THROUGH THE WESTERNIZATION-ORIENTED GLOBALIZATION APPROACH, ASSESSING THE ROLE OF THE TOURISM SYSTEM ON THE VALUE SYSTEM OF DESTINATIONS

Öz

The diversity of perspectives on the phenomenon of globalization constitutes the fundamental premise of the study. In the context of this study, the arguments put forth by the current idea that globalization is driven by Western culture are elucidated on the basis of the various approaches to globalization. A hypothetical model has been developed and described for the tourism system, based on the cultural aspects of globalization and its impact on destinations. In consequence, the cultural focus of globalization, whose impact is revealed through the advent of new generation media tools, is intensified through direct interaction between host and guests within the tourism system. This situation has led to a shift in the masses' understanding of vacation, with a greater emphasis on individualism. With regard to destinations, the cultural transformation process of the local people has tended to undergo a gradual transformation, with the effects of encouragement and diffusion. This transformation process has resulted in the spread of materialism and individualization to destinations, which has manifested in the form of commercialization of local culture.

Anahtar Kelimeler

• Globalization
• western-based globalization
• westernization
• role of tourism on destinations

BATILILAŞMA ODAKLI KÜRESELLEŞME YAKLAŞIMI CİHETİNDEN TURİZM SİSTEMİNİN DESTİNASYONLARIN DEĞERLER SİSTEMİ ÜZERİNDEKİ ROLÜNE YÖNELİK BİR DEĞERLENDİRME

Öz

Küreselleşme yaklaşımındaki perspektif farklılığı çalışmanın çıkış noktasını oluşturmaktadır. Çalışma kapsamında, küreselleşme yaklaşımları temelinde, batı menşeili küreselleşme fikir akımı esas alınarak, küreselleşmenin batı kültüründen beslendiğini savunan fikir akımının argümanları izah edilmiştir. Turizm sistemi özelinde ise, küreselleşmenin kültür yönü ile destinasyonlar üzerinde oluşturduğu etki sürecini esas alan hipotetik bir model geliştirilmiş ve betimlenmiştir. Buna göre, yeni nesil medya araçları ile etkisi ortaya çıkarılan küreselleşmenin kültür odağı, turizm sistemi kapsamında doğrudan etkileşim aracılığıyla yoğunlaşmaktadır. Bu durum, kitlelerin tatil anlayışını bireyselcilik yönüne sevk etmiştir. Destinasyonlar özelinde ise, yerli halkın kültürel dönüşüm süreci, özendirme ve difüzyon etkileri ile kademeli olarak dönüşüme uğrama meyline girmiştir. Söz konusu dönüşüm süreci, materyalizm ve bireyselleşmenin destinasyonlara yayılmasını beraberinde getirmiştir. Bu da yerel kültürün ticarileşmesi şeklinde tezahür etmektedir.

Anahtar Kelimeler

• küreselleşme
• batı temelli küreselleşme
• batılılaşma
• Destinasyonlarda turizmin etkileri

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