Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations

Özgür Özmen

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Rekabetçi Konumlanmanın Ötesinde: Çağdaş Örgütler için Bütünleşik Stratejik Uyum Çerçevesinin Geliştirilmesi (BSUÇ)

Öz

Stratejik yönetim yazını, yarım asrı aşkın birikime rağmen köklü bir parçalanmışlık sorunuyla yüz yüze kalmaktadır. Rekabetçi konumlanma, örgütsel yetkinlikler, kurumsal meşruiyet, dijital yönetişim, sürdürülebilirlik ve stratejik dayanıklılık; birbirinden büyük ölçüde kopuk araştırma programları olarak gelişmiş, aralarındaki dinamik etkileşimler ise yeterince kuramlaştırılamamıştır. Bu çalışma söz konusu boşluğu doğrudan hedef alarak, altı birbirine bağımlı boyutu bütünleştiren Bütünleşik Stratejik Uyum Çerçevesi'ni (BSUÇ) öne sürmektedir. Çerçeve; Porter'ın rekabetçi strateji yaklaşımı, Kaynak Temelli Yaklaşım, Kurumsal Kuram ve Sistemler Kuramı üzerine inşa edilmiş; güncel dijital yönetişim ve sürdürülebilirlik yazınıyla genişletilmiştir. Kavramsal derleme ve karşılaştırmalı vaka çözümlemesine dayanan çalışma, Tesco, Komatsu, The Body Shop ve Oxfam vakalarını farklı sektörel ve kurumsal bağlamlarda analitik olarak değerlendirmektedir. Temel bulgu, uzun vadeli rekabet üstünlüğünün tek bir stratejik değişkeni optimize etmekten değil, altı boyut arasındaki dinamik uyumun bütünsel bir özelliği olarak ortaya çıktığından ibarettir. Herhangi bir boyuttaki yetersizlik, geri kalan beşinin katkısını sınırlandırmaktadır. Çalışma, hem kuramsal bütünleşme hem de uygulamaya yönelik tanısal bir araç sunarak alanyazına özgün bir katkı sağlamayı amaçlamaktadır.

Anahtar Kelimeler

1- Stratejik Uyum 2- Bütünleşik Çerçeve, 3- Kurumsal Meşruiyet, 4- Dijital Yönetişim, 5- Örgütsel Dayanıklılık

Destekleyen Kurum

Bu çalışma herhangi bir kurum, kuruluş veya fon sağlayıcı tarafından desteklenmemiştir.

Proje Numarası

002

Etik Beyan

Bu çalışma kavramsal derleme ve karşılaştırmalı vaka analizi niteliğinde olup insan katılımcılar, deney hayvanları veya kişisel veri içeren bir araştırma kapsamamaktadır. Bu nedenle etik kurul onayı gerekmemektedir. Araştırma ve yayın etiği ilkelerine uyulmuştur.

Teşekkür

Çalışmanın geliştirilmesinde yararlanılan bilimsel literatür ve akademik birikim, bu araştırmanın şekillenmesine önemli katkı sağlamıştır. Bu anlamda emeği geçen herkese teşekkür ederim.

Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations

Öz

Strategic management has accumulated half a century of theoretical development while remaining, in a consequential respect, fragmented: competitive positioning, organisational capabilities, institutional legitimacy, digital governance, sustainability, and resilience have each advanced as largely separate research programmes, with the dynamic interactions among them left insufficiently theorised. This paper addresses that gap directly. Drawing on Porter's competitive strategy framework, the Resource-Based View, Institutional Theory, and Systems Theory and extending them with contemporary digital governance and sustainability scholarship it proposes the Integrated Strategic Adaptability Framework (ISAF), a conceptual model built around six interdependent dimensions. The framework is developed through systematic conceptual review and comparative case analysis of four sectorally diverse organisations: Tesco, Komatsu, The Body Shop, and Oxfam. The central argument is that sustainable competitive advantage is not reducible to any single strategic variable; it emerges as a property of coherent alignment across all six ISAF dimensions. Deficiency in any one dimension constrains the contribution of the remaining five. The paper advances strategic management theory by articulating the relationships among its principal traditions, and advances practice by providing a structured diagnostic instrument for identifying governance misalignments that limit long-run competitive performance.

Anahtar Kelimeler

1- Strategic Adaptability, 2- Integrated Framework, 3- Institutional Legitimacy, 4- Digital Governance, 5- Organisational Resilience

Destekleyen Kurum

This study received no financial support from any institution, organization, or funding agency.

Proje Numarası

002

Etik Beyan

This study is a conceptual review and comparative case analysis and does not involve human participants, animals, or personal data. Therefore, ethics committee approval was not required. The study was conducted in accordance with research and publication ethics principles.

Teşekkür

The scientific literature and accumulated academic knowledge consulted during the development of this study have made an important contribution to shaping this research. In this regard, I would like to thank everyone whose efforts have contributed to the advancement of knowledge in this field.

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Derleme

Yazarlar

Özgür Özmen ^*
Türkiye

Yayımlanma Tarihi

30 Haziran 2026

Gönderilme Tarihi

1 Haziran 2026

Kabul Tarihi

30 Haziran 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 1 Sayı: 1

IZ

https://izlik.org/JA58JN77UT

APA

Özmen, Ö. (2026). Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations. Efsus Bilimsel Akademi Dergisi, 1(1), 55-72. https://izlik.org/JA58JN77UT

AMA

1.Özmen Ö. Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations. EBAD. 2026;1(1):55-72. https://izlik.org/JA58JN77UT

Chicago

Özmen, Özgür. 2026. “Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations”. Efsus Bilimsel Akademi Dergisi 1 (1): 55-72. https://izlik.org/JA58JN77UT.

EndNote

Özmen Ö (01 Haziran 2026) Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations. Efsus Bilimsel Akademi Dergisi 1 1 55–72.

IEEE

[1]Ö. Özmen, “Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations”, EBAD, c. 1, sy 1, ss. 55–72, Haz. 2026, [çevrimiçi]. Erişim adresi: https://izlik.org/JA58JN77UT

ISNAD

Özmen, Özgür. “Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations”. Efsus Bilimsel Akademi Dergisi 1/1 (01 Haziran 2026): 55-72. https://izlik.org/JA58JN77UT.

JAMA

1.Özmen Ö. Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations. EBAD. 2026;1:55–72.

MLA

Özmen, Özgür. “Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations”. Efsus Bilimsel Akademi Dergisi, c. 1, sy 1, Haziran 2026, ss. 55-72, https://izlik.org/JA58JN77UT.

Vancouver

1.Özgür Özmen. Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations. EBAD [Internet]. 01 Haziran 2026;1(1):55-72. Erişim adresi: https://izlik.org/JA58JN77UT

Rekabetçi Konumlanmanın Ötesinde: Çağdaş Örgütler için Bütünleşik Stratejik Uyum Çerçevesinin Geliştirilmesi (BSUÇ)

Öz

Anahtar Kelimeler

Destekleyen Kurum

Proje Numarası

Etik Beyan

Teşekkür

Beyond Competitive Positioning: Developing an Integrated Strategic Adaptability Framework (ISAF) for Contemporary Organisations

Öz

Anahtar Kelimeler

Destekleyen Kurum

Proje Numarası

Etik Beyan

Teşekkür

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

IZ

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