BUSINESSES AS FRACTAL ORGANISMS IN CHAOTIC AURA

Abstract

All conventional organization systems move towards its end and fall down on doing business. The new economy requires some default issues for organizations anymore to meet the need of dynamic, fast-changing and fluctuated environment. Organizations should accept changing business world dynamics and shape their strategic framework to survive in destructive competition aura. The known theory explains this circumstance is the chaos theory. Chaos theory studies the behavior of dynamical systems that are highly sensitive to initial conditions, an effect which is popularly referred as the butterfly effect. It assumes random but followed a pattern behaviors, an extreme complexity and nonlinear and non-periodical system. In terms of organizational paradigm, chaos theory refers to a subset of chaos incorporates principles of quantum mechanics and presents them in a complex systems environment. Today organizations should recognize the “layout in chaos” as an inevitable part of the environment. Fractal organization is proposed as a new organization structure capable of proactively perceiving the environment and of autonomously adapting to the changing environments. The organizational structure relies on the concepts of chaos theory, fractal geometry, fractal dimension of existence and fractal structures in the universe. Fractal organization is open, self-organized, reconfigurable, self-contained and acquired its being phenomenon. This structure try to solve the similarity-differences paradox in business, discuss the recent meaning of authority and hierarchy, mention about copying all parts both similar and different, focus on “spontaneity” and explain nonlinear behavior. The fractal organization requires some drivers such as learning, inquiring, considering the business as a whole soul, selfregularity, cultural DNA, etc. This conceptual study defines the meaning of the fractal organization as a new organizational form; assumptions and features of this structure and its requirements and drivers. This paper handles businesses as fractal organisms in the chaotic environment and presents strategic formulas to struggle for survival.

Keywords

• Fractal Organization, Chaos Theory, Autonomy, Nonlinear Behaviour, Spontaneity.

Kaynakça

1. Benoit B. Mandelbrot (2004), Fractals and Chaos, Springer, New York, http://books.google.com.tr/books?id=As2xeIwS6OgC&printsec=frontcover&dq= mandelbrot&hl=tr&sa=X&ei=QUTyUaK3IYHqOOqKgKgH&redir_esc=y#v=on epage&q=mandelbrot&f=false (Accessed 26.7.13).
2. Benoit B. Mandelbrot (1982), The Fractal Geometry of Nature, W. H. Freeman and Company, First Edition.
3. B. Montreuil, U. Venkatadri and R. L. Rardin (1999) “Fractal Layout
4. Organization for Jop Shop Environment”, International Journal of Production Research, Vol.37, No.3, pp.501-521. Eric Baird (2011), Alt.Fractals: A Visual Guide to Fractal Geometry and Design, Chocolate Tree Books, London, http://books.google.com.tr/books?id=SJRNoOaXs2wC&lpg=PP1&dq=fractal&hl
5. =tr&pg=PR4#v=onepage&q=fractal&f=false (Accessed 26.7.13). Gabriele A. Losa (2005), “Do Complex Cell Structures Share a Fractal-like
6. Organization?”, 6 éme Congrés Européen de Science des Systémes, pp.1-8. Hans-Jürgen Warnecke, Manfred Hüser (1993), The Fractal Company: A
7. Revolution in Corporate Culture, Springer. Janice A. Black, Kim T. Hinrichs, Frances H. Fabian (2007), “Fractals of
8. Strategic Coherence in a Succesful Nonprofit Organization”, Nonprofit Management and Leadership, Vol. 17, No. 4, pp.421-441. Jay Ramanathan (2005), “Fractal Architecture for the Adaptive Complex

9. Enterprise”, Communications of the ACM, Vol.48, No.5, pp.51-57. Kathryn Pavlovich (2009), “A Fractal Approach to Sustainable Networks”, E:CO, Vol. 11 No. 3, pp. 49-60.
10. Kwangyeol Ryu, Mooyoung Jung (2004), “Fractal Approach to Managing
11. Intelligent Enterprises” in Creating Knowledge Based Organizations (Eds. Jatinder N.D. Gupta, Sushil Kumar Sharma), Idea Group, pp.312-348, http://books.google.com.tr/books?id=7aHM3hjWsjUC&lpg=PA319&dq=fractal% organization&hl=tr&pg=PA348#v=onepage&q=fractal%20organization&f=fal se (Accessed 20.6.13). Liu Jingwen (2011), “Fractal Modeling of Logistics Enterprise Spatial
12. Organization”, 2011 International Conference On E-Business and E- Government, 6-8 May 2011, pp.1-4.
13. M. Shin, J. Mun, and M.Jung (2009b), “Self-evolution Framework of
14. Manufacturing Systems Based on Fractal Organization”, Computers & Industrial Engineering, Vol. 56, pp. 1029-1039.
15. M. Shin, J. Mun, K. Lee and M.Jung (2009a), “r-FrMS: A Relation-driven Fractal
16. Organisation for Distributed Manufacturing Systems”, International Journal of Production Research, Vol. 47, No. 7, pp. 1791–1814.
17. Moshe Farjoun and Moshe Levin (2011),“A Fractal Approach to Industry
18. Dynamism”, Organization Studies, Vol.32, No.6, pp.825-851. Nigel Lesoir-Gordon (1995) http://www.youtube.com/watch?v=qB8m85p7GsU (Accessed 11.7.13).
19. Patrick Hoverstadt (2008) The Fractal Organization: Creating Sustainable
20. Organization with the Viable System Model, John Wiley&Sons Publication, Chichester,http://books.google.com.tr/books?id=FCsXx6qTx2YC&lpg=PP1&dq= fractal%20organization&hl=tr&pg=PT5#v=onepage&q=fractal%20organization& f=false (Accessed 26.7.13). Pravir Malik (2004), “An Introduction to Fractal Dynamics”, Journal of Human Values, Vol.10, pp.99-109.
21. S.M. Saad and A.M. Lassila (2004) “Layout Design in Fractal Organizations”,
22. International Journal of Production Research, Vol.42, No.17, pp.3259-3550.
23. Snunith Shoham and Alon Hasgall (2005) “Knowledge Workers as Fractals in a
24. Complex Adaptive Organization”, Knowledge and Process Management, Vol.12, No.3, pp.225-236. Oswaldo Morales-Matamoros, Ricrdo Tejeida-Padilla and Isaias Badillo-Pina (2010), “Fractal Behaviour of Complex Systems”, Systems Research and Behavioral Science, Vol.27, pp.71-86.