A General Overview To Digital Leadership Concept

Yıl 2020, Cilt: 1 Sayı: 1, 84 - 95, 30.12.2020

Afet Kıyak Gamze Bozkurt

Bu makale için 31 Aralık 2023 tarihinde bir düzeltme yayımlandı. https://dergipark.org.tr/tr/pub/gsijses/issue/82367/1412761

Öz

The main purpose of this study is to identify and explain the concept of digital leadership. In relation to the purpose of the study, the effect of digital leaders’ traits and experience on digitalization business process is examined. In this process different multinational and global corporations has been identified investigated how they apply the digital leadership notion into their businesses. In this paper, we analyze the concept of digital leadership with the aim of relevant literature review in the organizational framework. As the paper sought to identify the competencies of the digital leadership concept; analyze these competencies and the effects of them deeply into the new digital era. As a result of a detailed research on literature shows that digitalization and technological advancements are driving businesses to transform organizational structures, processes, business models and strategies. Digital leadership is extremely important for organizations to survive in the new digital era by adapting and transforming business strategies. Digital leaders utilize and improve the organization’s digital assets to reach business goals and drive digital business transformation successfully. Digital leaders have a different skill set and perspective compared to traditional leaders. However, many organizations lack understanding the importance of digital leaders resulting in poor performance and non-recoverable failures. After reviewing and explaining the concept of digital leadership created in the new era and examining variable business strategies and positioning the leadership concept in various industries with various examples, this research paper reveals a positive correlation between digital leadership and organizational performance and productivity.

Anahtar Kelimeler

Dijital liderlik, dönüşüm, dijital işletme stratejisi, geleneksel liderlik, dijital liderler, Dijital liderlik, dönüşüm, dijital işletme stratejisi, geleneksel liderlik, dijital liderler

Kaynakça

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