Nowadays, the impact of social media over the Internet has changed our way of shopping, is formed of
new consumption areas. One of them is the power, which brings together consumers and local companies, "the
group purchasing sites." The purpose of this study, in "group purchasing sites" promotion of businesses how they
affected by this and determine their satisfaction. This study includes these promotions publisher sites from the
first day it came into use in Turkey, the group purchasing promotions, increasing their turnover reached its
highest level up the time period of development In this context, the "group purchasing sites," has already started
to provide services and those active in the selected criterion Groupon/Şehir Fırsatı, Grupfoni, Grupanya,
Markapon sites in Istanbul, Ankara and Izmir, promotions have been included in published research businesses.
Research is limited to the period between 2010 April and 2010 December. Research method is survey via e-mail.
The study, in "group purchasing sites" promotion of businesses that announced plans for the future, promotion of
these sites will continue to publish or they would not and suggest that conclusions about the sustainability of the
promotion system.
Birincil Dil | Türkçe |
---|---|
Konular | İletişim ve Medya Çalışmaları |
Bölüm | Araştırma Makaleleri |
Yazarlar | |
Yayımlanma Tarihi | 31 Aralık 2012 |
Gönderilme Tarihi | 1 Aralık 2012 |
Yayımlandığı Sayı | Yıl 2012 Cilt: 2 Sayı: 2 |