Visitors’ perception towards heritage museum management: An empirical study on Varendra research museum

Year 2024, Volume: 6 Issue: 2, 75 - 84, 11.09.2024

Tusher Ghosh , Md Faridul Islam , Shital Sohani Chitra

https://doi.org/10.58251/ekonomi.1489661

Abstract

Assessing visitors' knowledge in heritage museums in Bangladesh is vital for enhancing cultural preservation, boosting tourism engagement, and improving educational outreach. The primary goal of this study is to assess the effectiveness of museum management based on visitors' knowledge. This paper presents a conceptual framework for visitors’ knowledge of museum in the eyes of management. It then examines a heritage museum in Bangladesh. In this quantitative research, we have collected data from 235 students who have visited Varendra Research Museum (VRM) at least once using random convenient sampling technique and the questionnaire is designed in structured way using 5-point Likert scale. The data was analyzed by conducting regression analysis and ANNOVA test using SPSS 22.0 version. It is concluded that management support, management communication, guide efficiency and display of objects play most important role to increase knowledge of the visitors. But the presence of a security system does not exert a noteworthy impact on visitors’ knowledge when integrated into the model. The current study will aid key stakeholders like museum administrators and policymakers in developing a clear understanding and practical application of the concept. Lastly, this study provides some valuable future research directions relating with museum management and knowledge perspective context.

Keywords

Visitors’ Knowledge, Management Communication, Guide Efficiency, Display of Objects, Security System

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