Small-Scale Entrepreneurial Performance in Sustainable Tourism: The Case of Amasya

Öz

With the globalizing trends, innovative approaches have stood out in the tourism sector. In line with these approaches, the number of entrepreneurships in tourism increases and a significant association is formed between tourism and entrepreneurship in terms of sustainability. Tourism activities, which have an important role in regional development, can make significant contributions to the economy of the region with the entrepreneurship activities carried out by the local people. This study sets forth the relationship between tourism and entrepreneurship in ensuring sustainable tourism development in the tourism destination of Amasya, which is rich in historical areas, cultural and natural features, based on small-scale enterprises. The study covers identification of key success factors affecting tourism entrepreneurship and testing of the relationship between the factors and performance via the SPSS program (Statistical Package for the Social Sciences) by conducting a survey that measures subjective and objective perception with 78 small-scale tourism enterprises. As the result of the study, it has been concluded that environmental, organizational, enterprise-oriented and entrepreneur-oriented features should be discussed in a holistic manner in the development of sustainable tourism entrepreneurship.

Anahtar Kelimeler

• tourism sector
• entrepreneurship
• sustainable tourism entrepreneurship
• amasya
• tourism destinations

Sürdürülebilir Turizmde Küçük Ölçekli Girişimcilik Performansı: Amasya Örneği

Öz

Küreselleşen eğilimlerle birlikte turizm sektöründe yenilikçi yaklaşımlar ön plana çıkmıştır. Bu yaklaşımlar doğrultusunda turizmde girişimcilik sayıları artarak, turizm ve girişimcilik arasında sürdürülebilirlik açısından anlamlı bir birliktelik oluşmaktadır. Bölgesel kalkınmada önemli role sahip olan turizm hareketleri yerel halkın gerçekleştireceği girişimcilik faaliyetleriyle bölge ekonomisine önemli katkılar sağlayabilmektedir. Bu çalışma tarihi alanları, kültürel ve doğal özellikleri bakımından zengin olan Amasya turizm destinasyonunda sürdürülebilir turizm gelişiminin sağlanmasında, turizm ve girişimcilik ilişkisini küçük ölçekli işletmeler üzerinden ortaya koymaktadır. Çalışma kapsamında 78 adet küçük ölçekli turizm işletmesiyle sübjektif ve objektif algıyı ölçen anket çalışması yapılarak SPSS programı aracılığıyla turizm girişimciliğinde etkili olan anahtar başarı faktörlerin belirlenmesi ve faktörler ile performans arasındaki ilişkinin test edilmesini içermektedir. Yapılan çalışma sonucunda sürdürülebilir turizm girişimciliğinin gelişiminde çevresel, kurumsal, işletme ve girişimci yönünden özelliklerin bütüncül olarak ele alınması gerektiğine ulaşılmıştır.

Anahtar Kelimeler

• turizm sektörü
• girişimcilik
• sürdürülebilir turizm girişimciliği
• amasya
• turizm destinasyonu

Kaynakça

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