INTERNET USAGE IN POLITICAL COMMUNICATION: “A COMPARATIVE ANALYSIS OF THE POLITICAL PARTIES’ WEBSITES IN TURKEY AND THE USA”

Yıl 2008, Sayı: 3, 105 - 124, 02.03.2008

Onur Öksüz Elif Yıldız

Öz

In today’s contemporary world, new communication
technologies lead to significant alterations and transformations, have been
indispensable components for human life. In these technologies, due to primary
emergence of Internet expansion al1 over the world, from economy towards culture,
from entertainment towards science, in many fields, the diversification of its
specific implementations is being recognized. Such an rapid increase o f
Internet usage is accompanied with its usage of political usage.

That new media environment is providing more
resources for financial support and media coverage o f the messages. For the
achievement of more participating democratic conditions, the Internet offering
huge potential of usage, has been commenced to be in implementation as a mass
media by political parties. Political purpose of the Internet usage, has led to
new transformations in the political communication. The importance of Internet
in a political communication has brought into agenda the analysis of political
party websites.

In
that study, making up a comparative analysis of four political party representing
two different country has been aimed. In such a study, it is thought that with
regard to illuminating the point of two countries with the possession of different
development levels have been reached in Internet usage in political
communication.

Anahtar Kelimeler

Internet, Political Communication, Website Analysis

Kaynakça

• ANDERSON, A. (2001). Değişim tr-İnternetle Gelişimde Türkiye. İstanbul: Türkiye İş Bankası Kültür Yayınları.