HOLSTI, Ole R. (1969). Content Analysis for the Social Sciences and Humanities. Don Mills: Addison-Wesley.
  • KANNAN-NARASIMHAN, Rangapriya (2014). Organizational Ingenuity in Nascent Innovations: Gaining Resources and Legitimacy through Unconventional Actions. Organization Studies, 35(4), p. 483-509.
  • KOÇ, Fatih; ALNIAÇIK, Ümit; ÇETİN, Oktay (2017). Halkla Ilişkiler Öğrencilerinin Mesleğe Bakışı: Birey-Meslek Uyumu Açısından Bir Değerlendirme, Balkan ve Yakın Doğu Sosyal Bilimler Dergisi, 3(3), p. 1-7.
  • KOÇYİĞİT, Murat; AKTAN, Ercan; ÇAKMAK, Veysel (2018). İletişim Fakültesi Halkla İlişkiler ve Tanıtım Bölümü Öğrencilerinin Halkla İlişkiler Kavramına İlişkin Metaforik Algılarının İncelenmesi, Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 21(2), s. 158-172.
  • L’ETANG, Jacquie (1999). Public Relations Education in Britain: An Historical Review in the Context of Professionalisation, Public Relations Review, 25(3), p. 261-289.
  • LARKIN, Judith E.; LAPORT, Kate A.; PINES, Harvey A. (2007). Job Choice and Career Relevance for Today's College Students, Journal of Employment Counseling, 44(2), p. 86-94.
  • LINCOLN, Yvonna S. and GUBA, Egon G. (1985). Naturalistic Inquiry, Newbury Park, CA: Sage Publications.
  • MALGWI, Charles A.; HOWE, Martha A.; BURNABY, Priscilla A. (2005). Influences on Students' Choice of College Major, Journal of Education for Business, 80(5), p. 275-282.
  • MONTMARQUETTE, Claude; CANNING, Kathy; MAHSEREDJIAN, Sophie (2002). How Do Young People Choose College Majors? Economics of Education Review, 21(6), p. 543-556.
  • PATTON, Michael Q. (2005). Qualitative Research, (Editors), Brian S. Everitt and David C. Howell, Encyclopedia of Statistics in Behavioral Science, Chichester: John Wiley & Sons, Ltd., p. 1633-1636.
  • PIKE, Gary R. (2006). Vocational Preferences and College Expectations: An Extension of Holland’s Principle of Self-selection, Research in Higher Education, 47(5), p. 591-612.
  • POLKINGHORNE, Donald E. (1989). Phenomenological Research Methods, (Editors), Valle Ronald S. and Halling Steen, Existential-Phenomenological Perspectives in Psychology, Boston, MA: Springer, p. 41-60.
  • SANDELOWSKI, Margarete (1997). “To Be of Use”: Enhancing the Utility of Qualitative Research, Nursing Outlook, 45(3), p. 125-132.
  • SANDERS, Patricia (1982). Phenomenology: A New Way of Viewing Organizational Research, Academy of Management Review, 7(3), p. 353-360.
  • SIMPSON, Jacqueline C. (2003). Mom Matters: Maternal Influence on the Choice of Academic Major, Sex Roles, 48(9-10), p. 447-460.
  • SOLMAZ, Başak; URHAN TORUN, Bahar; TARAKÇI, Havva Nur; YÜKSEK, Öznur (2017). Halkla İlişkiler Eğitimi Üzerine Bir Değerlendirme: Selçuk Üniversitesi Öğrencilerinin Gözünden Halkla İlişkiler Eğitimi, Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 38, p. 256-272.
  • SRIRAMESH, Krishnamurthy (2003). The Dire Need for Multiculturalism in Public Relations Education: An Asian Perspective, Journal of Communication Management, 7(1), p. 54-70.
  • STARKS, Helene and BROWN TRINIDAD, Susan (2007). Choose Your Method: A Comparison of Phenomenology, Discourse Analysis, and Grounded Theory, Qualitative Health Research, 17(10), p. 1372-1380.
  • TEKVAR, Sırma Oya (2018). Karabük Üniversitesi Halkla İlişkiler Öğrencileri Eğitimleri Hakkında Ne Düşünüyor? İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 7(5), p. 134-153.
  • URAP-UNIVERSITY RANKING BY ACADEMIC PERSORMANCE; (2019), “2019-2020 URAP Türkiye Sıralaması Basın Açıklaması”, http://tr.urapcenter.org/2019/, Erişim Tarihi: 12.10.2019.
  • VAN MANEN, Max (1990). Researching Lived Experience: Human Science for an Action Sensitive Pedagogy, Ontario, Canada: University of Western Ontario.
  • YÜKSEKÖĞRETİM BİLGİ YÖNETİM SİSTEMİ; (2019), “Bölümler Hakkında Genel Bilgiler”, https://istatistik.yok.gov.tr/, Erişim Tarihi:10.10.2019.
  • YÜKSEKÖĞRETİM KURULU; (2019), “YÖK Lisans Programları Atlası”, https://yokatlas.yok.gov.tr/lisans.php?y=103410315, Erişim Tarihi:10.10.2019.
Toplam 39 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Deniz Maden 0000-0001-8728-8315

Yayımlanma Tarihi 28 Mart 2020
Gönderilme Tarihi 31 Ekim 2019
Yayımlandığı Sayı Yıl 2020 Cilt: 8 Sayı: 1

Kaynak Göster

APA Maden, D. (2020). THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, 8(1), 188-211. https://doi.org/10.19145/e-gifder.640371
AMA Maden D. THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND. e-gifder. Mart 2020;8(1):188-211. doi:10.19145/e-gifder.640371
Chicago Maden, Deniz. “THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND”. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 8, sy. 1 (Mart 2020): 188-211. https://doi.org/10.19145/e-gifder.640371.
EndNote Maden D (01 Mart 2020) THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 8 1 188–211.
IEEE D. Maden, “THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND”, e-gifder, c. 8, sy. 1, ss. 188–211, 2020, doi: 10.19145/e-gifder.640371.
ISNAD Maden, Deniz. “THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND”. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi 8/1 (Mart 2020), 188-211. https://doi.org/10.19145/e-gifder.640371.
JAMA Maden D. THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND. e-gifder. 2020;8:188–211.
MLA Maden, Deniz. “THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND”. Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi, c. 8, sy. 1, 2020, ss. 188-11, doi:10.19145/e-gifder.640371.
Vancouver Maden D. THE IDEA OF STUDYING PUBLIC RELATIONS: PERCEPTIONS AND PERSONAL EVALUATIONS THAT LIE BEHIND. e-gifder. 2020;8(1):188-211.