Sahiplenmeden Tüketemez miyiz? Dijital Paylaşım Ekonomisinde Kiralama Üzerine Kavramsal Bir İnceleme

Öz

Asırlardır süren ve satın almanın yüceltildiği klasik ticari yaşamda, başlarda oldukça dar kapsamlı görülen kiralama seçeneğinin son yıllarda satın almanın karşısında giderek gelişim gösterdiği gözlemlenmektedir. Geçici yarar sunması, mülkiyet hakkının verilmemesi, kimi ürün/hizmetlerde satın almaya görece pahalı bir seçenek olarak kalması vb. sakıncalarının yanı sıra, satın almayla karşılaştırıldığında önemli üstünlükler sağlayan kiralama hem kiraya veren hem de kiralayan kişi / kuruluşlar açısından cazip bir seçenek haline gelmektedir. Ayrıca dijital girişimlerin geleneksel pazaryerlerine üstünlük kurmasının da etkisiyle birey ya da kuruluşların “satın alma kirala” sloganına uyarak gereksinim ve isteklerini giderme tercihlerini / davranışlarını dönüştürdüğü görülmektedir. Bu çalışmada, satın almayla karşılaştırma yapılarak kiralama davranışı ve dijital kiralama sistemleri incelenmekte; herhangi bir varlığın mülkiyetini elinde bulundurma durumunda söz konusu olan kullanma ve sunulan yararlardan faydalanmanın ekonomik alternatifi olarak kabul gören kiralama seçeneğinin dünü, bugünü ve yarını hakkında bilgiler verilmektedir. Diğer bir deyişle, literatür taramasıyla kiralama konusunda yapılan akademik çalışmaların bulguları derlenerek, Türkiye’de “bugün” için oldukça dar kapsamlı görülen kiralama seçeneğinin gelecekte yaygınlaştırılması için paydaşlara çeşitli öneriler getirilmektedir.

Anahtar Kelimeler

• Kiralama
• satın alma
• dijital girişimcilik
• paylaşım sistemleri

Can’t We Consume Without Ownership? A Conceptual Research on Renting in the Digital Sharing Economy

Öz

In the classical commercial life, which has lasted for centuries and where the purchase has been glorified, the rental option, which was initially seen to be very narrow, has been observed to have progressively improved. Moreover, it could be said that renting has some disadvantages such as providing temporary benefits, non-granting of property rights, being a relatively expensive option to purchase in some products / services. However, the renting is becoming an attractive option which provides significant advantages compared to the purchasing, in terms of both the lessor and lessee person / organizations. In addition, it is seen that individuals or organizations are transforming their preferences / behaviors to fulfill their needs and desires by obeying the slogan called “rent, don’t buy” with the effect of digital enterprises' superiority over traditional marketplaces. In this study, renting behavior and digital renting systems are briefly reviewed by comparing with purchasing and described the past, present and future of the renting option, which is considered to be an economic alternative to the use and benefits offered in case of the possession of any asset. In other words, by compiling the findings of academic studies on renting through literature review, various suggestions are made to the stakeholders in order to spread the renting option which is seen as very narrow for today in Turkey.

Anahtar Kelimeler

• Renting
• purchasing
• digital entrepreneurship
• sharing systems

Kaynakça

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