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The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region

Yıl 2014, Sayı 1, 98 - 114, 01.01.2014

Öz

Settled foreigners have significant influence on both social life and economy of the country they are living in and therefore discovering tendencies in terms of their choice of local or foreign branded product is of great importance. This may be useful for marketers as they will be able to predict their purchase intentions and according to them plan marketing activities and strategies for the products. A quantitative research method was used in this study to address brand perception, preferences and choices of 378 foreigners settled in Antalya and Fethiye region in Turkey. The results regarding preferences of settled foreigners towards domestic and foreign products and, according to them, derived implications for marketers are discussed in the conclusion

Kaynakça

  • Aaker, J., & Schmitt, B. (2001). Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China. Journal of Cross-cultural Psychology, 32(5), 561–576.
  • Agrawal, J., W.A. Kamakura (1999), Country of origin: A competitive advantage?, International Journal of Research in Marketing, 16, 255–267
  • Alba, J. W., Marmorstein, H. & Chattopadhyay, A. (1992). Transitions in preference over time: The effects of memory on message persuasiveness. Journal of Marketing Research, 29 (4), 406–416.
  • AlSulaiti, K., M.J. Baker (1998), Country of Origin Effects: A Literature Review, Marketing Intelligence & Planning, 16 (3), 150 – 199.
  • Altunışık, R., Coskun, R., Bayraktaroglu, S. & Yıldırım, E. (2010). Research Method in Social Sciences – Applied SPSS, Sakarya: Sakarya Publishing.
  • Arı, E. S. (2007), The Effect of Ethnocentrism and Country-of-Origin on Consumers' Purchasing Intentions, Cukurova University, Institute of Social Science, Master thesis, Adana.
  • Aysuna, C. (2006), Measuring the Impact of Consumer Ethnocentrism through Cetscal Measurement Scale and Example in Turkey, Institute of Social Science, Department of Business Administration, Production Management and Marketing, (Unpublished Master thesis), Marmara University, Istanbul.
  • Baek, T.,H., Kim, J. & Yu J.,H., (2010), The Differential Roles of Brand Credibility and Brand Prestige in Consumer Brand Choice. Psychology & Marketing, 27(7), 662–678.
  • Baker, M.J., L. Ballington (2002), Country of origin as a source of competitive advantage, Journal of Strategic Marketing, 10, 157–168
  • Ballantyne, R., Warren A., & Nobbs, K. (2006), The evolution of brand choice. Brand Management, 13, 339–352.
  • Baloğlu, B.(2006), Research Methods in Social Sciences, İstanbul: Der Publishing.
  • Brown, J. & Wilt, A. R. (1992). Consideration set measurement. Journal of the Academy of Marketing Science, 20(3), 235–243.
  • Chernatony L., Harris, F.J., & Christodoulides, G. (2004). Developing a Brand Performance Measure for Financial Services Brands. The Service Industries Journal, 24 (2) ,15–33.
  • Cole, C., Laureant, G., Drolet, A., Ebert, J., Gutchess, A., Lambert-Pandraud, R.Mullet, E., Norton M.I., & Peters E. (2008). Decision making and brand choice by older consumers. Market Lett , 19, 355–365.
  • Dawar, N., & Parker, P. (1994). Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality. Journal of Marketing, 58(2), 81–95
  • Demircioğlu, B. (2012), Brand Effect on Consumers' Purchasing Behaviour, Institute of Social Science, Department of Business Administration, (Unpublished Master thesis), Kahramanmaraş Sutcu Imam University, Kahramanmaraş.
  • Dinnie, K. (2004). Country-of-origin 1965-2004: A literature Review, Journal of Customer Behaviour, 3 (2), 165-213.
  • Ellialtı, Y. (2009). Product Features, Relative Product Quality and Effects of ethnocentrism on consumers' purchasing intentions towards Domestic Products: Example in Cosmetic industry, Institute of Social Science, Department of Business Administration, Production Management and Marketing, (Unpublished Master thesis), Marmara University, Istanbul.
  • Elliot, G.R., & Cameron, R.C. (1994). Consumer Perception of Product Quality and the Country-of- Origin Effect, Journal of International Marketing, 2(2), 49-62.
  • Ellis, L. (2010). The Decline and Fall of Sociology, 1975-2000, The American Sociologist, 12, 56-65.
  • Ettenson, R., J. Wagner, and G. Gaeth (1988), The Effect of Country of Origin and the ‘Made in the U.S.A.’ Campaign. Journal of Retailing, 64, 85-100
  • Fetav Institution, 01.06.2014. www.fetav.com.
  • Gurca, T. S. (1989). Determinants of choice set: An alternative method for measuring evoked sets. Advances in Consumer Research, 16(6), 515–521.
  • Han, C.M. & Terpsta, V. (1988) Country-of-origin Effects for Uni-National and Bi-National Products, Journal of International Business Studies, 16, 235-256.
  • Johansson, J.K., Douglas, S.P. and Nonaka, I. (1985). Assessing the impact of country-of-origin on product evaluations: a new met hodological perspective, Journal of Marketing Research,22, 388-396.
  • Kayral, B. (2008). Brand Managing Effect on Customer’s purchase behaviour: Example in Confection Industry, Institute of Social Science, Gazi University, Ankara.
  • Kim, M. & Chintagunta, P.K. (2012). Investigating brand preferences across social groups and consumption contexts, Quantitative Marketing and Economics, 10, 305-333.
  • Laforet, S., & Chen, J. (2012). Chinese and British consumers' evaluation of Chinese and International brands and factors affecting their choice, Journal of World Business, 47, 54-63.
  • Lin, M. Y., & Chang, L. H. (2003). Determinants of habitual behavior for national and leading brands in China. Journal of Product & Brand Management, 12, 94–107.
  • Muniz, A. M. (1997). Consumers and brand meaning: Brands, the self and others. Advances in Consumer Research, 24, 308–309.
  • Nelson, M. R., & McLeod, L. E. (2005). Adolescent Brand Consciousness and Product Placements: Awareness, Liking, and Perceived Effects on Self and Others, International Journal of Consumer Studies, 29(6), 515-528.
  • Olson, J.C. & Jacoby, J. (1972). Cue utilization in the quality perception process. Proceedings of the third annual conference of the association for Consumer Research, 169-79.
  • Pereira, A., C.C. Hsu & S.K. Kundu (2005), Country-of-origin image: measurement and cross-national testing, Journal of Business Research, Vol. 58 (2005), pp. 103-106
  • Republic of Turkey General Directorate of Security Affairs. www.egm.gov.tr.01.06.2014.
  • Schooler, R. (1965). Product Bias in the Central American Common Market, Journal of Marketing Research, 2, 394-97
  • Shocker, A.D., Ben-Akiva, M., Boccara, B. & Nedungadi, P. (1991). Consideration set influences on consumer decision making and choice: Issues, models and suggestions. Marketing Letters, 2(3), 181–197.
  • Trappey, R. J. & Woodside, A.G.(2005). Brand choice: revealing customers' unconscious-automatic and strategic thinking processes. Palgrave Macmillan, New York.

The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region

Yıl 2014, Sayı 1, 98 - 114, 01.01.2014

Öz

Kaynakça

  • Aaker, J., & Schmitt, B. (2001). Culture-dependent assimilation and differentiation of the self: Preferences for consumption symbols in the United States and China. Journal of Cross-cultural Psychology, 32(5), 561–576.
  • Agrawal, J., W.A. Kamakura (1999), Country of origin: A competitive advantage?, International Journal of Research in Marketing, 16, 255–267
  • Alba, J. W., Marmorstein, H. & Chattopadhyay, A. (1992). Transitions in preference over time: The effects of memory on message persuasiveness. Journal of Marketing Research, 29 (4), 406–416.
  • AlSulaiti, K., M.J. Baker (1998), Country of Origin Effects: A Literature Review, Marketing Intelligence & Planning, 16 (3), 150 – 199.
  • Altunışık, R., Coskun, R., Bayraktaroglu, S. & Yıldırım, E. (2010). Research Method in Social Sciences – Applied SPSS, Sakarya: Sakarya Publishing.
  • Arı, E. S. (2007), The Effect of Ethnocentrism and Country-of-Origin on Consumers' Purchasing Intentions, Cukurova University, Institute of Social Science, Master thesis, Adana.
  • Aysuna, C. (2006), Measuring the Impact of Consumer Ethnocentrism through Cetscal Measurement Scale and Example in Turkey, Institute of Social Science, Department of Business Administration, Production Management and Marketing, (Unpublished Master thesis), Marmara University, Istanbul.
  • Baek, T.,H., Kim, J. & Yu J.,H., (2010), The Differential Roles of Brand Credibility and Brand Prestige in Consumer Brand Choice. Psychology & Marketing, 27(7), 662–678.
  • Baker, M.J., L. Ballington (2002), Country of origin as a source of competitive advantage, Journal of Strategic Marketing, 10, 157–168
  • Ballantyne, R., Warren A., & Nobbs, K. (2006), The evolution of brand choice. Brand Management, 13, 339–352.
  • Baloğlu, B.(2006), Research Methods in Social Sciences, İstanbul: Der Publishing.
  • Brown, J. & Wilt, A. R. (1992). Consideration set measurement. Journal of the Academy of Marketing Science, 20(3), 235–243.
  • Chernatony L., Harris, F.J., & Christodoulides, G. (2004). Developing a Brand Performance Measure for Financial Services Brands. The Service Industries Journal, 24 (2) ,15–33.
  • Cole, C., Laureant, G., Drolet, A., Ebert, J., Gutchess, A., Lambert-Pandraud, R.Mullet, E., Norton M.I., & Peters E. (2008). Decision making and brand choice by older consumers. Market Lett , 19, 355–365.
  • Dawar, N., & Parker, P. (1994). Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality. Journal of Marketing, 58(2), 81–95
  • Demircioğlu, B. (2012), Brand Effect on Consumers' Purchasing Behaviour, Institute of Social Science, Department of Business Administration, (Unpublished Master thesis), Kahramanmaraş Sutcu Imam University, Kahramanmaraş.
  • Dinnie, K. (2004). Country-of-origin 1965-2004: A literature Review, Journal of Customer Behaviour, 3 (2), 165-213.
  • Ellialtı, Y. (2009). Product Features, Relative Product Quality and Effects of ethnocentrism on consumers' purchasing intentions towards Domestic Products: Example in Cosmetic industry, Institute of Social Science, Department of Business Administration, Production Management and Marketing, (Unpublished Master thesis), Marmara University, Istanbul.
  • Elliot, G.R., & Cameron, R.C. (1994). Consumer Perception of Product Quality and the Country-of- Origin Effect, Journal of International Marketing, 2(2), 49-62.
  • Ellis, L. (2010). The Decline and Fall of Sociology, 1975-2000, The American Sociologist, 12, 56-65.
  • Ettenson, R., J. Wagner, and G. Gaeth (1988), The Effect of Country of Origin and the ‘Made in the U.S.A.’ Campaign. Journal of Retailing, 64, 85-100
  • Fetav Institution, 01.06.2014. www.fetav.com.
  • Gurca, T. S. (1989). Determinants of choice set: An alternative method for measuring evoked sets. Advances in Consumer Research, 16(6), 515–521.
  • Han, C.M. & Terpsta, V. (1988) Country-of-origin Effects for Uni-National and Bi-National Products, Journal of International Business Studies, 16, 235-256.
  • Johansson, J.K., Douglas, S.P. and Nonaka, I. (1985). Assessing the impact of country-of-origin on product evaluations: a new met hodological perspective, Journal of Marketing Research,22, 388-396.
  • Kayral, B. (2008). Brand Managing Effect on Customer’s purchase behaviour: Example in Confection Industry, Institute of Social Science, Gazi University, Ankara.
  • Kim, M. & Chintagunta, P.K. (2012). Investigating brand preferences across social groups and consumption contexts, Quantitative Marketing and Economics, 10, 305-333.
  • Laforet, S., & Chen, J. (2012). Chinese and British consumers' evaluation of Chinese and International brands and factors affecting their choice, Journal of World Business, 47, 54-63.
  • Lin, M. Y., & Chang, L. H. (2003). Determinants of habitual behavior for national and leading brands in China. Journal of Product & Brand Management, 12, 94–107.
  • Muniz, A. M. (1997). Consumers and brand meaning: Brands, the self and others. Advances in Consumer Research, 24, 308–309.
  • Nelson, M. R., & McLeod, L. E. (2005). Adolescent Brand Consciousness and Product Placements: Awareness, Liking, and Perceived Effects on Self and Others, International Journal of Consumer Studies, 29(6), 515-528.
  • Olson, J.C. & Jacoby, J. (1972). Cue utilization in the quality perception process. Proceedings of the third annual conference of the association for Consumer Research, 169-79.
  • Pereira, A., C.C. Hsu & S.K. Kundu (2005), Country-of-origin image: measurement and cross-national testing, Journal of Business Research, Vol. 58 (2005), pp. 103-106
  • Republic of Turkey General Directorate of Security Affairs. www.egm.gov.tr.01.06.2014.
  • Schooler, R. (1965). Product Bias in the Central American Common Market, Journal of Marketing Research, 2, 394-97
  • Shocker, A.D., Ben-Akiva, M., Boccara, B. & Nedungadi, P. (1991). Consideration set influences on consumer decision making and choice: Issues, models and suggestions. Marketing Letters, 2(3), 181–197.
  • Trappey, R. J. & Woodside, A.G.(2005). Brand choice: revealing customers' unconscious-automatic and strategic thinking processes. Palgrave Macmillan, New York.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Research Article
Yazarlar

Mustafa GÜLMEZ Bu kişi benim
Akdeniz Üniversitesi, Turizm Fakültesi


Abdullah USLU Bu kişi benim
Muğla Sıtkı Koçman Üniversitesi, Fethiye A.S.M.K. Meslek Yüksekokulu


Özgür DAVRAS Bu kişi benim
Süleyman Demirel Üniversitesi, Isparta Meslek Yüksekokulu


Edina AJANOVİC Bu kişi benim
Akdeniz Üniversitesi, Sosyal Bilimler Enstitüsü

Yayımlanma Tarihi 1 Ocak 2014
Yayınlandığı Sayı Yıl 2014, Cilt , Sayı 1

Kaynak Göster

Bibtex @ { gaziturizm622226, journal = {Gazi Üniversitesi Turizm Fakültesi Dergisi}, issn = {2149-0163}, address = {}, publisher = {Ankara Hacı Bayram Veli Üniversitesi}, year = {2014}, number = {1}, pages = {98 - 114}, title = {The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region}, key = {cite}, author = {Gülmez, Mustafa and Uslu, Abdullah and Davras, Özgür and Ajanovic, Edina} }
APA Gülmez, M. , Uslu, A. , Davras, Ö. & Ajanovic, E. (2014). The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region . Gazi Üniversitesi Turizm Fakültesi Dergisi , (1) , 98-114 . Retrieved from https://dergipark.org.tr/tr/pub/gaziturizm/issue/48837/622226
MLA Gülmez, M. , Uslu, A. , Davras, Ö. , Ajanovic, E. "The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region" . Gazi Üniversitesi Turizm Fakültesi Dergisi (2014 ): 98-114 <https://dergipark.org.tr/tr/pub/gaziturizm/issue/48837/622226>
Chicago Gülmez, M. , Uslu, A. , Davras, Ö. , Ajanovic, E. "The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region". Gazi Üniversitesi Turizm Fakültesi Dergisi (2014 ): 98-114
RIS TY - JOUR T1 - The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region AU - MustafaGülmez, AbdullahUslu, ÖzgürDavras, EdinaAjanovic Y1 - 2014 PY - 2014 N1 - DO - T2 - Gazi Üniversitesi Turizm Fakültesi Dergisi JF - Journal JO - JOR SP - 98 EP - 114 VL - IS - 1 SN - 2149-0163- M3 - UR - Y2 - 2022 ER -
EndNote %0 Gazi Üniversitesi Turizm Fakültesi Dergisi The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region %A Mustafa Gülmez , Abdullah Uslu , Özgür Davras , Edina Ajanovic %T The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region %D 2014 %J Gazi Üniversitesi Turizm Fakültesi Dergisi %P 2149-0163- %V %N 1 %R %U
ISNAD Gülmez, Mustafa , Uslu, Abdullah , Davras, Özgür , Ajanovic, Edina . "The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region". Gazi Üniversitesi Turizm Fakültesi Dergisi / 1 (Ocak 2014): 98-114 .
AMA Gülmez M. , Uslu A. , Davras Ö. , Ajanovic E. The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region. GÜTFD. 2014; (1): 98-114.
Vancouver Gülmez M. , Uslu A. , Davras Ö. , Ajanovic E. The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region. Gazi Üniversitesi Turizm Fakültesi Dergisi. 2014; (1): 98-114.
IEEE M. Gülmez , A. Uslu , Ö. Davras ve E. Ajanovic , "The Preferences of Settled Foreigners towards Domestic and Foreign Branded Products: The Case Stdudy of Antalya and Fethiye Region", Gazi Üniversitesi Turizm Fakültesi Dergisi, sayı. 1, ss. 98-114, Oca. 2014