Dinamik Çevre Koşullarında Örgütsel Çift Yönlülüğün Firma Performansına Etkisi

Öz

Araştırmanın amacı örgütsel çift yönlülüğün firma performansına etkisinin ve söz konusu ilişkide çevresel dinamizmin moderatör rolünün tespit edilmesidir. Araştırma lojistik sektöründeki 340 üst ve orta kademe yöneticinin katılımı ile gerçekleştirilmiştir. Araştırmanın veri toplama süreci çevrimiçi anket formları üzerinden gerçekleştirilmektedir. Verilerin analizinde öncelikle faktör ve güvenilirlik analizleri, tanımlayıcı istatistikler, korelasyon analizi ve moderatör etki analizi yapılmıştır. Verilerin analizi SPSS 25 paket programı ve SPSS Process 2.16 makrosu aracılığı ile gerçekleştirilmiştir. Araştırma sonucunda örgütsel çift yönlülüğün firma performansını olumlu yönde etkilediği tespit edilmiştir. Ayrıca çift yönlülüğün firma performansına etkisinde çevresel dinamizmin aracılık rolü olduğu tespit edilmiştir. Araştırma sonuçlarına göre, çevresel dinamizm düzeyi düşük olan firmalarda etki (0,7214) daha yüksek iken, çevresel dinamizm düzeyi yüksek olan firmalarda etki (0,5464) daha düşük bulunmuştur. Bu bulgular, çevresel dinamizmin firma performansı üzerindeki etkisinin çevresel dinamizm düzeyine bağlı olarak farklılaştığını göstermektedir. Araştırma sonucunda yöneticilere, çevresel bağlamda uygulanabilecek stratejiler hakkında öneriler sunulmaktadır.

Anahtar Kelimeler

• Örgütsel Çift Yönlülük
• Firma Performansı
• Çevresel Dinamizm

The Effect of Organizational Ambidexterity on Firm Performance under Dynamic Environmental Conditions

Öz

The research aims to determine the effect of organizational ambidexterity on firm performance and the moderating role of environmental dynamism in this relationship. The research was conducted with the participation of 340 upper and middle-level managers in the logistics sector. The data collection process of the research is carried out through online survey forms. In the analysis of the data, factor and reliability analyses, descriptive statistics, correlation analysis, and moderator effect analysis are conducted. The data analysis uses SPSS 25 software and SPSS Process 2.16 macro. The research findings indicate that organizational ambidexterity positively influences firm performance. Furthermore, it is found that dynamic environmental conditions mediate the relationship between ambidexterity and firm performance. According to the research results, the impact is higher (0.7214) in firms with low dynamic environmental conditions. In contrast, it is lower (0.5464) in firms with high dynamic environmental conditions. These findings demonstrate that the influence of dynamic environmental conditions on firm performance varies depending on the level of dynamic environmental conditions. The research provides recommendations to managers regarding strategies that can be applied in the environmental context.

Anahtar Kelimeler

• Organizational Ambidexterity
• Firm Performance
• Environmental Dynamism

Kaynakça

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