COMMUNICATIONS MANAGEMENT IN SCHOOL

Year 2015, Volume: 3 , 118 - 128, 01.09.2015

Yanka Totseva

Abstract

The report presents
the results of
multifactorial analysis of problems of
communication management in school in the modern world and the role of the School
principal as their manager. The paper brings out the specifics, events and
trends and the analysis is done through the prism of school management and
communication management. Some regulations are analyzed and techniques and
tools to improve the quality of communication processes are proposed.

 

In the XXI century we
recognize the school: as a mediator between the individual and his/her own
future (not as a special closed environment designed just for itself and only
in the abstract future for something else); as a mediator in an attempt to
reconcile the interests of its various users (children, parents, society) and
to organize the dialogue between them; as an intermediary who tries to organize
the transitions between school and non-school periods (family, school,
profession) as organic moments of age and social maturation of the individual.
School is an institution that has its historical and national circumstances,
but now must be reformed very quickly in order to adapt to new realities and to
meet the expectations of students and their parents. We considered various
communication channels from the perspective of communication management and the
influence of cultural factors on their effective use. Special emphasis is put
on the use of new information and communication technologies and the
opportunities they provide to enrich the communication. Finally we give
recommendations for improving communications management in school, working
definitions are given in an attempt to update the conceptual apparatus.

Keywords

communication management, school

References

• Education Act. (2014) Publ. in SG on 18.10.1991 and followed changes https://www.mon.bg/?go=page&pageId=7&subpageId=57 Zahariev, B., I. Yordanov. (2010) Study of parent participation in school life in Bulgaria. Research report. Sofia: Open Society http://osi.bg/cyeds/downloads/Report_ccsp_Bulgaria_Parents_Participation_School_BGFRF01092010F.pdf Nikolova, V., D. Kalapish. (2014) ICT support and implementation of administrative and management functions of the school principal. In : E-learning in education – alternative or integration? Sofia: OFFICE SPOT, http://project.144sou.bg/wp-content/uploads/downloads/2014/04/sbornik_e-book_secured.pdf Rules for the implementation of the Education Act. (2014) Publ. SG. 68 of 30.07.1999 and followed changes. https://www.mon.bg/?go=page&pageId=7&subpageId=60 Framework job description for the position of "principal" of the municipal school. (2003) http://otgovori.info/dh/direktor-obshtinsko-uchilishte.pdf Standard for a licensed principal. Project. (2012) http://oldsite.podkrepa-obrazovanie.com/Document/standart_direktor.doc Stoykov, L., Pacheva, C. (2005) Public relations and business communication. Sofia.