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Tusher Ghosh
Lecturer
Varendra University
Publication
3
Review
2
CrossRef Cited
2
3
Publication
2
Review
2
CrossRef Cited
0000-0002-4553-0123
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Summary
Publications
Peer Review
Cited
Research Fields
Digital Marketing
Marketing Technology
Marketing Management
Advertisement
Social Marketing
Consumer Behaviour
Tourism Marketing
Institution
Varendra University
Popular Publications
The interaction effects of social media-driven advertising on consumers’ purchase intention
Authors:
Tusher Ghosh
, Sunjida Parven,
Azmaeen Irtiza Sakib
Published: 2024 ,
Journal of Ekonomi
DOI: 10.58251/ekonomi.1455385
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
561
2
CITED
1
FAVORITE
561
TOTAL DOWNLOAD COUNT
Publications
The impact of management by objectives (MBO) on employee satisfaction and performance appraisal: An analysis using structural equation modeling (SEM)
Authors:
Sunjida Parven
,
Tusher Ghosh
,
Mahmoda Akter
Published: 2024 ,
Journal of Ekonomi
DOI: 10.58251/ekonomi.1496304
FAVORITE
0
TOTAL DOWNLOAD COUNT
122
0
FAVORITE
122
TOTAL DOWNLOAD COUNT
Visitors’ perception towards heritage museum management: An empirical study on Varendra research museum
Authors:
Tusher Ghosh
,
Md Faridul Islam
,
Shital Sohani Chitra
Published: 2024 ,
Journal of Ekonomi
DOI: 10.58251/ekonomi.1489661
FAVORITE
0
TOTAL DOWNLOAD COUNT
134
0
FAVORITE
134
TOTAL DOWNLOAD COUNT
The interaction effects of social media-driven advertising on consumers’ purchase intention
Authors:
Tusher Ghosh
, Sunjida Parven,
Azmaeen Irtiza Sakib
Published: 2024 ,
Journal of Ekonomi
DOI: 10.58251/ekonomi.1455385
FAVORITE
1
TOTAL DOWNLOAD COUNT
561
1
FAVORITE
561
TOTAL DOWNLOAD COUNT
Articles published in
Journal of Ekonomi
Reviews
Journal of Ekonomi
Publications
The interaction effects of social media-driven advertising on consumers’ purchase intention
Authors:
Tusher Ghosh
, Sunjida Parven,
Azmaeen Irtiza Sakib
Published: 2024 ,
Journal of Ekonomi
DOI: 10.58251/ekonomi.1455385
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
561
2
CITED
1
FAVORITE
561
TOTAL DOWNLOAD COUNT
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