COMPETITIVE STRATEGIES FOR NGO’S SURVIVAL: RECOMMENDED STRATEGIES FOR NGO’S IN A HIGHLY TURBULENT POLITICAL AND ECONOMICAL ENVIRONMENT – THE CASE OF NGO IBEC CENTER – SERBIA

Abstract

Due to constant global economic and political oscillations, small and undeveloped countries are more endangered and have less ability for relatively fast recovery. In undeveloped countries and especially in countries which are in democratic transition like Serbia, NGO’s are always in the first place when the impact of crises affects specific markets and in the last place in terms of recovery and in most cases for survival. This paper will show recommended strategies that can create a better strategic position and competitiveness for NGO’s in short term, which in turn enables growth and sustainable development in a long term. Recommended strategies are product of research and actual implementation in the field by NGO IBEC Center from Serbia

Keywords

• Strategy, Competitiveness, Non-Government Organization, Sustainable development, Strategic positioning

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