RİSKTEN KAÇINMA: KAYBETME KORKUSU

Öz

Kişilerin yatırım yapmaktan kaçınmada sahip oldukları varlığı kaybetme korkusu yatmaktadır. Yatırımdan gelecek potansiyel kaybın potansiyel kazançtan ağırlığının çok daha yüksek olması da yatırımdan cayma sebebidir. Yatırım projesinin başında iştahlıyken proje günü yaklaştığında vazgeçme eğilimi şiddetli şekilde artmaktadır. Servetin muhafazası, kaybetmeye tepki ve zaman faktörlerinin rasyonel iktisattın öngörüsü olan getiri oranıyla ilgisi bulunmaktadır. Davranışsal iktisattın ortaya çıkmasının sebebi de rasyonel iktisat teorisinin kişilerin yaşadığı psikolojiyi anlamakta ve sürece katmakta eksikliğindendir. Makalede bu kaybetme korkusunu yenmek için izlenmesi gereken metotlar irdelenmiştir. Bu yöntemler ana husus olayı farklı şekilde algılamasını ve konuya zamanla adım adım ısınmasını sağlamaktır.

Anahtar Kelimeler

• Davranışsal İktisat,Risk,Kaybetmekten Kaçınma,Servet Etkisi,Batık Maliyet

RISK AVOID: FEAR OF LOSS

Öz

People are reluctant to invest due to the fear of loss of their endowment. The reaction of potential loss from the investment is much higher than the potential gain. When the launching of the project is closing, the tendency to abandon is increasing sharply. The maintenance of endowment, the response to loss and the time factors are unrelated to the rate of return, which is the prediction of rational economics. The reason for the emergence of behavioral economics is the lack of understanding of the psychology of individuals. In the article, the methods to be followed to overcome this fear of losing are investigated. The main point of these methods is to perceive the event in a different way and to warm up the subject step by step over time.

Anahtar Kelimeler

• Behavioral Economics,Risk,Loss Avoid,Endowment Effect,Sunk Cost Fallacy

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