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## COMMUNICATIONS MANAGEMENT IN SCHOOL

#### Yanka TOTSEVA [1]

The report presents the results of multifactorial analysis of problems of communication management in school in the modern world and the role of the School principal as their manager. The paper brings out the specifics, events and trends and the analysis is done through the prism of school management and communication management. Some regulations are analyzed and techniques and tools to improve the quality of communication processes are proposed.

In the XXI century we recognize the school: as a mediator between the individual and his/her own future (not as a special closed environment designed just for itself and only in the abstract future for something else); as a mediator in an attempt to reconcile the interests of its various users (children, parents, society) and to organize the dialogue between them; as an intermediary who tries to organize the transitions between school and non-school periods (family, school, profession) as organic moments of age and social maturation of the individual. School is an institution that has its historical and national circumstances, but now must be reformed very quickly in order to adapt to new realities and to meet the expectations of students and their parents. We considered various communication channels from the perspective of communication management and the influence of cultural factors on their effective use. Special emphasis is put on the use of new information and communication technologies and the opportunities they provide to enrich the communication. Finally we give recommendations for improving communications management in school, working definitions are given in an attempt to update the conceptual apparatus.

communication management, school
• Education Act. (2014) Publ. in SG on 18.10.1991 and followed changes https://www.mon.bg/?go=page&pageId=7&subpageId=57 Zahariev, B., I. Yordanov. (2010) Study of parent participation in school life in Bulgaria. Research report. Sofia: Open Society http://osi.bg/cyeds/downloads/Report_ccsp_Bulgaria_Parents_Participation_School_BGFRF01092010F.pdf Nikolova, V., D. Kalapish. (2014) ICT support and implementation of administrative and management functions of the school principal. In : E-learning in education – alternative or integration? Sofia: OFFICE SPOT, http://project.144sou.bg/wp-content/uploads/downloads/2014/04/sbornik_e-book_secured.pdf Rules for the implementation of the Education Act. (2014) Publ. SG. 68 of 30.07.1999 and followed changes. https://www.mon.bg/?go=page&pageId=7&subpageId=60 Framework job description for the position of "principal" of the municipal school. (2003) http://otgovori.info/dh/direktor-obshtinsko-uchilishte.pdf Standard for a licensed principal. Project. (2012) http://oldsite.podkrepa-obrazovanie.com/Document/standart_direktor.doc Stoykov, L., Pacheva, C. (2005) Public relations and business communication. Sofia.
Konular Sosyal Articles Yazar: Yanka TOTSEVA Yayımlanma Tarihi : 1 Eylül 2015
 Bibtex @araştırma makalesi { epess332672, journal = {The Eurasia Proceedings of Educational and Social Sciences}, issn = {}, eissn = {2587-1730}, address = {}, publisher = {ISRES Organizasyon Turizm Eğitim Danışmanlık Ltd. Şti.}, year = {2015}, volume = {3}, pages = {118 - 128}, doi = {}, title = {COMMUNICATIONS MANAGEMENT IN SCHOOL}, key = {cite}, author = {TOTSEVA, Yanka} } APA TOTSEVA, Y . (2015). COMMUNICATIONS MANAGEMENT IN SCHOOL. The Eurasia Proceedings of Educational and Social Sciences , 3 () , 118-128 . Retrieved from https://dergipark.org.tr/tr/pub/epess/issue/30751/332672 MLA TOTSEVA, Y . "COMMUNICATIONS MANAGEMENT IN SCHOOL". The Eurasia Proceedings of Educational and Social Sciences 3 (2015 ): 118-128 Chicago TOTSEVA, Y . "COMMUNICATIONS MANAGEMENT IN SCHOOL". The Eurasia Proceedings of Educational and Social Sciences 3 (2015 ): 118-128 RIS TY - JOUR T1 - COMMUNICATIONS MANAGEMENT IN SCHOOL AU - Yanka TOTSEVA Y1 - 2015 PY - 2015 N1 - DO - T2 - The Eurasia Proceedings of Educational and Social Sciences JF - Journal JO - JOR SP - 118 EP - 128 VL - 3 IS - SN - -2587-1730 M3 - UR - Y2 - 2020 ER - EndNote %0 The Eurasia Proceedings of Educational and Social Sciences COMMUNICATIONS MANAGEMENT IN SCHOOL %A Yanka TOTSEVA %T COMMUNICATIONS MANAGEMENT IN SCHOOL %D 2015 %J The Eurasia Proceedings of Educational and Social Sciences %P -2587-1730 %V 3 %N %R %U ISNAD TOTSEVA, Yanka . "COMMUNICATIONS MANAGEMENT IN SCHOOL". The Eurasia Proceedings of Educational and Social Sciences 3 / (Eylül 2015): 118-128 . AMA TOTSEVA Y . COMMUNICATIONS MANAGEMENT IN SCHOOL. EPESS. 2015; 3: 118-128. Vancouver TOTSEVA Y . COMMUNICATIONS MANAGEMENT IN SCHOOL. The Eurasia Proceedings of Educational and Social Sciences. 2015; 3: 128-118.

Makalenin Yazarları
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