BUSINESS IDEA DETECTING METHODS OF OUR ENTREPRENEURS AND THE RELATIONSHIP BETWEEN BUSINESS IDEA DETECTING METHODS AND DECISION MAKING STYLES: A RESEARCH ON ISPARTA-BURDUR ENTREPRENEURS

Yıl 2010, Cilt: 12 Sayı: 2, 119 - 142, 01.12.2010

Kürşat Özdaşlı Burcu Özkara

Öz

Entrepreneurship is a process which has composed two main phases. In the
first phase, entrepereneur candidate make decision about the business and find the
business idea. Second phase, the finding business idea has gone to the realization.
All two phases some factors come into prominence. Such as, in the business idea
finding phase to think of, imagining and researching the business and predicting of
benefits and costs of the business become more of an issue. Also in realization
phase, the financial issues come into question.
The idea phase which before the beginning of the entrepreneurship will impress
the success of enterprise. Feasibility analysis which appearing in business
administration literature purposes to determine how a business idea to be realized
and to forsee probable success situation of this idea. Therefore, first of all a
business idea come into prominence in the core of a enterprise. However, there is
not enough systematic researches in the local or foreign literature on how
entrepreneurs get business idea. At first glance, many factors can be suggested to
make a decision on business idea.
Business idea inventing methods and decision-making styles have been made to
bring out the survey method was used to collect data in this study. The sample, is the
founder of Isparta and Burdur before 20 November 2009 last established 300
business entrepreneurs. This sample of the entrepreneurs, who agreed to a
questionnaire, were surveyed, 50 entrepreneurs from Burdur and 100 entrepreneurs
from Isparta.
Applied questionnaire, consists of three parts with two scales and demographic
questions. First-scale entrepreneurs of all attempts made so far to find business
idea, which was prepared in order to determine the method they use is 30 questions.
For answers to the scale of the expressions used to express the five intermittent
Likert-type metric. ''1-Never, 2-Very little, 3-occasionally, 4-Often, 5-continuous''
there are five options in the form of answers. The scale has been prepared with the
help of literature by the authors. The second scale can be named as the scale of
decision-making style. There are 25 questions asked by entrepreneurs for the
determination of decision-making styles. At this scale to answer questions, Likerttype
five interval used in the metric expression. Likert scale "1-Strongly disagree, 2-
Disagree, 3-Undecided, 4-Agree, 5-Strongly Agree" was created in the form. The
scale, developed by Scott and Bruce, and David P. Spicer and Eugene SadlerSmith,''An
examination of the general decision making style questionnaire in two
UK samples'' has been translated into the original scale.
Factor analysis of the factors related to methods of inventing business idea,
looking at the average scores of entrepreneurs, respectively, under the influence of
their parents (mean 3.4917), brainstorm (mean 3.4267), on the basis of skills (mean
3.3000) , doing market research (mean 3.2833), using the methods of horizontal
thinking (3.2822), opportunities for observing the (mean 3.1967), by mimicking
(3.1333), and based on the orientation of the state (mean 2.7017 ) have decided
these business ideas when they set up their businesses. Similarly, questions about
decision-making styles, with average scores of the factors, it turns out they were
entrepreneurs, rational (mean 3.5022), intuitive (mean 3.3900), dependent (mean
3.3467), avoidant (mean 2.9667 ) and sudden (2.6711) is the preferred way of
decision-making.
As a result of the correlation analysis, it was found out that dependent on
decision makers got business idea under the influence of parental influence,
intuitive decision-makers under the influence of parental influence and skills while
rational decision makers got their idea based on market research and skillsoriented.
In addition, according to the analysis of the difference in attitude, young
entrepreneurs are more prone to based on the orientation of horizontal thinking and
with the state routing to find business idea, high school graduates are more prone to
horizontal thinking based on the finding business idea.

Anahtar Kelimeler

Entrepreneurship, Business Idea, Business Idea Inventing Methods, Decision-Making Styles

GİRİŞİMCİLERİMİZİN İŞ FİKRİ BULMA YÖNTEMLERİ VE İŞ FİKRİ BULMA YÖNTEMLERİNİN KARAR VERME TARZLARI İLE İLİŞKİSİ: ISPARTA-BURDUR GİRİŞİMCİLERİ ÜZERİNDE BİR ARAŞTIRMA

Öz

Girişimciler girişimcilik sürecinin başında bir iş fikrine karar verip bu iş fikrinin hayata geçirmektedirler. Yerli ve yabancı literatürde girişimcilerin iş fikrini hangi yollarla elde ettikleri konusunda sistematik bir araştırma yoktur. İlk tahlilde girişimcilerin iş fikrine karar vermesi üzerinde birçok faktörün etkili olduğu ileri sürülebilir. Ancak yapmış olduğumuz araştırma neticesinde, devlet yönlendirmesi, ebeveyn etkisi, pazar araştırması, becerileri dikkate alma, beyin fırtınası, taklitçilik, fırsatçılık ve yatay düşünme olmak üzere sekiz adet yöntemin kullanıldığı tespit edilmiştir. Diğer taraftan, girişimcilerimizin ani, rasyonel, sezgisel, bağımlı ve çekingen karar verme yöntemlerini tercih ettikleri görülmüştür. Yapılan ilişki analizi neticesinde de bağımlı karar verenlerin ebeveyn etkisiyle; sezgisel karar verenlerin yine ebeveyn etkisiyle ve becerilere dönük; akılcı karar verenlerin ise, pazar araştırmasına dayalı ve becerilere dönük iş fikri buldukları tespit edilmiştir. Ayrıca yapılan tutum farklılığı analizlerine göre; genç girişimcilerin yaşlılara kıyasla yatay düşünmeye ve devlet yönlendirmesine dayalı iş fikri bulmaya, lise mezunlarının orta öğretim mezunlarına kıyasla yatay düşünmeye dayalı iş fikri bulmaya daha eğilimli oldukları görülmüştür.

Anahtar Kelimeler

Girişimcilik, İş fikri, İş fikri Bulma Yöntemleri, Karar Verme Tarzları