THE RELATIONSHIP BETWEEN SOCIAL MEDIA USAGE AMONG CEOS AND THE PROFILES OF THEIR FOLLOWERS

Yıl 2019, Cilt: 5 Sayı: 1, 1 - 17, 27.06.2019

Kurtuluş Yılmaz Genç Yunus Emre Genç

Öz

Social media is now a widespread daily-used communication way. Therefore it is indispensable to avoid its influence on leadership processes. This paper will investigate whether or not
there is a link in between social media usage of CEOs and their followers’ profiles. For this purpose the results of related survey was analyzed using a SPPS packet programme. The participants of this survey come from different countries and this enables a more global outcome. It was found that there are some differences about the affects of social media usage of CEOs on their followers, who are from different sociodemographic backgrounds. Recommendations were given to CEOs based on the findings of this study.

Anahtar Kelimeler

Leadership, Social Media, CEOs

CEO’LARIN SOSYAL MEDYA KULLANIMI VE TAKİPÇİLERİNİN ÖZELLİKLERİ ARASINDAKİ İLİŞKİ

Öz

Sosyal medya günlük hayatta kullanımı yaygınlaşmış bir iletişim aracıdır. Bu nedenden ötürü sosyal medyanın liderlik sürecine etkisi göz ardı edilemez. Bu çalışma CEO’ların sosyal medya kullanımı ile takipçilerinin profilleri arasında bir ilişki olup olmadığını araştırmaktadır. Bu amaçla gerçekleştirilen anket çalışmasının sonuçları SPSS paket programı ile analiz edilmiştir. Anket çalışmasına farklı ülkelerden katılım olduğu için sonuçlar küresel olarak değerlendirilebilmektedir. CEO’ların sosyal medya kullanımlarının, farklı sosyodemografik yapılardaki takipçilerinin üzerinde farklı etki oluşturduğu bulunmuştur. Çalışmanın sonuçları doğrultusunda CEO’lara tavsiyelerde bulunulmuştur.

Anahtar Kelimeler

Liderlik, Sosyal Medya, CEO’lar

Kaynakça

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