Türkiye’de Sosyal Girişimcilik Alanında Çoklu Kurumsal Mantıklar

Yıl 2020, Sayı: 24, 559 - 590, 01.10.2020

Hava Yaşbay Kobal

Öz

Çalışmada, Türkiye’de sosyal girişimcilik alanındaki kurumsal baskıların, kurumsal baskılara verilen yanıtların ve çoklu kurumsal mantıkların araştırılması amaçlanmaktadır. Araştırmada, Türkiye’de sosyal girişimcilik alanındaki dokümanlardan edinilen veriler NVivo 12 nitel veri analizi programında analiz edilmiştir. Sonuçlar, sosyal girişimcilik alanında yer alan aktörlerin sosyal girişimciliği tanımlarken hem sosyal faydanın sürdürülebilirliğine hem de finansal sürdürülebilirliğe vurgu yaptıklarını göstermektedir. Finansal sürdürülebilirlik ise daha çok ürün satışları ile sağlanmaktadır. Ayrıca Türkiye’de mevzuatta sosyal girişimcilerle ilgili yasal bir çerçevenin olmaması nedeniyle alandaki kurumsal baskıların zorlayıcı izomorfizm şeklinde gerçekleştiği görülmüştür. Sosyal girişimler zorlayıcı baskılara “uzlaşma stratejisi” ile yanıt vererek faaliyetlerini hem vakıf/dernek hem de şirket şeklinde hibrid bir yapı ile devam ettirmektedirler. Bu durum sosyal girişimcilik alanında çoklu mantıkların birlikte var olduğu gerçeğine işaret etmektedir. Alanda hakim olan mantıklardan biri “piyasa mantığı” iken bir diğeri de “sosyal amaç mantığı”dır.

Anahtar Kelimeler

Sosyal girişimcilik, kurum, kurumsal mantıklar, çoklu kurumsal mantıklar.

Multiple Institutional Logics in the Field of Social Entrepreneurship in Turkey

Öz

This study aims to investigate institutional pressures, responses to the conflicting demands of responses to institutional pressures and multiple institutional logics on the social entrepreneurship field in Turkey. The data of this study obtained from documents in the field of social entrepreneurship in Turkey is analyzed with NVivo 12 qualitative data analysis program. Results show that actors in the field of social entrepreneurship emphasize both sustainability of social benefit and financial sustainability when defining social entrepreneurship. Financial sustainability is mostly achieved through product sales. In addition, due to the lack of a legal framework in the legislation related to social entrepreneurs in Turkey, ınstitutional pressures in the field take place in the form of coercive isomorphism. Social enterprises respond to coercive pressures with a “compromise strategy” and carry on their activities with a hybrid structure both as a foundation/association and a company. This situation points out to the fact that multiple logics coexist in the field of social entrepreneurship. One of the logic prevailing in the field is "market" and the other is "social purpose".

Anahtar Kelimeler

Social entrepreneurship, institution, institutional logics, multiple institutional logics.

Kaynakça

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