BibTex RIS Kaynak Göster

Yıl 2003, Cilt: 3 Sayı: 1, 119 - 137, 01.05.2003

Kaan Yaralıoğlu Haluk Köksal

Öz

Bu çalis mada bir tahminleme ve karar verme teknigi olarak gelis tirilen Analitik Hiyerars i Proses (AHP) teknigi, yeni ürün fikirlerinin degerlendirilmesi amac iyla yeniden gِozden geçirilmistir. Bu amaçla AHP algoritmasi, yeni ürün fikirlerinin degerlendirilmesine uygun bir karar hiyerar sisi ile birlikte düzenlenerek olu sturulan model bir ornek üzerinde coِzülmus tür

Kaynakça

  • ARMACOST, R. L., (1994): “Identification of Determinant Attributes Using The Analytic Hierarchy Process”, Journal of Academy of Marketing Science, Fall, Vol. 22, pp. 383.
  • CALANTONE, Roger J., BENEDETTO , C. Anthony Di and SCHMİDT, Jeffrey B. (1999): “Using the Analytic Hierarchy process in New Product Screening” The Journal of Product Innovation Management, Vol. 16, pp. 65-76.
  • COOPER, R. G., (1984): “The Impact of New Product Strategies”, Industrial Marketing Management, Vol. 12, pp. 243-256.
  • COOPER, R. G., KLEİNSCHMİDT, Elko (1986): “An Investigation into the New Product Process: Steps, Deficiencies, and Impact” The Journal Product of Innovation Management, Vol. 13, pp. 71-85.
  • COOPER, R. G., KLEİNSCHMİDT, Elko (1988):“Resource Allocation in the New Product Process”, Industrial Marketing Management, Vol.17, pp.249-262.
  • COOPER, Robert G., (1994): “New Products: The Factors that Drive Success”, International Marketing Review, Vol. 11, pp. 60-76.
  • CRAWFORD, C. Merle, (1979): “New Product Failure Rates-facts and fallacies”, Research Management, September, pp. 9-13.
  • DWYER, Larry and MELLOR, Robert (1991): “Organizational Environment, New Product Process Activities, and Project Outcomes”, The Journal of Product Innovation Management, Vol. 8, pp. 39-48.
  • EDGETT, Scott, SHİPLEY,David and FORBES,Giles (1992): “Japanese and British Companies Compared: Contributing factors to Success and Failure in NPD”, The Journal of Product Innovation Management, Vol. 19, pp. 3-10.
  • JOHNE, Axel and SNELSON,Patricia (1987): “Innovate or Die”, Management Today, November, pp. 133.
  • KOِKSAL, Mehmet Haluk (1996): “The Critical Marketing success and Failure Factors in New Product development in the UK Electronics Industry” Unpublished Phd Thesis, University of Exeter, September.
  • MİN, H. (1994): “Location Analysis of International Consolidation Terminals Using the Analytic Hierarchy Process”, Journal of Business Logistics, Vol. 15, pp. 20-25.
  • MONTOYA, Mitzi M. and CALANTONE, Roger (1994):“Determinants of New Product Performance: A Review and Meta Analysis”, The Journal of Product Innovation Management, Vol.11, pp.397-417.
  • PAGE, Albert L. (1993): “Assessing New Product Development Practices and Performance: Establishing Crucial norms”, The Journal of Product Innovation Management, Vol. 10, pp. 273-290.
  • PARTOVİ, Fariborz Y. (1994): “Determining What to Benchmark: An Analytic HierarchyProcess Approach”, International Journal of Operations & Production Management, Vol. 14, pp .25-39.
  • SAATY, T. L. (1980): Analytic Hierarchy Process, McGraw Hill, New York.
  • SAATY, T. L. (1990): Multi-criteria Decision Making: Analytic Hierarchy Process, RWS Publications, Pittsburgh.
  • TECK, M. C. , MENG, C. C., CHEE, B. O.and Theong, H. T. (1997): “Analytical Procedures for New and Matured Industries”, Managerial Auditing Journal, Vol. 12/3, pp. 123-134.
  • THOMAS, Robert J. (1993): New Product Development: Managing and Forecasting Strategic Success, John Wiley and Sons Inc., New York.
  • YARALIOĞLU, K. (1999): “Analitik Hiyerars i Proses (AHP) Modeli ile Genel Seçim Sonuçlari ni n Ongoِrülmesi”, 4. Ulusal Ekonometri ve Istatistik Sempozyumu, pp. 981- 997, Antalya.
  • YARALIOĞLU,K. (2001) : “Performans Degerlendirmede Analitik Hiyerars i Proses”, DEU. Iktisadi ve Idari Bilimler Fakültesi Dergisi, Cilt 16, Say 1, pp. 137-145, Izmir,
  • ZHUANG, Lee, WİLLİAMSON,David and CARTER, Mike (1999): “Innovate or LiquidateAre All Organisations Convinced? A twophased study into the innovation process”, Management Decision, Vol. 37, pp. 57-71.

ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS

Yıl 2003, Cilt: 3 Sayı: 1, 119 - 137, 01.05.2003

Kaan Yaralıoğlu Haluk Köksal

Öz

In this study, Analytic Hierarchy Process (AHP), that was developed as an estimation and decisionmaking technique for managers, is reviewed for the evaluation of new product ideas. The AHP algorithm is solved on a hypothetical example consistent with the hierarchy developed to evaluate new product ideas

Kaynakça

  • ARMACOST, R. L., (1994): “Identification of Determinant Attributes Using The Analytic Hierarchy Process”, Journal of Academy of Marketing Science, Fall, Vol. 22, pp. 383.
  • CALANTONE, Roger J., BENEDETTO , C. Anthony Di and SCHMİDT, Jeffrey B. (1999): “Using the Analytic Hierarchy process in New Product Screening” The Journal of Product Innovation Management, Vol. 16, pp. 65-76.
  • COOPER, R. G., (1984): “The Impact of New Product Strategies”, Industrial Marketing Management, Vol. 12, pp. 243-256.
  • COOPER, R. G., KLEİNSCHMİDT, Elko (1986): “An Investigation into the New Product Process: Steps, Deficiencies, and Impact” The Journal Product of Innovation Management, Vol. 13, pp. 71-85.
  • COOPER, R. G., KLEİNSCHMİDT, Elko (1988):“Resource Allocation in the New Product Process”, Industrial Marketing Management, Vol.17, pp.249-262.
  • COOPER, Robert G., (1994): “New Products: The Factors that Drive Success”, International Marketing Review, Vol. 11, pp. 60-76.
  • CRAWFORD, C. Merle, (1979): “New Product Failure Rates-facts and fallacies”, Research Management, September, pp. 9-13.
  • DWYER, Larry and MELLOR, Robert (1991): “Organizational Environment, New Product Process Activities, and Project Outcomes”, The Journal of Product Innovation Management, Vol. 8, pp. 39-48.
  • EDGETT, Scott, SHİPLEY,David and FORBES,Giles (1992): “Japanese and British Companies Compared: Contributing factors to Success and Failure in NPD”, The Journal of Product Innovation Management, Vol. 19, pp. 3-10.
  • JOHNE, Axel and SNELSON,Patricia (1987): “Innovate or Die”, Management Today, November, pp. 133.
  • KOِKSAL, Mehmet Haluk (1996): “The Critical Marketing success and Failure Factors in New Product development in the UK Electronics Industry” Unpublished Phd Thesis, University of Exeter, September.
  • MİN, H. (1994): “Location Analysis of International Consolidation Terminals Using the Analytic Hierarchy Process”, Journal of Business Logistics, Vol. 15, pp. 20-25.
  • MONTOYA, Mitzi M. and CALANTONE, Roger (1994):“Determinants of New Product Performance: A Review and Meta Analysis”, The Journal of Product Innovation Management, Vol.11, pp.397-417.
  • PAGE, Albert L. (1993): “Assessing New Product Development Practices and Performance: Establishing Crucial norms”, The Journal of Product Innovation Management, Vol. 10, pp. 273-290.
  • PARTOVİ, Fariborz Y. (1994): “Determining What to Benchmark: An Analytic HierarchyProcess Approach”, International Journal of Operations & Production Management, Vol. 14, pp .25-39.
  • SAATY, T. L. (1980): Analytic Hierarchy Process, McGraw Hill, New York.
  • SAATY, T. L. (1990): Multi-criteria Decision Making: Analytic Hierarchy Process, RWS Publications, Pittsburgh.
  • TECK, M. C. , MENG, C. C., CHEE, B. O.and Theong, H. T. (1997): “Analytical Procedures for New and Matured Industries”, Managerial Auditing Journal, Vol. 12/3, pp. 123-134.
  • THOMAS, Robert J. (1993): New Product Development: Managing and Forecasting Strategic Success, John Wiley and Sons Inc., New York.
  • YARALIOĞLU, K. (1999): “Analitik Hiyerars i Proses (AHP) Modeli ile Genel Seçim Sonuçlari ni n Ongoِrülmesi”, 4. Ulusal Ekonometri ve Istatistik Sempozyumu, pp. 981- 997, Antalya.
  • YARALIOĞLU,K. (2001) : “Performans Degerlendirmede Analitik Hiyerars i Proses”, DEU. Iktisadi ve Idari Bilimler Fakültesi Dergisi, Cilt 16, Say 1, pp. 137-145, Izmir,
  • ZHUANG, Lee, WİLLİAMSON,David and CARTER, Mike (1999): “Innovate or LiquidateAre All Organisations Convinced? A twophased study into the innovation process”, Management Decision, Vol. 37, pp. 57-71.
Toplam 22 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA72KZ99CN
Bölüm Araştırma Makalesi
Yazarlar

Kaan Yaralıoğlu Bu kişi benim

Haluk Köksal Bu kişi benim

Yayımlanma Tarihi 1 Mayıs 2003
Yayımlandığı Sayı Yıl 2003 Cilt: 3 Sayı: 1

Kaynak Göster

APA Yaralıoğlu, K., & Köksal, H. (2003). ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. Ege Academic Review, 3(1), 119-137.
AMA Yaralıoğlu K, Köksal H. ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. eab. Mayıs 2003;3(1):119-137.
Chicago Yaralıoğlu, Kaan, ve Haluk Köksal. “ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS”. Ege Academic Review 3, sy. 1 (Mayıs 2003): 119-37.
EndNote Yaralıoğlu K, Köksal H (01 Mayıs 2003) ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. Ege Academic Review 3 1 119–137.
IEEE K. Yaralıoğlu ve H. Köksal, “ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS”, eab, c. 3, sy. 1, ss. 119–137, 2003.
ISNAD Yaralıoğlu, Kaan - Köksal, Haluk. “ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS”. Ege Academic Review 3/1 (Mayıs 2003), 119-137.
JAMA Yaralıoğlu K, Köksal H. ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. eab. 2003;3:119–137.
MLA Yaralıoğlu, Kaan ve Haluk Köksal. “ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS”. Ege Academic Review, c. 3, sy. 1, 2003, ss. 119-37.
Vancouver Yaralıoğlu K, Köksal H. ANALYTIC HIERARCHY PROCESS AS A MANAGERIAL DECISION TOOL IN THE EVALUATION OF NEW PRODUCT IDEAS. eab. 2003;3(1):119-37.