DİJİTALLEŞME, İNOVASYON VE SÜRDÜRÜLEBİLİRLİK: TÜSİAD TEMELLİ BİR SÖYLEM ANALİZİ (2000–2025)

Yıl 2025, Cilt: 9 Sayı: 2, 215 - 232, 23.10.2025

Sevil Zengin Gupta

https://doi.org/10.59274/enderun.1782887

Öz

Bu makale, 2000 ile 2025 yılları arasında TÜSİAD raporlarında yer alan gelişim temalarının söylem analizi yaklaşımıyla incelenmesini ele almaktadır. Çalışma, kurumsal reform ve AB uyumunun öne çıktığı 2000’li yılların, 2010’larda yenilik, Ar-Ge ve dijitalleşmeye, 2020’lerde ise Yeşil Mutabakat, iklim politikaları ve sosyal kapsayıcılığa vurgu yapacak şekilde genişlediğini ortaya koymaktadır. Analiz, TÜSİAD söyleminde standartlara uyum ve dış entegrasyona yönelik sürekli vurgunun, 2001 ve 2008 krizleri, 2018 finansal dalgalanması ve COVID-19 pandemisi gibi kritik dönemeçlerle sürekli yeniden şekillendiğini göstermektedir. Bulgular, Türk iş dünyasının kalkınmaya dair anlayışının giderek kurumsal kalite, dijitalleşme, yenilikçilik ve sürdürülebilirliği uzun vadeli büyüme için bütünleşik bir vizyon olarak konumlandırdığını ortaya koymaktadır.

Anahtar Kelimeler

TÜSİAD , kalkınma söylemi , kurumsal reform , dijitalleşme , yenilik , sürdürülebilirlik , söylem analizi

DIGITALIZATION, INNOVATION, AND SUSTAINABILITY IN TURKIYE: A TÜSIAD-BASED DISCOURSE ANALYSIS (2000–2025)

Öz

This article examines the evolving development themes in TÜSİAD reports between 2000 and 2025 through a discourse analysis approach. The study shows that the early 2000s, characterized by corporate reform and EU alignment, expanded in the 2010s to emphasize innovation, R&D, and digitalization, and further evolved in the 2020s to include the Green Deal, climate policies, and social inclusion. The analysis highlights that the persistent focus on standards compliance and external integration in TÜSİAD discourse was continuously reshaped by critical junctures, including the 2001 and 2008 crises, the 2018 financial turbulence, and the COVID-19 pandemic. Findings indicate that the Turkish business community’s understanding of development increasingly positions corporate quality, digitalization, innovation, and sustainability as an integrated vision for long-term growth.

Anahtar Kelimeler

TÜSİAD , development discourse , corporate reform , digitalization , innovation , sustainability , discourse analysis

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